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How to make the most of video content on social media to help your business

Prohibition

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. However, it’s worth noting that the length of a video can affect the engagement rates.

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The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

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What is PR? A definition for 2015

Stuart Bruce

The definition of PR is also directly related to the future of public relations in an age where some are questioning its future and value as digital and social continue to blur traditional lines of demarcation. ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion.

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Understanding social media for B2B and corporate companies

Prohibition

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. 6 million people in the UK use Twitter.

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Marketing After Facebook for Brands [VIDEO]

Shift Communications

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02]

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The Myth Of The Social CEO

ImPRessions - Crenshaw Communications

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. And there’s actually not a lot of definitive research on the benefits of social engagement by CEOs. A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer.

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From start-up to PR powerhouse: Looking back at 15 years of Presspage

Presspage

It included photos, videos, press releases and even a chat tool for sending instant inquiries to us. But it definitely also helped to bring a cake along to a client meeting, to start a conversation and listen to what was on their minds”, says Bart, thinking back on the early days.