Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Social media is among the least effective ways to regularly communicate with someone. Conclusion.

Social Media 84

Social Media Media Customer Service Measurement 84

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

Solo PR Pro

OCTOBER 2, 2018

Love or hate it, Facebook continues to be the social media platform of choice for 68% of adults in the U.S. While trust in Facebook has taken a hit, it remains a platform where your clients’ prospects and established audiences are likely to be found. In August 2018 Facebook rolled out some changes to business pages.

Facebook 65

Facebook System Groups Policies 65

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Communications Conversations

JANUARY 29, 2019

That’s par for the course with today’s modern brand on social media. What’s more, this is really what “engagement” looks like in 2019 when it comes to social media marketing for brands: Look familiar? Responded to customer rants on social media with templated responses?

Brand 68

Brand Branding Customer Service Trends 68

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. I’m seeing more of it, too.

Groups 68

Groups Brand Branding Facebook 68

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Direct influencer-outreach.

Twitter 120

Twitter Brand Branding Customer Service 120

Stephen Waddington

MAY 16, 2017

We’re still working with press releases and traditional media in the same way that I began my career in the early nineties. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. It includes a mix of earned, owned and paid media.

Publicity 119

Publicity Customer Service Community Internal 119

Onclusive

JUNE 29, 2018

From Facebook to Starbucks, no brand is safe from a communications crisis. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. As the situation changes, change your course. Keep your focus on the future.

Crisis 186

Crisis How To Brand Branding 186

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. This study belittles the value of media, which ruffles my feathers a bit. Is it shared by the NYT?

Agency 100

Agency Survey Customer Service Engineering 100

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Of course, the growth and speed of real artificial intelligence and its impact may well be overblown. Turning customers into fans.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social.

Advertising 62

Advertising Advertising Social Media Strategy 62

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 .

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Cision

NOVEMBER 16, 2015

In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Reduce your social footprint. Reassess technology.

Measurement 120

Measurement Resources Technology Examples 120

Communications Conversations

MARCH 19, 2015

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. Spirit clearly has a horribly poor brand reputation in the marketplace (see my Facebook thread up top). Spirit has multiple Facebook pages dedicated to disparaging the brand (see below).

Airlines 60

Airlines Reputation Brand Branding 60

PR in High Definition

JULY 22, 2019

But, of course, this is to assume best practice is followed – and in the fast-paced environment of a news room, this can sometimes be overlooked. To protect our companies, and ensure good relationships with the media, PR teams would be wise to help journalists establish if the content is legitimate.

Media 74

Media Viral Video Newspapers 74

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Of course, it’s normal to be upset about a negative review. It doesn’t mean responding in haste.

Customer Service 61

Customer Service Writing Financial Local 61

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 98

Interviews Publicity Technology Social Media 98

The Stalwart Blog

APRIL 26, 2020

Thanks to Steve Smith of Growth Source Coaching for having me on this Facebook live broadcast courtesy of the Lake Forest Chamber of Commerce. Of course, everybody’s focused on the lack of revenue, or being shut down completely, operating at half-speed, trying to get loans, all really important stuff.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

DECEMBER 3, 2019

If I sold these right now, I would stand to earn about $80 in short term capital gains – less taxes of course. 3) The mainstream media is back with influence. Among the findings, about one-third (34%) of the 527 respondents say their media budget goes toward earned media, which up from 26% from the same survey last year.

Data 87

Data Enterprise Survey Instagram 87

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. It also allows me to focus a lot more of my time on our social media capabilities, which has been just a portion of my role in the past. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Shift Communications

JANUARY 5, 2016

We blame customer service instead. to find your sweet spot for how often you should be connecting with your customers and what types of content is outperforming others. Have you ever purchased something only to see an ad in your Facebook newsfeed encouraging you to buy the same thing? We also blame sales.

Marketing 60

Marketing B2C Customer Service Facebook 60

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. This was all captured beautifully though videos which were shared across social media, to help increase the shopping centre’s awareness.

Case Study 48

Case Study Video Study Film 48

wiredPRworks

OCTOBER 9, 2015

Track: Technology / Social Media. This session, presented by the LinkedIn author in “Success Secrets of the Social Media Marketing Superstars,"" will show you how to transform your lonely LinkedIn profile into a super-charged networking tool that positions you and your company as the leaders your ideal attendees are seeking.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PR Fuel

NOVEMBER 13, 2018

Your customers do as well. They like to stay in their “corners” of the web – why do you think Facebook became so popular, after all? What you think works about your company is practically irrelevant – the only thing that matters is what your customers like and want. How do you find out what your customers like about you?

Customer Service 40

Customer Service Web Energy Company 40

Norton's Notes

OCTOBER 13, 2014

When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media.

Digital PR 45

Digital PR Trends Training Media Training 45

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

APRIL 10, 2013

They also have really good customer service. So with Newsle, you can send a congratulatory note, post to their Facebook wall, etc., Content curation & social media management. Twitter Facebook Google+ LinkedIn 20 Tools to Grow Your Business, Efficiency and Productivity. Time tracking and invoicing.

Tools 105

Tools Skype Google LinkedIn 105

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. Do customer service on Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Journalistics

MARCH 24, 2015

Is a digital content strategy something you need for social media? Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. What’s a digital content strategy? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. Customers might post a negative review. A company Facebook page might get hijacked by critics. Buy-in starts with the gatekeepers, of which there are many.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

PR Fuel

NOVEMBER 27, 2018

One great way to collect this info is to ask about it on your Facebook page. Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. The customers were simply excited about something and they shared it. Take companies like Amazon and Zappos.

Survey 45

Survey Company Customer Service Small Business 45