PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer.

Corporate 274

Corporate Leadership Advertising Advertising 274

Prohibition

OCTOBER 27, 2023

I relocated back up to Yorkshire to be closer to friends and family and, frankly, to improve my work/life balance, accepting an AM position at an agency to grow its B2B and corporate offering. Or you’re really into fashion, look at agencies who work with fashion brands. During my three years there.

Meeting 62

Meeting Agency Fashion Social Media 62

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Deirdre Breakenridge

APRIL 29, 2019

To be clear, this may not unfold in such a calculated or nefarious fashion. An analysis of the survey along with a link to SlideShare where you can view or download the complete report can be found here: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. # # #.

Survey 377

Survey Media Relations Media Ethics 377

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. What are some of the biggest challenges facing fashion brands? But, a personal proud moment for me was when I was given the task of completely branding a women’s contemporary fashion label.

Fashion 120

Fashion Apparel Pitching Consumer 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? In 2017, the upscale British fashion label Burberry destroyed over $38 million worth of its own clothing, perfume, and accessories. It has to do with building brands.

Fashion 67

Fashion Energy Chemicals Retail 67

Solo PR Pro

APRIL 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Now, I can genuinely say to new clients that I’m a holistic PR strategist who can also execute tactically.

How To 104

How To Fashion Banking Industry 104

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

PRSay

FEBRUARY 5, 2018

As PR pros, we can’t fashion a brilliant, witty CEO on paper and then send a different person with the same name out into the world to fend for themselves. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor. Research and ask questions.

Communications 148

Communications Employee Leadership Writing 148

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? First rule…keep it simple.

Financial 120

Financial Corporate B2B Film 120

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. This company makes the key cards that many corporations use to give employees office access. When you receive a reporter’s inquiry, respond as soon as possible. Even if you don’t have the answer, acknowledge the question and let them know you are working on it.

Journalism 134

Journalism Media Relations Report Media 134

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. Also set up as many informational interviews and meetings as possible! So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. For instance, comedian Leslie Jones’ posts are amusing — specifically her fashion commentary and her crush on Shaun White’s coach.

Sports 94

Sports Communications Viral Fashion 94

PRSay

APRIL 19, 2016

Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. The story included interviews, behind-the-scenes video, and cinemagraphs, or images with motion that plays in a loop. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

PRSay

FEBRUARY 27, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. For instance, comedian Leslie Jones’ posts are amusing — specifically her fashion commentary and her crush on Shaun White’s coach.

Sports 72

Sports Communications Viral Fashion 72

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) Key hyperlinks to the brand/product website.

Pitching 63

Pitching Consumer How To Meeting 63

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc. So, be prepared to pull together all of the elements they need, and in a timely fashion. Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Sword and the Script

NOVEMBER 18, 2017

When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Edge for Scholars: Creating Effective Infographics: An Interview with a Pro. 2) Design fundamentals.

Infographics 70

Infographics Data Case Study Content Marketing 70

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. Given the variety of platforms that are openly available today, anyone can be a journalist, influencer, or expert!

Tourism 120

Tourism Travel Conference Crisis 120

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Yet, they haven’t direct control over actions, impromptu answers, or spontaneous interviews that very often arise for their counterparts. In turn, they’re able to generate real results in a fraction of the time.

Big Data 81

Big Data Government Local Data 81

Maxim Behar

APRIL 17, 2024

By Simona Dimitrova, 24 hours Daily, Sofia, Bulgaria "It was my second or third meeting with King Simeon II in Madrid, with whom we became close friends after first meeting him in 1992, and since then, I have interviewed him several times before. They joined us for a late drink in the hotel bar even.

Hotels 64

Hotels Meeting Transportation Local 64

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media. These are collated and displayed on a centralised newsdesk.

Storytelling 60

Storytelling Local Community Case Study 60

Ethical Voices

AUGUST 29, 2022

Started right out of college as an old fashioned copy clerk. How are they creating and maintaining a corporate culture that follows a moral compass and makes sure those young staffers understand ethical and the difference between ethical and unethical behavior? Listen to the full interview, with bonus content, here.

Ethics 92

Ethics Groups Handbook Education 92

5W PR

NOVEMBER 23, 2021

Today, old-fashioned advertisements stick out like a sore thumb. Companies who want a large following on social media and a good engagement rate can’t rely on old-fashioned methods to accomplish their goals anymore. A brand hashtag still appears regardless of whether someone has software installed or not. Use Highlights.

Instagram 158

Instagram Publicity How To Social Media 158

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. Can you say more about how corporations and associations can realize this vision? What sounds familiar?

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. When I think about the PR space, I think the challenge is less about gender and more about operating in the fashion/lifestyle space which just seems to get consistently devalued and dismissed.

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

MAY 31, 2018

Ideally, you should have releases from everyone visible, but if that’s not practical, at least get signed releases from people you interview or feature heavily in your stream. In one recent case, clothing retailer Lord & Taylor paid fashion in?uencers Don’t use someone’s likeness in commercial content without permission.

Creativity 71

Creativity Video Interviews Blogging 71

Communications Conversations

APRIL 21, 2015

Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? Sure, Periscope is just a few weeks old, but that didn’t stop Target from using it as a live interviewing tool at its launch party. For those Target loyalists, we’ve seen this movie before. Same story–different line. Web site crashed.

Social Media 60

Social Media Product Launch Instagram Media 60