Remove Creativity Remove Digital PR Remove Events Remove Viral
article thumbnail

Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. A news event?

article thumbnail

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Seen a funny picture in a forum that would make a viral-worthy news piece? Likewise, if the content is associated with a news event, it’s vital you’re publishing true information and won’t have to retract items later. If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution.

article thumbnail

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. A milestone event. A PR sensibility can help ensure both. But the conflict typically runs deeper.

Marketing 310
article thumbnail

5 tips for avoiding image plagiarism in digital PR

PR in High Definition

Seen a funny picture in a forum that would make a viral-worthy news piece? Likewise, if the content is associated with a news event, it’s vital you’re publishing true information and won’t have to retract items later. If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution.

article thumbnail

Why You Should Hire a Crisis Communications Agency?

Prohibition

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

article thumbnail

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

article thumbnail

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Promoting various events and webinars. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The content is creative, interesting, serves a purpose and captures their followers’ attention. Writing a post about your business or service. We are all ears!