Bianchi Biz Blog

NOVEMBER 6, 2023

Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals. How do I write it so they follow along without getting bored? Use people.

Meeting 92

Meeting Engineering Journalism Media 92

Sword and the Script

JANUARY 29, 2019

At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. An open house can serve as a recruiting event. Consider transforming an open house into an event with a conference-like feel. 2) Think creatively: guerilla recruiting tactics.

Resources 77

Resources Creativity Publicity Local 77

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We write plans that cover several months and in our personal lives we may do the same. We will make the best of the situation but really appreciate a heads-up for date nights or planned events. Like media interviews, we often know what questions to expect.

Product Launch 296

Product Launch Training Interviews Software 296

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really! Every day is different and exciting.

Interviews 88

Interviews Instagram Video Creativity 88

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.”

Journalism 156

Journalism Public Affairs Ethics Technology 156

Shift Communications

MARCH 3, 2016

While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive. It is not necessarily a secret.

Interviews 60

Interviews Conference Creativity Community 60

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really! Every day is different and exciting.

Interviews 60

Interviews Instagram Video Creativity 60

Contently - Strategy

MAY 4, 2023

Cover performers may have a back-catalog of relationships in the organization or industry as well, making them the right interviewer for a video case study with a long-time customer or an iconic industry leader. Strategies for Working With the Solo Artist Does your solo artist like to present but not write?

Strategy 88

Strategy Employee Writing Industry 88

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. Be scrupulous.

Training 159

Training Pitching Writing Video 159

Critical Mention

SEPTEMBER 25, 2018

There are many types of writing styles. If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. You can do this by providing a topic during the interview to have them write. When you receive their piece, you evaluate their work through creativity and accuracy.

Writing 66

Writing Interviews Creativity Small Business 66

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot? According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

Deirdre Breakenridge

NOVEMBER 23, 2016

To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Communications Conversations

OCTOBER 13, 2015

So, I thought I’d share seven ideas for how community relations folks can work to squeeze a bit more out of their social involvement, while driving toward some of those key goals we talked about above: #1: What about allowing employee volunteers to “takeover” your corporate Instagram account for the day during volunteer events?

Corporate 60

Corporate Creativity Employee Instagram 60

5W PR

DECEMBER 19, 2018

News…” Read the full interview below! I’ve always had a passion for writing, executing events and being creative. In this week’s 5W Spotlight, we sat down with Kelsey O’Connor, Account Director, to discuss her journey into the PR industry. Her advice for young talent making their way into PR?

Newspapers 68

Newspapers Survey Interviews Agency 68

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Resources 101

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?"

Leadership 58

Leadership Social Media Creativity Ethics 58

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PRSay

NOVEMBER 3, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Public relations gave me an avenue to continue writing, but it broadened my eyes to so much more. I became fascinated by creative campaigns and special events, which I’ve been blessed to do my entire career. Lucie, Fla.

Meeting 78

Meeting Leadership Conference Journalism 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful.

Internal 120

Internal International Exercises Ethics 120

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Host a customer appreciation event with personalised gifts and special deals. Write a white paper or research report on a topic related to your industry.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. for event details. Are you ready? Visit www.MAICON.ai

Agency 84

Agency Enterprise Technology Analytics 84

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. Events were illegal almost, so did some, not soul searching I guess, but looking at what I wanted to do. So, I moved into a creative agency. This is just information for you to write a kick-arse article.

Ethics 83

Ethics Radio Sports Facebook 83

Cision

APRIL 24, 2015

I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Community 120

Community Mobile Blogging Publicity 120

wiredPRworks

JULY 25, 2016

That's my topic at a super cool event coming up in Chicago on July 28! The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. That’s where our Who’s Your Momma event comes in. MENTORS: Dan Fiestam , Chief Creative Officer at Laughlin Constable.

Conference 40

Conference How To Creativity Energy 40

Karen Freberg

JANUARY 14, 2021

You also have to be someone who has strong relationships with the platforms and present at industry events. We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. It’s a high order of things to master and have on hand.

Social Media 88

Social Media Media Resources Creativity 88

Communications Conversations

OCTOBER 18, 2017

I say “great honor” because this is an event I co-founded with Missy Voronyak years ago. From our first, small event in CoCo St. It has given me the opportunity to interview 100+ PR and social media marketing professionals across the U.S. People start blogs for one reason: creative expression. I felt great.

Blogging 60

Blogging Airlines Hotels Social Media 60

Critical Mention

JULY 28, 2018

Now starring in a dark comedy as barely-functioning alcoholic baseball announcer Jim Brockmire on IFC, we had the chance to get his insight into generating compelling content, the creative process behind Brockmire and his insider knowledge on the golden age of modern television. Q: What went into the creative process behind Brockmire?

Film 113

Film Television Creativity Google 113

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Just as you write a story sequentially, you want to make sure you shoot video in sequential order. Set the Stage for Interviews.

Mobile 73

Mobile Video Interviews Film 73

ImPRessions - Crenshaw Communications

APRIL 14, 2017

Once the consensus is there and put in writing, the team can more easily craft a roadmap with reasonable expectations. The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

Stern + Associates

JANUARY 2, 2018

This is a contribution from Tomáš Haviar, a Recruiter at Bynder Orbit – a creative content management software provider. Put on a world-class event to showcase your new SaaS platform. It’s not just a case of writing a job description for your career site. In many organizations, recruitment is reactive.

Strategy 0

Strategy Software Meeting System 0

The Resolution Blog

DECEMBER 1, 2015

And the 85 members of the PR, marketing, sustainability, events and sponsorship team are working together in 16 squads - small teams working on mini-projects. To ensure this happened everyone had to reapply for their jobs, from top to bottom, also I had to interview again. We have cut so much wasted document writing and meeting time.

Banking 120

Banking Communications Software Google 120