ImPRessions - Crenshaw Communications

JULY 16, 2019

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Have a media rapid-response bureau. Invest in user customization.

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. And, of course, is Quibi real or not

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

This isn’t really the case, of course, or at least it’s not nearly that simple. PR-generated content offers a depth that helps educate customers about a complex product or a new category. This is particularly true for B2B categories where products or services need explanation and customers face a learning curve.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Here are some of the most common mistakes made by new businesses. Yet some companies fall into the trap of just talking about themselves.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. Good PR takes time.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why.

Data 78

Data Social Media Consumer Trends 78

NewsWhip

JUNE 14, 2023

Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users. Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. stars and above. stars and above.

Leadership 78

Leadership Software Customer Service Small Business 78

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 125

Technology Publicity Software Print 125

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . It’s where top execs and journalists come together to preview what the year may hold for the category. Companies like Bayer, HP, J.P. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Cision

JULY 26, 2017

Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post. More Categories -> Facebook Categories. Technology and computing.

Social Media 233

Social Media How To Insurance Insurance 233

Flack's Revenge

AUGUST 23, 2016

A few years ago, I discovered Sound Opinions , a superb forum in which rock critics Greg Kot and Jim DeRagotis discuss music news, interview bands, host impromptu performances and dissect new album releases. Similarly, tech companies have “many contrasts and nuances” Yet the famous names conjure quick associations (e.g.

Brand 120

Brand Branding Big Data Technology 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. As new markets keep reaching out and needing PR representation, her team is ready to jump in. We are also quick to replace any device that’s not working.

Communications 253

Communications Data Local Survey 253

NewsWhip

AUGUST 18, 2021

It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their own workflows. It often stirs debate about how much some of this tech actually falls under the category of AI.

Company 148

Company Web Ethics Analysis 148

Mindful Marketing

AUGUST 5, 2023

This past April new-owner Elon Musk formally changed the company’s l egal name to X Corp. So, companies constantly need to be making inroads with the next generation, which is about to age into the market. In reality, the curious move was several months, if not years in the making.

Twitter 100

Twitter Consumer Newspapers Social Media 100

PR 20/20

JANUARY 16, 2023

a free marketing course). The Convince & Convert blog ( @convince ): Headed up by company president Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. For Search + Analytics , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. We ask a thousand questions when onboarding a new client, and the answers inform our plan. Of course, any PR plan is dependent on budget, manpower – and time.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Welcome to your new year of communicating. The answer is, of course, heavily dependent on the audience you are trying to reach and the business you are in. Unless you are leaking major news that impacts stock prices.) Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Research current news and trends. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147

NewsWhip

OCTOBER 26, 2021

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. I am fascinated by what makes people do the things they do, what they value, how external factors impact their lives, and of course, what they purchase and why.

Data 78

Data Social Media Consumer Trends 78

The Awards Blog

MAY 15, 2019

Let’s take a deeper dive at how companies can get the most mileage out of their awards spend—and even find a way to directly tie it to sales and business development. Somewhere along the line, you may have received an email (or most likely a call) from a company congratulating you and your company for having won an award.

Analytics 57

Analytics Google Course Web 57

PR in High Definition

JUNE 29, 2021

Of course, you can do surveys and find out what your customers are thinking, but be careful. And of course, we all know that’s not what Henry Ford gave them, instead it was the first mass-produced automobile in the form of the Ford Model T In this scenario this focus on speed was actually about time gained.

Communications 62

Communications Employee Course Retail 62

Stephen Waddington

MAY 16, 2017

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Influencers rival traditional media in almost every category apart from mainstream news as a powerful intermediary for engaging with publics. Media relations is making way for influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service. The company claims it has the most expansive newscrawler in its class.

Case Study 118

Case Study Software Data Web 118

Solo PR Pro

NOVEMBER 17, 2020

Hyperlink your company name to the website. Promote a recent news story , case study or promotional one-sheet with relevant links. Falk 212/677-5770 office | 347/256-9141 cell | www.janetlfalk.com Strategy for News Coverage and Revenue Growth NEW Packages of Services: Premier, LinkedIn Plus, Executive Newsletter: Vote.

Real Estate 80

Real Estate Case Study LinkedIn Social Media 80

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Next, where do you get pop culture news? Publications like Inc.

Writing 149

Writing Education Pinterest Creativity 149

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. we expect the service to submit our news to the major search engine news feeds (Google News, Yahoo News, etc.).

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. we expect the service to submit our news to the major search engine news feeds (Google News, Yahoo News, etc.).

Engineering 100

Engineering Newspapers Google Banking 100

Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. At least that’s what an engineer from one of the world’s top tech companies suggests. On the plus side, every company should want its customers to have a positive experience with its products.

Comparison 65

Comparison Technology Google Engineering 65

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Source: Public Relations Review 2 Broom, G.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

AUGUST 31, 2017

Vibrant colors, incredible aromas, ingredient innovation and beauty talk with category pioneers filled the room. 5W’s Beauty Division had the honor of representing Indie Beauty Expo (IBE) for its third annual New York show – the most expansive and successful show yet from Aug. The first day, CONNECT INDIE, was held on Aug.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The process starts by detecting news stories and social media posts as soon as they appear.

Media 88

Media Data Reddit Crisis 88

Cision

OCTOBER 13, 2016

After college, I was a ski instructor for a couple of years and eventually started working for startup and tech companies, but I wasn’t sure where I wanted to focus. Eventually, I decided I wanted to set a more intentional course for my career, and communication was a natural fit. The world is a complex place.

Crisis 120

Crisis Corporate Construction Communications 120

Ishmael's Corner

MARCH 10, 2015

It was fitting that Gigaom communicated the news with raw honesty: “Gigaom recently became unable to pay its creditors in full at this time. As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral. With nothing to lose, companies experiment.

Media 60

Media Construction Newspapers Technology 60

Konnect Agency

OCTOBER 30, 2019

Your marketing and public relations mix can essentially be grouped into three main categories: earned, owned and paid. This is often through “earned media” as your public relations team will leverage relationships, the news cycle, the local, regional or national media landscape and key messaging to secure media opportunities.

Marketing 64

Marketing Consumer Local Social Media 64