Communications Conversations

MARCH 26, 2019

Beyond that, I also think about how corporations see some of these different functions. That definitely makes a difference when we’re talking about setting future budgets and making the case for additional head count! I’d definitely rather be on the marketing side of the house for that very reason. .”

Corporate 87

Corporate Report Social Media Media 87

Inbound PR

APRIL 18, 2024

Not only was it very engaging, but it was full of interesting stories about Bill's humble beginnings all the way to the top of corporate success. I especially resonated with Bill's determination to go after what he wants - determined is definitely one of my key traits as well.

Corporate 71

Corporate Brand Branding 71

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. 6 million people in the UK use Twitter.

Social Media 69

Social Media Corporate B2B Company 69

Wadds Inc.

MARCH 22, 2023

A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required for the corporate affairs function to maintain this elevated status. A range of alternative terms has developed each with its own definition and scope.

Publicity 98

Publicity Corporate Employee Interviews 98

PRSay

SEPTEMBER 25, 2023

As NPR reports , corporate jargon sounds trite and rings hollow. In a recent survey by language-learning platform Preply, more than 1 in 5 people say they dislike corporate buzzwords. Business buzzwords can ease communication or confuse and alienate people.

Fashion 94

Fashion Survey Corporate LinkedIn 94

Communications Conversations

JANUARY 5, 2016

But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. I know corporate American isn’t giving up on the intranet concept yet. This one falls on us, as corporate communicators.

Corporate 60

Corporate Employee Web Tools 60

Communications Conversations

OCTOBER 29, 2019

But, it’s definitely not necessary. Instead, if you focus on creating content your customers and employees actually want to listen to, the listeners will definitely follow. Definitely (shameless plug: I can help in this area!). You simply don’t need a studio to pull this off. Would it be ideal? Absolutely.

Corporate 104

Corporate SMB Banking Employee 104

Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand. CEOs and celebrities don’t care about definitions. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. This isn’t meant to be a definitive list as the impact on different companies and organisations and sectors will be very different.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Presspage

APRIL 11, 2024

But it definitely also helped to bring a cake along to a client meeting, to start a conversation and listen to what was on their minds”, says Bart, thinking back on the early days. As a final note, he adds: "Corporate communications teams have always been our heroes at Presspage.

Enterprise 117

Enterprise Automotive Company Airlines 117

PRSay

AUGUST 1, 2023

The term “ corporate DNA ” even has its own Wikipedia page. I understand what these organizations mean: that something is so deeply ingrained in their corporate culture that it determines everything about how they operate. In addition to being the laziest of clichés, “corporate DNA” is a terrible metaphor.

Wikipedia 78

Wikipedia Corporate Leadership Consumer 78

Communications Conversations

NOVEMBER 4, 2015

In this case, the wrinkle was this: As a consultant (sorry brand folks, just talking to my agency/consultant friends here), does it make sense to engage reporters on Twitter from your personal handle, or from the client’s corporate handle? ” That definitely makes a difference. But, the downside is its a corporate account.

Twitter 60

Twitter Corporate Media Report 60

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). News is, by definition, something that defies expectations. If you don’t disclose the numbers, you risk having the news passed over by busy reporters.

Corporate 94

Corporate B2B Company Marketing 94

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. I would caution you against asking a public relations practitioner to provide a definition of what they do as you’re likely to get a variety of answers.

Publicity 98

Publicity Corporate Interviews Reputation 98

Communications Conversations

JANUARY 5, 2024

was very late to the game in discovering Colleen on LinkedIn, but LOVE her weekly e-newsletter and very curious to hear more about her journey to solo life from big corporate) The post 15 people I want to have coffee with in 2024 first appeared on Arik Hanson.

LinkedIn 68

LinkedIn Meeting Energy Policies 68

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Media relations deals with the news environment, which is by definition unpredictable. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client.

Publicity 334

Publicity How To Agency Product Launch 334

Wadds Inc.

MARCH 28, 2023

A formal definition isn’t something that industry associations, let alone practitioners, are able to agree upon. I’ve identified more than a dozen synonyms and descriptions for public relations practice through research literature over the past 120 years. Here are a few. They’re a real time window on the issue.

Publicity 52

Publicity Corporate Reputation Internal 52

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’ Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Communications Conversations

JANUARY 14, 2015

Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). Corporate communicators LIVE in meetings. In the corporate communications world, your internal clients are everything.

Corporate 60

Corporate Writing Communications Internal 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185

Trends Storytelling Corporate Leadership 185

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Managing the narrative: Investor relations officers and corporate disclosure✰.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 15, 2024

PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Implausible claims. Unintended awkwardness.

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

Asking a journalist when a certain piece will go live is a little like asking what the weather will be like next week – there may be no real, definite answer, because things change. Sometimes reporters will keep a story in queue for several months, as more urgent, timely pieces have to get out first. .

Report 310

Report Interviews Pitching Course 310

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

Communications Conversations

JUNE 23, 2020

That definitely impacts my productivity. So, I guess I would implore corporate management teams: Think about what you’re asking your PR/comms/social teams to do. And, there should definitely be a bigger conversation happening about this right now. And, that scenario I listed above is very true for a LOT of people.

Resources 174

Resources Employee Crisis Corporate 174

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands is an erudite and original book with a straight-talking style that deals clearly with definitions of the core concepts of purpose and sustainability in particular. She is now an advisor on branding and purpose, having become disillusioned with a career built on selling.

Brand 98

Brand Branding Ethics Internal 98

Communications Conversations

OCTOBER 10, 2018

You then find a job on the corporate side as a social media manager. Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. Consider the following scenario: You take a job out of college as a coordinator at a big agency. Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. The body of work was collated based on its contribution to a definition of practice and written by a well-known practitioner.

Publicity 112

Publicity Construction Corporate Study 112

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: September 15-17, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. The business itself was sucked up by the mothership and doesn’t exist as a going affair anymore. And now onward with this month’s PR tech sum.

Software 130

Software Reddit Technology B2B 130

Communications Conversations

OCTOBER 25, 2017

This whole YouTube generation thing is definitely a thing now. This shift is definitely coming–in a big way. It means thinking about how you use your corporate blog (or, starting a corporate blog). It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling.

YouTube 121

YouTube Television Banking Corporate 121

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. This way they will be able to make a more strategic decision regarding their future.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages).

Government 69

Government Measurement Groups Corporate 69

PRSay

FEBRUARY 23, 2022

And as the definition of communications broadens to include paid and owned as well as earned and shared media, PR teams are now responsible for monitoring their website traffic. He’s encouraged by the number of data scientists now working at PR agencies and on corporate communications teams. This is a big departure.

LinkedIn 114

LinkedIn Strategy Measurement Analytics 114

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. The recent Target breach and CEO termination further shows that Boards of Directors are aware of how a security gap can lead to wide and negative corporate impact.

eBook 111

eBook Communications Crisis Communications Insurance 111

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170