NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

Creativity 78

Creativity Data Trends Analytics 78

Agility PR Solutions

JANUARY 11, 2023

For the public relations industry—one that is constantly evolving to meet the demands of current events, technology, trends and best practices—this year presents an opportunity to usher in even bigger creative ideas, streamline data and reporting and […].

Trends 86

Trends Publicity Creativity Meeting 86

Deirdre Breakenridge

NOVEMBER 13, 2017

Not only did we witness numerous crises and campaigns, but also several new trends emerged. Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. A Guest Post by Emma Ingram, Student, American University. Conclusion.

Trends 0

Trends Storytelling Creativity Reputation 0

Remote PR Jobs

JANUARY 30, 2024

By analyzing market trends, audience behavior, and industry dynamics, PR practitioners can develop targeted campaigns that resonate with their intended audiences, leading to more successful outcomes. Lastly, analytical thinking enables PR pros to anticipate emerging trends, spot opportunities, and stay ahead of the curve.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

For PR and communications professionals, staying on top of industry trends is vital. And, for those operating in high-growth sectors like SaaS, industry events are not just networking opportunities. They’re a goldmine of insights. One to watch? That word is “scale.”

Leadership 182

Leadership Creativity Trends Resources 182

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. That’s a big deal when your work includes generating content based on up-to-the-minute trends as it does in B2B tech PR. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity B2B 353

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Monitor and track media; report trends, create reports as needed. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative, collegial and energetic personality! . Thursday team-building sessions/events. Creative and collaborative environment that emphasizes your personal growth.

Internal 323

Internal International Communications B2B 323

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Speaking Engagements Though in-person events have taken a backseat in recent days, we can expect them to return in force one day.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. As a thought leader, your goal is to provide authentic insights into industry trends and business. Current events and timely coverage. Go beyond a resume . Minimize self-promotion .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Though in-person events have taken a backseat in recent days, we can expect them to return in force one day. In the meantime, digital speaking events have exploded.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 11, 2022

As with its Industry Preview, Programmatic I/O brings together people across the industry for updates on pressing issues such as the upcoming “cookiepocalypse,” privacy, CTV trends, and more. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

APRIL 13, 2021

A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. People are tired of screens and want to sign off after work to be with their families or just relax (the Clubhouse trend aside). That is not the case today.

Leadership 332

Leadership Trends B2B Agency 332

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. This event can be a great launchpad for many companies. Think different Stand out with creative activations that surprise and delight. What is SXSW?

Brand 78

Brand Branding How To Film 78

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 165

Trends Nonprofit Consumer Newspapers 165

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Thursday team-building sessions/events. Bachelor’s degree preferred.

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). 5W was tasked with leveraging this opportunity in such a way that felt ownable.

Instagram 74

Instagram Creativity Consumer Storytelling 74

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Avoid tragic events, or at the very least gauge risk by assessing how the audience might respond. . Brands should also make sure the messaging and tone employed along with the news or trend they’re focused on is aligned with their business or product. You can’t plan to newsjack, but you can anticipate trends.

Trends 293

Trends Pitching Agency B2B 293

5W PR

MARCH 19, 2024

From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.

Leadership 78

Leadership Conference Marketing Community 78

Karen Freberg

FEBRUARY 8, 2021

This Super Bowl was unlike any other – being played during a global pandemic, forcing everyone to adjust to the new normal and bring to the table new, fresh, creative, and inspiring ideas. Here are some trends I saw from the Super Bowl. It’s creative. It’s all about the data. Social FIRST approach.

Social Media 104

Social Media Trends Media Reddit 104

Cision

OCTOBER 7, 2016

When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Trends are cyclical. Plan your content in advance; prepare a creative post the month before you plan to use it. Lattes can then use peppermint instead.

Analysis 318

Analysis Viral Trends Software 318

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore.

Social Media 52

Social Media Trends B2C Media 52

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. Have someone to do the creative work, and someone to review the creative work.

Trends 58

Trends Big Data Creativity Data 58

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. An open house can serve as a recruiting event. 2) Think creatively: guerilla recruiting tactics.

Resources 76

Resources Creativity Publicity Local 76

Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Top Trade Show Trends from a PR Agency The evolving trade show landscape brings new trends, and our team saw some of these trends and tactics in practice at this year’s Expo West.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years.

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. They demonstrate creativity, playability, and quality.

Internal 78

Internal International Retail Trade Shows 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends. Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends. The PR Week.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. To ramp engagement, consider mixing the following into your content: Personal observations and opinions on the latest news/current events . Polls to gauge where followers stand on industry trends or common obstacles.

Social Media 323

Social Media B2B Media Video 323

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. Which messaging and stories worked best in the past?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

NOVEMBER 19, 2022

Influencer marketing may not be just a passing trend for hotels. Hotels should take advantage of such trends so that they can remain relevant. Given below are some creative ways by which influencer marketing can be utilized to promote hotels. Host an influencer event. The prize can be a complimentary hotel stay.

Hotels 88

Hotels Marketing Travel Creativity 88

ImPRessions - Crenshaw Communications

MAY 28, 2020

Keep in mind that journalists are looking for “news” – anything that is fresh, different, or evidence of a trend. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. Find newsworthy stories in your business plan.

Strategy 287

Strategy Media Measurement Product Launch 287

Karen Freberg

NOVEMBER 7, 2019

Both of these events are two of my favorite industry events to attend to. I was honored to attend the event as a Digital Literacy Thought Leader for Adobe. There were lots of takeaways I had from the event, so let me try and summarize some of these here. New roles and efforts in bridging education and industry.

Education 61

Education Creativity Meeting Community 61

Onclusive

JUNE 2, 2021

However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369