Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. Cision’s own CMO, Chris Lynch, echoed this idea when he talked about data-driven storytelling. The biggest change, McQuivey argues, will be a pivot to storytelling and relationship building — something earned media professionals have been doing forever.

Advertising 272

Advertising Advertising Storytelling Media 272

Sword and the Script

MAY 9, 2023

Storytelling enhances value. Storytelling can be a powerful sales tool. The lesson is that storytelling can be used to motivate a sales team to use B2B content too: “Sellers were significantly more likely to use the content after watching a role-play demonstration from a high-performing peer.”

B2B 81

B2B Storytelling Marketing Case Study 81

Solo PR Pro

NOVEMBER 13, 2014

Storytelling” is all the rage, but I prefer posts and articles that get to the point. Join more than 7,000 of your peers in downloading the communications consultant’s guide to contracts (45 pages, 9 examples) and stay up-to-date with In the Know from Solo PR Pro: Send me a copy! Chats public speaking storytelling'

Storytelling 59

Storytelling Publicity eBook Leadership 59

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Include a link where followers can download the full reports that will hopefully generate more biz leads! . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

FEBRUARY 11, 2021

To learn more, download the full whitepaper here. . Impactful PR depends on creating a groundswell and then maintaining a regular cadence of storytelling. A little planning and proper strategy can go a long way toward developing an effective PR strategy. Know When to Tell Your Story and Create a PR Plan.

How To 221

How To Media Training Storytelling Financial 221

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. For example, after showing a coverage count, you can point to how much the online content was amplified across social media, and then how many website interactions (form completions, page visits, downloads, etc.)

Measurement 195

Measurement Data Reputation Storytelling 195

ReimaginePR

MAY 23, 2016

Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. On the other hand, storytelling is a more modern approach to selling, although the method actually works backwards from conventional rhetoric. Why is Storytelling More Effective?

Storytelling 159

Storytelling Comparison Case Study Brand 159

Cision

OCTOBER 8, 2015

Download the Journal to see how Dell achieves this! . Download the free journal to achieve standout results with the hub and spoke model like Southwest Airlines! Storytelling. When you employ thousands of people, the potential for storytelling that celebrates employee and customer success is huge. Employee Advocacy.

Social Media 120

Social Media Brand Branding Airlines 120

Communications Conversations

OCTOBER 29, 2019

3 – Beware of the download metric and manage expectations appropriately. Here’s a surprising stat: Only 20% of all podcasts get 1,200 downloads or more, and only about 5% of all podcasts get 8,300 downloads or more. Translation: Don’t expect your podcast will generate tens of thousands of downloads!

Corporate 104

Corporate SMB Banking Employee 104

NewsWhip

AUGUST 25, 2021

Using data can help, but incorporating it into your storytelling isn’t always easy. Click here to download an example of a NewsWhip Timeline.pptx slide so you can test how it works in your decks. Click here to download a.csv of Timeline data with Notes. Quickly share visual updates with Timeline PNG images.

Data 78

Data Comparison Storytelling Google 78

Onclusive

FEBRUARY 2, 2022

These tools give you full control of your distribution strategy – you can package your documents and assets with your outreach, have your own online newsroom, or send your press releases via a content hub that houses all of your media-rich communications, downloadable images and your press contacts.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Keep up with trends and use them to your advantage.

Publicity 256

Publicity Brand Branding Storytelling 256

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the next big thing” for PR ). Here we go!

Storytelling 28

Storytelling Tools Resources Instagram 28

Beyond PR

AUGUST 11, 2016

Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Download our Buyer 2.0 Pay attention to whether viewers dropped off after the third part of your story or stayed the whole way through. Then apply those observations to future content.

Storytelling 40

Storytelling Brand Branding Journalism 40

Contently - Strategy

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 80

Case Study Study Brand Branding 80

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

Data 138

Data How To Storytelling Analytics 138

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Be sure to download our list of do’s and don’ts for your brand story. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.

Brand 156

Brand Branding How To Storytelling 156

Business Wire

JUNE 28, 2017

They are available for journalists and other news consumers to download in a hi-res format. Utilize the latest storytelling tools, such as interactive photos and videos. If you look at a news feed (AFP, AP…) on a mobile app, news with multimedia is news that gets the most attention.

