Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

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Film Content Marketing Case Study Marketing 60

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Save $100 with coupon code PRSA22.

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Case Study Training Writing Storytelling 180

PR 20/20

SEPTEMBER 21, 2015

It’s hard to believe that Content Marketing World has come and gone for another year. But, as always, there was a ton of information packed into my two days (I didn’t attend any workshops). Following up from #CMWorld , below are what I found to be the most interesting keys to success in the future of content marketing.

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Content Marketing Marketing Industry Strategy 40

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

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Content Marketing Company System Marketing 40

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Image: Do-Hyun Kim via Flickr, CC 2.0.

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Content Marketing Marketing Energy Media Training 40

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

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Leadership Content Marketing Healthcare Google 126

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient.

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Content Marketing Education Retail Government 120

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

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Storytelling B2B Content Marketing Data 63

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

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Marketing Resources Content Marketing Leadership 251

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. I recently refreshed my skills and point of view at a workshop sponsored by Engage , and the session offered food for thought. It’s not about you.

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Brand Branding Storytelling Video 173

Karen Freberg

JUNE 6, 2022

conference call for a workshop I am doing in a few weeks, updates to committees, projects, etc). NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Industry has changed across the board.

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Conference Construction Travel Meeting 72

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. .

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Strategy Pitching Film Advertising 101

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. Piloting AI ™ Workshops.

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Agency Enterprise Technology Analytics 84

PR 20/20

JANUARY 31, 2019

MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence.

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Conference Case Study Marketing Analytics 77

Polaris

NOVEMBER 20, 2014

Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing' MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. The Exploratorium in San Francisco displayed his arcade.

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Storytelling Reddit Video Creativity 199

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. 10 PR conferences you can’t miss in 2021. Conference Date : TBD.

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Conference Content Marketing Community Education 58

Burrelles Fresh Ideas

DECEMBER 12, 2023

via GIPHY ‘Twas the night before Christmas, and all through the North Pole, not a creature was stirring—except for Santa Claus, who was pacing nervously in his cozy workshop.

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Social Media Trends Crisis Crisis Management 79

PR 20/20

OCTOBER 30, 2018

MAICON is designed to help marketing leaders truly understand AI, educate their teams, garner executive support, pilot priority AI uses cases, and develop a near-term strategy for successfully scaling AI. Through workshops, keynotes, and breakout sessions, MAICON will take you beyond the industry jargon to learn what’s possible.

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Conference Marketing Case Study Hotels 45

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

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Conference Content Marketing Marketing Education 210

Solo PR Pro

MARCH 13, 2018

Content Marketing. If you don’t want to go the major speaking route you can always develop small workshops for your target audience. Solo PR Pro, Jennifer Donovan created a series of social media workshops for her target audience. Use your workshops to get in front of your audience.

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Leadership Case Study Video YouTube 62

PR 20/20

NOVEMBER 20, 2018

We define a Marketing Growth Hackathon as an interactive event in which marketers, executives and/or entrepreneurs come together to solve business growth challenges. Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day.

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Strategy Marketing Internal International 62

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

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Conference Marketing Analytics Case Study 59

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Only 30 percent of B2B companies say their content marketing is effective. All it takes is a plan. Here are four takeaways from her #PRSAICON session: 1. Plan to Succeed.

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Nonprofit Marketing B2B Crisis 120

PR 20/20

FEBRUARY 3, 2020

And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI has the potential to augment human writers, taking some of the load off so they can focus on content creation. Maximize content marketing ROI. AI can help.

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Blogging How To Engineering Tools 73

Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” She says, “I'm most proud of the work I did with a client in the area of DE&I.

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Banking Film Transportation Financial 96

Contently - Strategy

JULY 21, 2021

I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. It’s honestly embarrassing how excited I am to speak in person at Content Marketing World again in the fall.)

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How To Creativity Storytelling Writing 137

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

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Conference Marketing Case Study Content Marketing 97

PR 20/20

DECEMBER 13, 2018

We know that most marketers are just at the beginning stages of understanding AI and the impact it will have on their brands and careers. advertising, analytics, content marketing, email marketing, SEO, social media marketing) and use cases.

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Conference Marketing Groups SEO 56

Presspage

APRIL 15, 2019

You’ve participated in a company workshop about it, and have read some tips online, but you’re still not fully comfortable with it. Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings. You’ve heard of SEO. SEO and owned media.

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SEO Engineering eBook Google 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

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Content Marketing Conference Video Analytics 52

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

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Conference Marketing Analytics Case Study 40

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 82

Marketing How To B2B Exercises 82

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

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Marketing Television Handbook Web 239

Waxing UnLyrical

SEPTEMBER 21, 2015

I’m excited – this is my first time keynoting at #PRAXIS2015 , as well as teaching multiple workshops around India and the UK. ” I cover the most frequently asked questions in my social PR strategy workshops in this WUL goodie. Is Your Content Marketing Strategy Painful for Prospects?

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Travel Content Marketing Corporate Writing 40

PR 20/20

FEBRUARY 19, 2019

Here are a few examples: Machine Learning for Marketers Made Simple with MonkeyLearn. Streamline the Content Marketing Process with Machine Learning. Learn More About How AI Can Give Your Marketing Strategy a Competitive Advantage. How Marketo Uses Machine Learning for Personalization and Prediction.

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Marketing Data System Conference 47

Waxing UnLyrical

NOVEMBER 4, 2015

A few years ago, I sat in on a workshop by Paul M. Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto. Pretty pictures. Please share in the comments below.

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Mobile Film Media Training Video 40

Critical Mention

DECEMBER 2, 2018

Ultimately, supplying educational content on a consistent basis encourages prospects to engage with your brand in an organic way and helps build trust before you make an “ask,” increasing the likelihood that you’ll turn prospects into customers. Event marketing. Hosting an event is a great way to acquire new customers.

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Small Business Strategy Marketing Instagram 72