Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? In marketing, we tend to use those two words interchangeably (I’m guilty of this too). However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. In some ways, innovation in marketing is like positioning – it’s a mindset.

How to select a long-term PR technology partner

Onclusive

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. Are they thinking about where the market will be in 1, 3 or 5 years from now?

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5 ways to help creative teams adapt to technological change

Agility PR Solutions

It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert Half. The firm recently surveyed advertising and marketing managers about how their teams cope with […]. The post 5 ways to help creative teams adapt to technological change appeared first on Agility PR Solutions. Marketing Public Relations marketing

Are Your Videos Landing in the “Relatable” or “Un-Relatable” Bucket?

Deirdre Breakenridge

Thank goodness for the technology that allows us to connect, share and tell our stories, whether personally or professionally. . The resources were not thoroughly considered, from people and process to technology and equipment that would have produced your video on time and under budget.

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How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s Social media monitoring is crucial to many programs, and PR pros have used email marketing for years, even for targeted media pitches. Voice marketing has the potential to transform what we do as profoundly as digital and social media did. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption.

Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. The lines between traditional and digital marketing are blurring. Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals.

5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. The role I play creatively is distinctly different. Creative PR 2.0

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. In Social Media Marketing, You Get What you Give.

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. It was an awkward presentation through and through, but at one critical moment, Mr. Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would! Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media.

10 Marketing Technologies That Should Be On Your Radar in 2021

PR 20/20

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand.

Addressing the Working Class inequality gap in the creative industries

Stephen Waddington

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. Social mobility in the Creative Economy: Rebuilding and levelling up? Those from privileged backgrounds are twice as likely to land a job in a creative occupation.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth.

Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023

Bianchi Biz Blog

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. To that end, here are a few creative PR ideas to help the recruiting shop out. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? Another approach is to invite local leaders from government and associations like the local chamber or technology association.

State of Martech: Will marketing jobs be threatened by technology?

Agility PR Solutions

Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. The survey found that 56 percent of marketers believe an equal mix of creativity and technology will be the driving force behind […]. The post State of Martech: Will marketing jobs be threatened by technology?

Solve for the Customer: Digital Strategy, Technology, Story

PR 20/20

Here’s how we’re thinking about putting the customer at the center of digital strategy, technology, and story — now and in the future. Technology: Optimize your tech stack. There’s a plethora of technologies available. It was one that supports its 3-year go-to-market strategy.

7 Ways Marketers Can Get Creative With Compliance

Contently - Strategy

Marketers find few things as grim as compliance. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Marketers have started to figure out how to build better relationships with compliance teams.

Creative Uses for Google Analytics in Public Relations

Shift Communications

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. In Matt’s words, the current attitude is one where “marketing owns measurement.” The solution seems to be to get more creative.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Vice President, Marketing Technology.

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? PR pros, digital marketing gurus and advertising junkies have taken “traditional” and thrown it out the window. This way, brand awareness will be achieved in the entire marketing mix.

Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023

Bianchi Biz Blog

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

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How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. PR talent expert Jamie McLaughlin of JWM Talent shares how he sees the future of the PR role as new technology becomes more deeply embedded in companies and agencies.

Traveler Expectations for In-Flight Technology

Cision

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? As technology offerings continue to advance, consumers expectations will also evolve. Images: N i c o l a , Hideyuki KAMON , brendangates ( Creative Commons ).

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Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. ” The article notes the important role of daydreaming in creativity (although there can be downsides, like negative thoughts and distraction). ” The WNYC project challenges us to rethink the relationship with our phones and get more creative.

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

Deirdre Breakenridge

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach.

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. The last point is particularly important in marketing because people do not make rational decisions.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. Vice President, Marketing Technology.

Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

Bianchi Biz Blog

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. Automotive Technology PR Specialists.

How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. If you’re like most people, you probably have a limited understanding of what some of these terms mean, and even less of an understanding of the real-world applications of these technologies. Cut through the clutter with creative corporate writing.]. How are you talking about new technology, PR Daily readers?

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance.

How to Use Multivariate Creative Testing to Instantly Improve Creative Ad Performance

wiredPRworks

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance.

Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. So, where did this idea – that martech is marketing – originate. During a cordial exchange, which sadly is rare online these days, this sentence stood out for me: “Martech is marketing’ is an acknowledgment of the necessity to have tools and skills for wielding those tools in modern marketing.”. Martech is not marketing.

Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. ” The article notes the important role of daydreaming in creativity (although there can be downsides, like negative thoughts and distraction). ” The WNYC project challenges us to rethink the relationship with our phones and get more creative.

3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. However, these three insights—from Jason Musante, group executive creative director and managing director at Havas New York, and from Thomas Crampton, global managing director of social media at Ogilvy—can help PR pros use online platforms successfully: 1. You don’t always have to be on the cutting edge, on the bleeding edge, of technology to make an impact,” Musante says.

Quality Photography Isn’t Just for Big Budget Campaigns

Deirdre Breakenridge

High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. Creative Guest Post PR 2.0 Technology Social media American University Emma MacKenzie Photography PR CampaignsA Guest Post By Emma MacKenzie, American University Graduate Student & PR Expanded Blog Contest Winner. How can a small organization with limited resources produce quality images?

Trend: The over-investment in social media tools and technology

Communications Conversations

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software. Brands don’t need to be purchasing more technology–they need to be purchasing less.

Report: Overcoming creative marketing professionals’ biggest challenges

PR Daily

From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. As more and more marketers work with creative professionals and teams within their organizations—including designers, editors and other creative leads—it’s important to understand how best to make your teams work together to achieve your goals. How can communicators of all stripes help the marketing creatives they work alongside?

The 2021 Content Marketing Checklist

Contently - Strategy

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Creative Talent. Technology.