Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

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Viral Video Trends Consumer 52

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm.

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How To Ethics Measurement Creativity 78

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Speaking opportunities at local events, establishing a consistent LinkedIn presence, and engaging with press are key elements of a leadership branding programme. And what about local cultural context?

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Local Leadership Viral Creativity 62

5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. PR professionals must master the art of transparency, finding creative ways to showcase the value of technologies without compromising classified information. PR subtlety Defense tech PR demands a nuanced approach unlike any other.

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Industry Publicity Ethics Privacy 78

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. No category was left untouched. He’s just Ken.”

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Film Marketing Sports Hotels 130

Polaris

NOVEMBER 20, 2014

creative agency. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. The video quickly went viral, racking up over 1 million views the first day alone. Forbe s and Fast Company both wrote about Caine’s determination and creativity. The rest, as they say, is history.

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Storytelling Reddit Video Creativity 199

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Thank you ALL for allowing me to experience this event. Mike D’Olivo – NCAA Comms & Marketing Assist. Paul Murphy – adidas PR.

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Creativity Storytelling Sports Social Media 40

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing.

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Consumer Marketing Television Viral 80

PR for Anyone

MAY 4, 2022

Get creative with it. It went viral because it looked like big worms. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. National Pasta Month – if you are a cook, chef, food blogger, etc. this is a great time to pitch national pasta month. Have some fun.

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Pitching Media Financial YouTube 130

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. It’s every brand’s dream to go viral, but it doesn’t often happen. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. So how can you take charge and own the conversation in real time?

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Brand Branding Viral Trends 120

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. the first of its kind, along with being creative or inventive?

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Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Here are some tips based on tech PR experience.

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Brand Branding How To Storytelling 136

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program.

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Brand Branding Data Viral 78

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

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Crisis Viral Government Crisis Communications 62

Shift Communications

SEPTEMBER 22, 2014

After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event. Rather appropriately, this was a major theme of Malcom Gladwell’s Thursday morning keynote, and the spirit of transformative change did indeed permeate the event. Marketing Analyst.

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Report Mobile Pinterest Conference 135

Marketwired

MARCH 1, 2016

While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? It may not exactly be viral, but you’re getting the word out to the people who count. The first visual we used was pre-event.

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Pitching Media Conference Storytelling 153

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” Here is a recording of the entire 45-minute event. Leveraging a viral social media moment has to start with listening,” says Arik. It’s the CEO!,”

Social Media 62

Social Media Trends Marketing Viral 62

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

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Brand Branding Marketing Fashion 71

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? Likewise, if the content is associated with a news event, it’s vital you’re publishing true information and won’t have to retract items later. If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution.

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Digital PR Viral Creativity Examples 77

Prohibition

MARCH 11, 2022

Using strong imagery and visual creatives can really do the talking and work wonders for content. The following video and drawing that went viral sums it up quite well. Here’s a few of our favourites that made us chuckle: Business in the front, work event in the back. Prince Andrew out clubbing this weekend ?? ??.

Social Media 71

Social Media B2C Viral Trends 71

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. Images: Todd Dailey , Food Group ( Creative Commons ). Everyone has ideas and ways to share them. Start by starting.

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Viral Content Marketing Consumer Storytelling 120

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Attend industry events – trade shows, webinars, conferences, etc. – This willprovide you with fresh perspective and ideas for new, creative approaches.

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Publicity Automotive Transportation Trade Shows 106

Mark My Words

OCTOBER 13, 2022

An expert in YouTube and Meta (Facebook and Instagram) engagement was sought to lead the “overall strategy and management of The Duke and Duchess’ official social media channels; driving compelling, creative and strategic social media content to communicate Their Royal Highnesses’ work to a wide range of audiences”.

Social Media 60

Social Media Interviews Media YouTube 60

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. The options are endless – from self-help to examinations of real-life events with the media front and center, to pure fiction.

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Viral Storytelling Writing Crisis 120

5W PR

MAY 18, 2018

Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes. 4. It Develops a Stronger Relationship with an Audience.

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Company Marketing Social Media Analytics 96

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? Likewise, if the content is associated with a news event, it’s vital you’re publishing true information and won’t have to retract items later. If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution.

Digital PR 48

Digital PR Viral Creativity Examples 48

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. You also have to be someone who has strong relationships with the platforms and present at industry events. It’s all worth it! From the positives (ex.

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

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B2B Community Facebook How To 92

Karen Freberg

OCTOBER 18, 2018

Because of being so busy over the past few days with workshops, sessions, keynotes, and meet ups – it has taken me a few days to collect all of my thoughts and takeaways from the event. Every year it seems like the event gets better and better. Every year it seems like the event gets better and better. Hands down the best.

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Education Creativity Video Tools 56

Prohibition

JULY 5, 2017

Here at Prohibition HQ, we love creative social campaigns of all natures, and video content is no exception. So when our lovely city centre client, The Light, informed us that they would be hosting another pop-up bar – after the success of the Game of Thrones-themed Stark’s Tavern – we couldn’t wait to get creative.

Video 48

Video Creativity Viral Fashion 48

Critical Mention

OCTOBER 21, 2018

In other words, crises are significant, disruptive events that often feature a rapid onset. Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Crises come in various forms and can impact an organization or individual at any time. SCHEDULE A DEMO.

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Crisis Crisis Communications Case Study Social Media 80

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott.

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Crisis Management Social Media Crisis Media 118

Doctor Spin

NOVEMBER 17, 2023

Regression to the Mean —This statistical principle states that extreme events are likely to be followed by more moderate ones. Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics). 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics).

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How To eBook Wikipedia Viral 52

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

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Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 23, 2023

If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. The solution is captions.

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Video Social Media Instagram Media 62

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The content is creative, interesting, serves a purpose and captures their followers’ attention. Writing a post about your business or service.

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Marketing Viral Fashion Product Launch 40

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Check out these great case studies from a past AMEC event. What do you guys think?

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Tools Publicity Measurement SEO 136