Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. By Lisa Zanchi, Director, Digital Marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Stern + Associates

FEBRUARY 4, 2022

Other goals might include building engagement, increasing web traffic or generating sales leads. During consideration, metrics including clicks, engagement and web traffic from social matter most. Her creativity isn’t reserved only for writing; Jen also gets a kick out of party- and event planning.

Social Media 62

Social Media Strategy Media Nonprofit 62

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Driving traffic to the web site. Employee engagement? ” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. Good story. All good things. More volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

DECEMBER 2, 2015

Traditional authority has been stripped away, because today, anyone can build a solid social media following and influence the Web with their posts. Many brands are hesitant to let employees speak up on social media, but restricting these organic brand advocates closes the door to many opportunities. Influencers.

Brand 120

Brand Branding Employee Social Media 120

Cision

OCTOBER 15, 2015

This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. Your employees are your brand, and they can influence brand perception more than any press release, ad campaign or logo. Scott Stratten.

Social Media 120

Social Media Media Employee Reputation 120

MaccaPR

JANUARY 5, 2016

We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. Social media links should always be at the bottom of your web page in the footer.”. Subscribers, Conversions, Web Traffic) In Mind. Keep Blog Metrics (e.g.

Blogging 48

Blogging Creativity Agency Mobile 48

Cision

SEPTEMBER 16, 2015

Regardless of what press releases do for your ranking, they do give you a wider presence on the web. If you are willing to dedicate time to learning how to do these tasks yourself (or have an employee who can take them on), you can save thousands of dollars on your PR. Consider them all breadcrumbs leading back to your website.

SEO 120

SEO Web Writing Tools 120

Burrelles Fresh Ideas

JANUARY 23, 2024

Your team could provide data on this to machine learning-driven generative web design and content development platforms. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials. To connect with Katie, you can follow her on Twitter.

Technology 77

Technology Training Data Consumer 77

Communications Conversations

MARCH 28, 2018

The livestream featured the two guitarists, but it also included two other folks who may or may not have been HRB employees. But, here was the creative twist. But, like I said above, it’s the kind of content that captures peoples’ attention on the social web in 2018. This isn’t ‘on brand’ for them.

Social Media 95

Social Media Marketing Media Facebook 95

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. It takes rationality but little creativity to design an argument using conventional rhetoric.”. If you enjoyed this post, you might also like: Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical.

Storytelling 119

Storytelling Examples B2B Chemicals 119

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 144

Study Media Relations Media Measurement 144

PR in High Definition

APRIL 23, 2020

I was scrolling through social media over the weekend, looking at all the wonderful banana breads and creative projects people have taken on during lockdown. Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week.

Crisis 71

Crisis Communications Airlines Web 71

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. But, we haven’t seen too many good examples of companies using that “story” functionality creatively. These are the storytellers of 2017.

Social Media 68

Social Media Trends Radio Media 68

PR in High Definition

SEPTEMBER 26, 2018

Or blow your mind weekly (for free) with a rather brilliant web trends round-up by Matt Muir. Read Web Curios by Imperica. Recruit your social media army, learn about amplification, employee advocacy and social selling. RELEASE your creative energy. Try using Brainsparker to come up with some very different thinking.

Energy 48

Energy Course Creativity Web 48

Sword and the Script

DECEMBER 31, 2019

We asked PR pros to identify the top metrics they use to show results and here’s what they said: Web traffic/web analytics: 73%. Employee engagement surveys: 36%. 9) 3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent. Impressions: 66%. Estimated site traffic: 60%.

Blogging 80

Blogging Publicity Marketing Survey 80

The Proactive Report

JUNE 18, 2021

Start with employees, financial institutions, local government, and so on. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide.

Small Business 213

Small Business Fashion Groups Local 213

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. In my company I started to hire more and more graphic designers, web developers, social media experts. How will horizontal management affect employees? - That's why you have to be very careful.

Meeting 98

Meeting Advertising Advertising Agency 98

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency.

Financial 52

Financial Conference Agency Resources 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

NOVEMBER 24, 2014

So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. In this guest post for Jeff Bullas , Aida Gadzo shares some creative Facebook contest ideas. Give Thanks — To Your Employees.

Community 70

Community Facebook Resources Web 70

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

MAY 26, 2017

Perhaps the best way to spread awareness for a social cause is to get your customers, employees, vendors, and collaborators involved in the entire process. This just means that you will constantly need to be thinking creatively, in order to strongly associate your business with an issue that speaks to your audience in a profound way.

Blogging 150

Blogging Community Retail Consumer 150

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. The web environment displays content in a card formal. In most cases they don’t. The stories go undiscovered.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

FEBRUARY 5, 2013

An active Facebook wall creates the kind of social proof you need to show creativity and authority. Just because Facebook is an online social platform doesn’t mean everything that you feature has to relate to the web. Highlight new business locations or employee hires. Image courtesy USB Memory Direct, used with permission.

B2B 92

B2B Community Facebook How To 92

Sword and the Script

JANUARY 31, 2023

Johnny Vance , who leads partnerships for Meltwater, said the combination of Blackbird technology and Meltwater’s data will allow “customers to better manage their brand risk by understanding the key narratives that are having the biggest impact on the conversation surrounding their company in the news and across the entire social web.”

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JUNE 15, 2015

Intranets Reimagined: What Content Are Your Employees Most Interested In? Why: Ketchum’s Tyler Durham outlines ways to create “a culture and organizational architecture that promotes creativity and innovation.” ” 2. The Best Weapons in the Battle for World-Class Talent and Ideas.

Conference 40

Conference Analysis Journalism Employee 40

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. It quickly became a fundamental element of the interactivity of the social web. This premise, once exclusive to traditional blogs, has now expanded into a huge array of outlets.

Blogging 28

Blogging Marketing Web Twitter 28

Cision

FEBRUARY 1, 2016

With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now. Facebook allows PR pros, businesses and marketers to tell their story with video with quality consistent with the best video applications on the web (and to a larger audience). Facebook Search.

Facebook 48

Facebook Video Groups Creativity 48

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. By celebrating wins on your blog, you can show appreciation for your customers and employees.

Strategy 62

Strategy Brand Branding Technology 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Could there be a future standard for article strength?

Tools 136

Tools Publicity Measurement SEO 136

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. The best PR campaigns for International Women’s Day 2015.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. The best PR campaigns for International Women’s Day 2015.

Internal 40

Internal International Case Study Banking 40