Cision

AUGUST 17, 2015

Pinterest recently enhanced its search capability to highlight trends (more on that in a moment), to correct misspelled words in searches, and to suggest similar content based upon the existing search. Pinterest has trends, too. Trends on Pinterest are a little different. Businesses are doing creative stuff with Pinterest.

Pinterest 120

Pinterest Banking Mobile Trends 120

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic. million likes.

Financial 52

Financial Content Marketing Examples Banking 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia. We are confident this trend will continue for years to come.

Publicity 157

Publicity Social Media Report Fashion 157

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Discover new ideas amid detailed coverage of emerging trends and opportunities. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. You can also go with keywords like: YOUR INDUSTRY + trends. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

Survey 90

Survey How To Reddit Pitching 90

PR 20/20

JANUARY 3, 2019

The largest content event there is, our team always sends a lucky few to Content Marketing World. See what our team took away from the event. s Brittni Kinney talked about content trends and what they’ll mean for our industry in 2019. 4 Tips to Unleash Your Inner Content Creative Genius. Are You Tracking Data Daily?

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

OCTOBER 26, 2016

Cision’s SVP of Client Services Heidi Sullivan teamed up with PR star Shonali Burke, ABC to discuss the latest trends in influencer relations and marketing. “We need more courage, creativity, and we need to compete more aggressively.” “ #PR needs more balls.” Camille Sheehan (@CSheehanPR) October 24, 2016.

Conference 120

Conference Internal International Data 120

Waxing UnLyrical

JANUARY 17, 2019

Do you have access to de-identified data within your product that could point to an industry trend? These results can be used for a press release, infographic, social media post and media relations outreach. Does your organization already support a charity that would benefit from an event or donation? Organize one.

Leadership 81

Leadership Survey Education Exercises 81

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Co-Founder of Status Creative, a leader in social media engagement. Image: Karen Cropper ( Creative Commons ). XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Consider the user experience.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

PRSay

AUGUST 23, 2016

It is a global phenomenon and the trends occurring digitally are relevant to every user, whether in America, Europe, Asia or elsewhere. It is especially interesting to note that the event took place in Frankfurt, Germany, because the insights presented were universal to all those who access the internet. Christian Salow (CEO @ de ).

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

It is a global phenomenon and the trends occurring digitally are relevant to every user, whether in America, Europe, Asia or elsewhere. It is especially interesting to note that the event took place in Frankfurt, Germany, because the insights presented were universal to all those who access the internet. Christian Salow (CEO @ de ).

Video 60

Video Financial Infographics Web 60

Sword and the Script

DECEMBER 13, 2016

That such a volume of engagement is coming after the event underscores the fact there is a whole lot more value that can be gleaned from webinars. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Journalistics

JULY 6, 2013

David has since added to the real-time discussion with his Newsjacking book, which further reinforces the need for brands to respond quickly to breaking stories or trending topics, to insert themselves into the news cycle when appropriate to earn incredible brand awareness. How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

PR 20/20

MAY 17, 2018

These campaigns come in the form of gated content offers like survey reports, coupons, free events, job applications, and much more. There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Instagram has an extensive set at its disposal to create its Annual Trends Report. Tip: Brands get creative and overlap hero content types. Internal Datasets. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. Moreover, I found the strong business momentum of the China team motivating.

Pitching 28

Pitching Analysis Local Case Study 28

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. Public relations sources are used by 25 percent of journalists to find newsworthy events and expert commentary. Closing, Your Name].

Publicity 67

Publicity Small Business Advertising Advertising 67

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

Social Media 120

Social Media Media Airlines Video 120

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. The event was sold out with standing room only attendance. However, the visuals have to be creative and well-designed and executed. It’s a growing trend and it is definitely impacting the practice of PR. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 72

Infographics Case Study Video Survey 72

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! While crayons won’t cut it at this level, you can certain turn a journalist on to a trend you’ve noticed or a possible story idea. Link your pitch to a current event – Tying your story to a current event or an industry trend can make it much more appealing to reporters.

Web 40

Web Pitching Local Report 40

Journalistics

APRIL 5, 2016

The top trend in media right now is the evolution of the multimedia journalist. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Image Credit: “Reporter” by Carlos / Flickr Creative Commons ).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The top trend in media right now is the evolution of the multimedia journalist. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Image Credit: “Reporter” by Carlos / Flickr Creative Commons ).

Media Relations 40

Media Relations Media Mobile Pitching 40

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet. But modern media organisations operate on low overheads and slim margins, typically supported by other revenue streams such as awards and events. What’s in the news?

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior. Third, my PR team would hit up events planning calendars for prominent weeks, like the week of November 26, based on my search traffic.

Analytics 132

Analytics Data-Driven PR Data Software 132

Beyond PR

AUGUST 4, 2016

Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. Be conscious of trending topics in your industry or current events that may impact your tweeting. Think of them as networking events, minus the suit and tie. Start with listening. Join Twitter chats!

Social Media 40

Social Media Pinterest Media Marketing 40

Marketwired

FEBRUARY 23, 2016

Canva does an incredible job empowering everyone to be creative. Everyone agrees that visual content is a major media trend that will continue to have prominence. TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database.

Tools 125

Tools Analytics Software B2C 125

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. What’s more, on the earned media side of the event PR equation , organizers now hire minor celebs as media bait to elicit coverage.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28