ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. Our commitment to innovation is part of what sets us apart.

Agency 156

Agency Communications B2C Creativity 156

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve got all this data at their fingertips,” Hatch said. What brands get wrong about data-driven content. That promise was flawed.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Prohibition

APRIL 3, 2024

Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods. Cheaper creative options Traditional advertisements come at quite a high expense, which can limit certain companies due to the advertising budget not being so high.

Social Media 62

Social Media Advertising Advertising Marketing 62

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 151

Consumer Brand Branding Marketing 151

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 102

Film Marketing Sports Hotels 102

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. In Matt’s words, the current attitude is one where “marketing owns measurement.” The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024.

Trends 62

Trends Marketing Comparison Retail 62

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Turning Data Into Trends.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Agility PR Solutions

JANUARY 1, 2020

The job market awaiting creative and marketing professionals in the new year is a good one, according to new research from staffing firm The Creative Group. According to the latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020.

Creativity 78

Creativity Company Advertising Advertising 78

Beyond PR

OCTOBER 24, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Creative is a critical factor in the success of any marketing communications team.

Creativity 70

Creativity Marketing Media Analytics 70

5W PR

MAY 4, 2023

Ads that market nostalgia are incredibly powerful. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. What is nostalgia marketing? Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product.

Film 88

Film Marketing Consumer Fashion 88

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

5W PR

SEPTEMBER 27, 2023

Holiday marketing is crucial for businesses. But planning for holiday marketing takes time. When to start planning for holiday marketing The exact timing for holiday marketing planning can vary depending on the nature of the business, the industry it’s in, and the specific holidays it wants to target.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Mark yourself as “safe” this spooky season and make sure you don’t succumb to these haunting marketing mishaps. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Contently - Strategy

SEPTEMBER 20, 2021

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. They’ve got all this data at their fingertips,” Hatch said. What brands get wrong about data-driven content. That promise was flawed.

Content Marketing 54

Content Marketing Data Strategy Marketing 54

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Deirdre Breakenridge

OCTOBER 16, 2014

Keeping an eye on Data and Data Education. Fast forward to 2014, data fuels their stories today. If journalists are learning about data journalism, then shouldn’t PR people be educated as well? Journalists are increasingly using data and PR people will be poised to offer interesting insights to them.

Big Data 250

Big Data Data Education Internal 250

Remote PR Jobs

JANUARY 30, 2024

Firstly, analytical thinking enables PR practitioners to make strategic decisions based on hard data and evidence. By analyzing market trends, audience behavior, and industry dynamics, PR practitioners can develop targeted campaigns that resonate with their intended audiences, leading to more successful outcomes.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing.

B2B 146

B2B Marketing Survey Creativity 146

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 81

Measurement Marketing Pharmaceuticals Social Media 81

Cision

SEPTEMBER 14, 2015

After four days of being informed of all the most important stats surrounding marketing campaigns and strategies, Chelsea Clinton’s keynote at INBOUND served as the perfect balance and end to a great conference. However, data and statistics often can’t do it all on its own. Give real life examples and stories.

Data 120

Data Case Study Storytelling Conference 120

Sword and the Script

AUGUST 31, 2021

High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details. Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. High-Performing Marketers Do the Details Differently.

Survey 132

Survey Marketing Groups Measurement 132

Agility PR Solutions

APRIL 8, 2019

More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business.

Small Business 139

Small Business Social Media Strategy Marketing 139

Landis PR

SEPTEMBER 7, 2021

To answer the question, let’s examine the history and the data. Is it marketing? These are all skills important to any marketer, truthfully, but clearly, social media has come into its own. These are all skills important to any marketer, truthfully, but clearly, social media has come into its own. Communications?

Social Media 104

Social Media Marketing Media Analysis 104

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. But with many companies doing business internationally it’s smart to look outside our own media market for openings. Use data and assets — or create your own. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. The data was the perfect companion to the launch story! You should see the ROI on this immediately. Immediately?!

Agency 353

Agency Interviews Pitching Retail 353

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. GPT-3 is trained on 45 terabytes of text data from a variety of datasets. It’s a huge amount of data that includes books, websites, and Wikipedia.

Publicity 98

Publicity Wikipedia Marketing Training 98