The Resolution Blog

OCTOBER 4, 2019

It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and Not only should we see more emphasis on measurement in the future, but we’re also likely to see even more creative ways PRs can leverage paid and editorial PR. This is where PR really thrives. and that isn’t changing anytime soon.

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Cision

JUNE 25, 2015

Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Not to mention, a positive article is a serious morale booster.

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Solo PR Pro

AUGUST 18, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Join today to access these downloads, along with thousands of other pages of helpful content and templates!

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Solo PR Pro

AUGUST 11, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Three Really Is The Magic Number. Scripps School of Journalism at Ohio University. See a presentation you’re interested in?

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Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media.

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Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

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ReimaginePR

JULY 25, 2016

Bonus: When you’re ready to get started with the platform of your choice, download this resource and we’ll walk you through it. As someone who believes in the power of storytelling, this platform is high on my radar. Click Here. Social Media is Here to Stay. in visual form. Click To Tweet.

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PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. Download Five (5) Free PR and Press Release eBooks ($67 Value) here: [link].

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Beyond PR

APRIL 13, 2016

If you are creating a visual storytelling experience that includes photos, graphics or video, choose an option that packages and showcases these engaging elements together. Download Make Your Product Launch the Start of a Multichannel Content Promotion Plan for more content distribution tips and multichannel use cases.

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Solo PR Pro

AUGUST 16, 2016

Become the Storytelling Hero: Literally! Lisa Gerber, Founder, Big Leap Creative. The full downloadable presentations, notes and other extras for each of the above sessions (and more) are available exclusively to Solo PR PRO Premium members ( members- click here! ). Not a Solo PR PRO member yet?

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Beyond PR

SEPTEMBER 8, 2016

To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver.

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Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. She believes the key to successful content is balancing creativity, analytics and commonsense.

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Beyond PR

MARCH 4, 2016

However, while mobile devices make video storytelling easier, executing a high-quality video is not as simple as whipping out your smartphone, pointing it in a direction, and shooting. Download our free Buyer 2.0 He previously worked as a creative producer for PR Newswire’s MultiVu. Don’t press that record button so fast.

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Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Understanding the nuances of each platform is vital.

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Beyond PR

OCTOBER 18, 2016

You may have to be creative, but if you can’t decide, use a Twitter poll. Download Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media for tips that will help you improve your marketing through monitoring. When selecting a prize, keep these three things in mind: 1) Is the prize on-brand?

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Onclusive

SEPTEMBER 13, 2023

This will primarily be through multimedia as the Journalism, Media, and Technology Trends and Predictions 2023 explains, there will be “[…] an explosion of creativity in short-form video storytelling in youth-based social networks. Journalists want you to help make collaboration with them easier.

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Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They have the ability to make raw and bland information interesting.

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Newsfile

JANUARY 24, 2024

Download the report! However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Instead, it should only be used to supplement.

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Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

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Cision

DECEMBER 2, 2016

The most successful campaigns will start with a strong and actionable insight, which should be the driver for all creative ideas and storytelling opportunities. Show what you would bring to the table and how it would impact a potential employer’s business, and be creative in how you demonstrate that.

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Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. Here are those 20 golden nuggets – on SlideShare – and each one has a link to the relevant post (which you can click through if you download the presentation).

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Konnect Agency

FEBRUARY 26, 2021

Taylor’s extremely strategic decision to announce Folklore a mere few hours before the album dropped, paired with the call-to-action to download at midnight created a literal global craze. Simply put, one of the most effective methods to bring your brand story or product to life is via meaningful and creative content.

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PR 20/20

FEBRUARY 6, 2020

According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Where to start: 224: 8 Big Content Marketing Predictions for 2020.

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Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. You’ve got your prospect’s email address from the e-book download form, they know how you’ve helped other people in similar situations, and your sales rep is ready to close a deal. In many cases, that holds true.

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Beyond PR

JULY 14, 2016

When it comes to creative undertakings, these two obstacles most often prevent content projects from seeing completion. In this guide, the Vice President of MultiVu Production and MultiVu Creative walks through scene-stealing and money-saving tips to ensure your message shines. “Good storytelling.” Time and money.

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Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. It lists a media contact and the ability to download other media assets. Sometimes, Starbucks is finding a way to get creative with more mundane and recurring corporate news: Such as when the CEO speaks at the annual shareholder meeting. Smart and slick.

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Beyond PR

JUNE 16, 2016

The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Get creative with infographics, product demos, animation and other visuals to connect emotionally with readers. Varied Sentence/Paragraph Structure. Boilerplates.

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PR 20/20

SEPTEMBER 21, 2017

When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). And, in isolation, setting this single rule for a single download is very straightforward. Develop ad copy and creative. Draft social media updates.

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PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. PDF file downloads. Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Yet here we are, working in the digital age of marketing. buttons, widgets).

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ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

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The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

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Waxing UnLyrical

APRIL 4, 2016

Why: “With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world,” says Jack Simpson as he explores why this “encourages people to engage with a brand in a more meaningful way than something like watching an ad.” ” 7. ‘PR

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Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Image Credit: “Reporter” by Carlos / Flickr Creative Commons ).

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Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Image Credit: “Reporter” by Carlos / Flickr Creative Commons ).

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Media Relations Media Mobile Pitching 40

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. The Brand Advantage Journalism Podcast.

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Stephen Waddington

DECEMBER 15, 2021

Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. You’d be welcome to join us. Please help yourself and let us know what you think.

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Marketwired

FEBRUARY 23, 2016

Canva does an incredible job empowering everyone to be creative. social shares, blog sign ups, whitepaper downloads, demo requests). The biggest thing to keep in mind is that any tech or tool should empower you to focus on what matters most: critical thinking, relationship-building and storytelling. Try it out.

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