Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity. Throughout your content experiment, measure the outcomes. Remember what got you here.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns.

Analytics 78

Analytics Digital PR Storytelling Local 78

Beyond PR

OCTOBER 18, 2016

Campaigns should be measurable and align with a set goal, but if your followers feel they are jumping through too many hoops, they likely will lose interest. You may have to be creative, but if you can’t decide, use a Twitter poll. What do you do? When selecting a prize, keep these three things in mind: 1) Is the prize on-brand?

Twitter 40

Twitter How To Social Media Guidelines 40

Newsfile

JANUARY 24, 2024

Download the report! However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Instead, it should only be used to supplement.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. The metrics associated with awareness tend to be easy to measure as you build up momentum. In many cases, that holds true. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 111

Case Study Marketing Study Content Marketing 111

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. PDF file downloads. Measurable: Assign a metric to the goal. At PR 20/20, we are obsessive about measurement and performance. Yet here we are, working in the digital age of marketing. Clicks on interactive elements (e.g. Much much more.

Report 52

Report How To Marketing Analytics 52

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 20) Mack Collier. Managing The Gray.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Canva does an incredible job empowering everyone to be creative. social shares, blog sign ups, whitepaper downloads, demo requests). Try it out.

Tools 125

Tools Analytics Software B2C 125