Marketwired

APRIL 21, 2016

What #ContentMarketers Can Learn from Hamburger Helper’s Viral Mix Tape #WatchTheStove Click To Tweet. Find where people are naturally the genesis of viral sharing and see if you can reach them in an organic way: If you’re not advertising your social media campaign, how do people find it? Grassroots methods.

Viral 100

Viral Guidelines Social Media Groups 100

Prowly

AUGUST 24, 2017

As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. The post 3 Tips for Creative Marketing That Beats Fake News appeared first on Prowly Magazine. Without getting too political, there are number of lessons marketers can use for their own campaigns.

Creativity 99

Creativity Viral Marketing How To 99

Ronn Torossian

APRIL 19, 2021

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age. Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads.

Viral 195

Viral Creativity Industry Report 195

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Explore ways to be creative and innovate. The word ‘OK’ has been around for about 180 years. Make time to freewheel with your colleagues.

Creativity 116

Creativity Employee Newspapers Crisis 116

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. ” Oh boy. Millions of impressions.

Social Media 179

Social Media Viral Company Education 179

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies.

Trends 385

Trends Employee Viral Advertising 385

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel. And in 2019, we’re going to see that become true.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality. But the conflict typically runs deeper.

Marketing 310

Marketing Product Launch Corporate Viral 310

Cision

OCTOBER 7, 2016

Plan your content in advance; prepare a creative post the month before you plan to use it. Advance a conversation by building off of where the conversation ended last year — start with new information and creativity and then cover more familiar tropes. What was popular last year will most likely be popular the next.

Analysis 318

Analysis Viral Trends Software 318

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Creativity and consistency are key Whether you believe that O’Gara’s approach to coaching is effective or not, we can all agree that it’s creative. And what about local cultural context?

Local 62

Local Leadership Viral Creativity 62

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Trends can be more engaging than traditional social content for their surprise element and creativity; they make a statement. Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure.

Social Media 85

Social Media Trends Viral Media 85

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The result?

Viral 73

Viral Trends Social Media Creativity 73

Prohibition

NOVEMBER 3, 2023

With its user-friendly interface and the ability to create and share short video content, it quickly became the go-to platform for those seeking entertainment, creativity, and connection. TikTok’s ‘For You Page’ algorithm made it easier for content to go viral, providing a remarkable opportunity for aspiring influencers.

Marketing 62

Marketing Instagram Viral Video 62

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. PR professionals must master the art of transparency, finding creative ways to showcase the value of technologies without compromising classified information. PR subtlety Defense tech PR demands a nuanced approach unlike any other.

Industry 78

Industry Publicity Ethics Privacy 78

Prohibition

FEBRUARY 13, 2024

TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

NewsWhip

JUNE 1, 2023

Musicians and actors speak out about AI In mid-April a song that used AI to clone the voices of Drake and Abel Tesfaye (professionally known as The Weeknd) went viral on social media, and as a result, ignited conversations around AI’s ability to extinguish human creativity in producing music.

Technology 147

Technology Film Viral Ethics 147

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. PR wins from brand commandeering.

Brand 160

Brand Branding Viral Crisis Management 160

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 70

Social Media Video Viral Brand 70

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. No category was left untouched. He’s just Ken.”

Film 104

Film Marketing Sports Hotels 104

Contently - Strategy

MARCH 2, 2023

Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. At least for now, Beyonce or Harry Styles won’t help you go viral. It’s a good bet that your brand’s next customers are among those two billion.

Brand 92

Brand Branding Instagram Video 92

Konnect Agency

NOVEMBER 14, 2022

Additionally, providing creators with as much creative freedom as possible and partnering on a long-term basis will continue to drive authenticity and ultimately success.

Video 98

Video Agency Strategy Marketing 98

PRSay

JANUARY 23, 2019

12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. Always be on the lookout for a fresh and creative approach, whether it is for your own brand, one of your clients or a campaign you are trying to create. Display your personality.

Communications 144

Communications Viral YouTube Creativity 144

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.

Brand 119

Brand Branding Film Insurance 119

The Resolution Blog

JANUARY 31, 2020

Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.” unless they are presented as proof/evidence.

Measurement 156

Measurement Case Study Creativity Course 156

Communications Conversations

FEBRUARY 11, 2022

The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. And agencies like that are led by creatives–writers and art directors who cut their teeth in the hardcore ad world, NOT in social or digital marketing. Oh, who am I kidding?

Case Study 78

Case Study Study Agency Creativity 78

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Making morality an advertising priority alongside creativity is “ Mindful Marketing.”

Advertising 87

Advertising Advertising Ethics Fashion 87

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community.

Creativity 40

Creativity Storytelling Sports Social Media 40

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. the first of its kind, along with being creative or inventive? If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media. So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

MAY 26, 2016

Imagination and creativity will rule. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. The lines between social media and traditional media will have completely blurred.

Viral 136

Viral Creativity Advertising Advertising 136

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing.

Consumer 80

Consumer Marketing Television Viral 80

Stern + Associates

MARCH 8, 2023

When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. Read on to find out how to create a more equitable and inclusive work environment that demonstrates the true power of embracing equity.

Leadership 93

Leadership Groups Viral Crisis 93

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Brand 118

Brand Branding Video Social Media 118

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62