Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

JUNE 9, 2017

A poll of my network for a recent speaking opportunity exposes some interesting attitudes to the public relations profession. The session explored how public relations is changing. Ahead of the event I polled my network to explore the attitude of practitioners to the different challenges that the public relations profession is facing.

Publicity 111

Publicity Survey Measurement Community 111

5W PR

JANUARY 22, 2024

Budget control Paid advertising services allow businesses ͏to exercise precise cont͏rol over their budgets. Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content.

Advertising 78

Advertising Advertising Exercises Measurement 78

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. No shortcuts.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health. As the No.

Publicity 157

Publicity Social Media Report Fashion 157

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. A sports apparel line might get into equipment or exercise programs. Branding and Public Relations. Brand Development for a New Brand.

Brand 109

Brand Branding Publicity Consumer 109

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Buchanan PR

JANUARY 9, 2023

The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. As a freelance writer, she sets her own schedule, allowing her to focus plenty of energy on her family and lean into her own waves of creativity. Reach out to us !

Social Media 82

Social Media How To Instagram Media 82

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

We can still be inventive within a messaging framework; it just takes extra research, effort and creativity. . Here’s a useful exercise for PR people: go back to the first things you wrote in PR and see if they can be trimmed. PR writers keep it simple. Compare then and now. What have you learned that makes a difference?

Writing 294

Writing Journalism Pitching Guidelines 294

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The benefit is a direct and sustained relationship with publics.

Publicity 79

Publicity Community Pinterest Reputation 79

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. We had two group leaders who were able to come on site and help out with the creative execution of the event. How did my students respond to this?

Creativity 56

Creativity Marketing Social Media Analytics 56

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Industry or Workplace Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out.

Meeting 191

Meeting Agency Creativity Case Study 191

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. We are all part of the creativity innovation equation. So exciting!

Creativity 40

Creativity Social Media Education Conference 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. That isn’t true; earned media is generated by hard work, research, and creativity. Bad timing.

Agency 205

Agency Pitching Internal International 205

The Hoffman Agency

AUGUST 21, 2019

Public relations agency person – works with companies in technology like Nokia on their PR strategy and in rolling out PR campaigns.” – Trish Markey, mother of Account Coordinator Mollie Markey. “Helping the client effectively communicate their message across multiple platforms” – Mark Myrick, husband of Vice President Kali Myrick.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. Get in touch with us today to find out how we could support you with your Public Relations.

Social Media 62

Social Media Trends Media Guidelines 62

ImPRessions - Crenshaw Communications

JUNE 6, 2017

In public relations , it’s always gratifying to be recognized by one’s peers. Many also look for over-the-top creativity or that unique “something.” Typically, that recognition comes in the form of industry awards. ” Do prioritize. And we don’t mean just a spreadsheet of titles and due dates.

B2B 168

B2B Video Exercises Infographics 168

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Sigh…it’s the age-old conflict.

SEO 200

SEO Pitching Agency Exercises 200

Solo PR Pro

FEBRUARY 9, 2021

Lindsay Woods, Founder and Chief Creative, Cascade Creative Group. We always have the ongoing exercise of 5×5 — following 5 contacts who would be good targets and sharing 5 pieces of their content with clients, if there is extra time this can be extended. Jennifer Hudson, President, ThinkBeyond Public Relations.

Course 110

Course Exercises LinkedIn Groups 110

Solo PR Pro

NOVEMBER 10, 2020

Consider looking at your communications and public relations counselors this same way. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) You still find value in the lawyer and trust them to give you the right advice and to represent you appropriately in legal proceedings.

Communications 99

Communications Comparison Exercises Interviews 99

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. Crafting stories for media is a major part of what we do every day, so the more creative your brain is the better! The post 5W Spotlight: Brenna Goodsitt appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

MAY 19, 2019

In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. Two years ago, Sarah Hall and I investigated the issue of mental health in public relations for a #FuturePRoof report published by the PRCA. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Bad Pitch Blog

SEPTEMBER 17, 2009

Creativity is almost impossible to define. Anna Sandilands and Anna David, who quit Starbucks to found a company notably called Lucid, have appealing perspectives on creativity, both from their experience at the coffee lords and from an astounding 2006 research project on behalf of Apple Computer. Daydream, believe it.

Creativity 46

Creativity Exercises Corporate Interviews 46

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. I focus on eight core habits the masterful public relations professional must embrace and include resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Stephen Waddington

MAY 2, 2020

People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m also enjoying the conversations about the future of marketing, media and public relations in this community of practice that I started on Facebook. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

The Resolution Blog

DECEMBER 29, 2017

Once you have a better understanding of how you should adapt your creative approach you can set an increase in the shares based on your target media list. Not just to draw insights for your stakeholders but also for you to set better strategy and creatives too. That way you have all options for future KPIs.

Google 120

Google Analysis Comparison Data 120

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

Internal 120

Internal International Exercises Ethics 120

Konnect Agency

NOVEMBER 1, 2019

As publicists, we know Halloween really starts mid-summer when the long-lead publications are working on their October books, so that’s basically about the time we start plotting our Halloween costumes. Check out the Konnect Instagram to see how incredibly creative our teams are!

Exercises 63

Exercises Creativity Instagram Local 63

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. At the very least, it’s a fun and enlightening exercise.

Tools 168

Tools Pinterest Exercises Social Media 168

Solo PR Pro

AUGUST 17, 2021

As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board. We are all storytellers. Story strategist and fellow solo PR pro Lisa Gerber understands the power of a great story. Opting for a simpler approach to storytelling.

Storytelling 105

Storytelling Nonprofit Exercises Data 105

Ishmael's Corner

MAY 31, 2016

The Art Of Storytelling In Business Communications And Public Relations. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling.

Storytelling 60

Storytelling Exercises Communications Publicity 60