Mobile 152

Mobile SEO Web Training 152

Beyond PR

APRIL 29, 2016

Download the Buyer 2.0 Whoever said data wasn’t fun may need to rethink their statement and their travel plans. For your press release to succeed, you must reach your audience with the information they need, when they need it. Content Strategy Checklist and learn how to plan out content your audience will love.

Data 40

Data Storytelling Travel Engineering 40

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Think twice before you download that ad blocker; it doesn’t really stop ads from counting and only erodes content quality. It’s incumbent upon PR professionals to be scrupulous about the facts of any story we promote, and to hold both clients and journalists accountable when it comes to storytelling and fact-checking.

Publicity 120

Publicity Storytelling Journalism Viral 120

Communications Conversations

FEBRUARY 15, 2017

” I was curious, so I downloaded the full report and checked it out. And, in their hearts, PR folks are storytellers. On storytelling. Download the full report here (Disclaimer: I was not paid by Traackr or its affiliates to write this article). Traackr recently released a study named “Influence 2.0–the

Marketing 84

Marketing Storytelling Study Data 84

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. Invite customers and prospects to subscribe to your newsletter as part of the thank you email whenever they download a piece of gated content, sign up for an event, or request a demo. Your audience may really care about videos of huskies in the snow.

How To 142

How To Content Marketing Banking Advertising 142

Melissa Agnes

MAY 2, 2015

The effects of storytelling in crisis prevention and issue de-escalation. Download this file (right-click and choose “save as”). This episode of The Crisis Intelligence Podcast discusses: How to build a scalable crisis preparedness program. Subscribe: iTunes | Stitcher | RSS feed. Running time: 1:11:22. Connect with us!

Crisis Management 113

Crisis Management Crisis LinkedIn Storytelling 113

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Shift Communications

MAY 21, 2015

I’ve been known to share a few great ones with friends and family, and I’ve even downloaded apps upon hearing a compelling founder’s stories. Be a storyteller first. As storytellers, we need to understand and articulate all three of these three elements to develop a powerful story. . I love a good story.

Storytelling 60

Storytelling Wikipedia Mobile Training 60

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. And, podcasts are growing – fast.

Strategy 52

Strategy Case Study Marketing Energy 52

ReimaginePR

OCTOBER 10, 2016

For example, urge them to visit your website to download your free, relevant ebook. And you definitely want them to get to the end of the video so that you can promote your call to action, such as “Shop Now” or “Download Now”. Storytelling Techniques: Formatting Your Brand Video. Create a Call to Action. Click Here.

Video 120

Video Strategy YouTube Marketing 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Polaris

JANUARY 2, 2015

times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

ReimaginePR

JUNE 13, 2016

Bonus: Download our product launch checklist to make sure you’re set up to launch right. You may not be a storyteller and my guess is that you’re probably not much of a marketer either. Don’t worry, you don’t need to be a writer or storyteller by trade to get your product’s story right. Click Here. Look, I get it.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. You can direct them to visit your website, watch a short informational video, download a white paper, sign up for your newsletter, contact you for a demo, etc. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022.

How To 100

How To Writing Video Fashion 100

PRSay

AUGUST 8, 2018

Luckily, hundreds of online templates are available to download free, or you can create your own document. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. She facilitates the “Communication Nation” group on Facebook. Join the group here.

Pitching 126

Pitching Interviews Video Report 126

The Resolution Blog

OCTOBER 4, 2019

It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and If you want to hear more about Jerrid and his thoughts on how to make your PR news story last longer, download the podcast here. Without the starting point of an interesting story, neither paid promotion nor PR will work.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Some 59% of respondents said their organization will place a greater emphasis on diversity, equity and inclusion (DE&I) activity this year.

Survey 127

Survey Communications Measurement Internal 127

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Graphic designer / visual storyteller. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template. Content downloads. Data analyst. Email specialist. Marketing qualified leads (MQLs).

Marketing 52

Marketing Technology Internal International 52