PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then. million in 1974 to 24.3

Handbook 190

Handbook Publicity Newspapers Television 190

PRSay

FEBRUARY 7, 2024

I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency. Initially, I found that being on the PR side somewhat challenging.

Communications 190

Communications Sports Journalism Fashion 190

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings. PR tips for killer media lists. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 126

Communications Crisis Internal International 126

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. The general public became terrorized by media stories about the pandemic,” said Jennifer Smith, APR, Broward Health’s associate vice president of corporate communications. “In Dennis Wilson, Jr.,

Communications 189

Communications Crisis System Healthcare 189

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. 29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Can you make it happen?” Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. Yes, people still read print publications, especially in niche media. However, this year, many of those larger events have been canceled or postponed. Support LGBTQ charities.

Consumer 109

Consumer Travel Local Community 109

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. But after that, it gets more nuanced. “I’m really proud of the final product.”

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. So the fact that it gets the bronze in corporate budget competition is something CMOs must reevaluate. Yet I look back on that time fondly. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line. There has also been a massive change in the influence of web-based outlets.

Brand 112

Brand Branding Reputation Corporate 112

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The New York Times printed the article in full. They act as a common, corporate language. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some CEOs and others in leadership positions shun the idea of media training. With a print interview, there are opportunities to reach out to a journalist and add or amend statements. This has produced unintentionally funny results, like the time a corporate communications manager unearthed a bound plan from 1997.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. click image for higher resolution).

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. Specifically, these new features provide new registration functionality, which allows corporate and investor participants to submit their availability, and allows investors to indicate which corporate issuers they are interested in meeting with” – and prioritized.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”.

Tools 161

Tools Media Software Analysis 161

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. Do you need to freshen or update the language? Customize your communications.

Brand 160

Brand Branding Film Internal 160

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Cision

AUGUST 17, 2015

Consequently, you don’t need to affect trust through the sheer economic privilege of possessing the resources to print more paper. Thought leadership should be part of every company and should include information from communication professionals and other workers. Search engines have democratized content.

Study 120

Study Engineering Mobile Crisis 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

T his piece written for a 3D printing company , does just that. Ideally, byline writing will be part of an overall executive visibility or thought leadership effort that will incorporate provocative ideas, insights and new learnings for a receptive audience while building a personal and corporate brand name and reputation.

B2B 136

B2B Guidelines Writing Pitching 136

Victorious PR

FEBRUARY 6, 2023

PR For Small Businesses PR isn’t some nefarious tactic used by big corporations, it has many benefits for businesses of all sizes. They can promote you as an authority in your field with high-level thought leadership content. Not to mention, those fleeting ads are a dime a dozen and very costly.

Real Estate 52

Real Estate Small Business Local Reputation 52

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. Today, Bernadette Davis Communications is a boutique agency that helps clients to extend the capacity of their corporate communications team.

Meeting 97

Meeting Journalism Employee Storytelling 97

PRSay

JANUARY 13, 2021

Print publications. Corporate video views and duration (compared to video length). Communication Channels. For each channel (by audience), you can pull utilization and frequency data. Here are the most common communication channels: Email. Microsoft Teams. Physical signs. Step 2: Audit your data and benchmarks. Sign-ups or opt-outs.

Internal 187

Internal International Data Communications 187

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. While there is a great culture of collaboration for current projects, we are also very forward-focused and growth-oriented.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

AUGUST 7, 2015

After graduation, I accepted an entry-level communications role at a large corporation in Philadelphia. Put simply, working at a firm exposes young professionals to more : more clients, more industries, more leadership styles, more projects, and, yes, more crazy. Get the right experience. It’s not all glamorous, but it’s all good.

Tourism 120

Tourism Television Print Industry 120

Lauri Pehar Borsh

AUGUST 9, 2014

Traditionally, marketing and public relations executives (in most industries) have been responsible for advocating and communicating the message about a company and its benefits to the public, while corporate leadership has been charged with “shaping the market” as a thought leader.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Traditionally, marketing and public relations executives (in most industries) have been responsible for advocating and communicating the message about a company and its benefits to the public, while corporate leadership has been charged with “shaping the market” as a thought leader.

Social Media 60

Social Media Media Television Radio 60

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

OCTOBER 4, 2016

For example, as the SVP of a combined sales and marketing organization in a semiconductor business, he “helped lead a corporate turnaround” and reversed “declining market share, raising over $400 million in two successful equity offerings.”. Know a PR, marketing or sales leader with compelling ideas fit for print?

Technology 103

Technology System Data Leadership 103