Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

PR 20/20

MAY 19, 2015

Kind of like "You got chocolate in my peanut butter" and "You got peanut butter in my chocolate" (that’s from a Reese’s Peanut Butter Cup commercial for those that don’t know that reference). For me, take a little bit of rock music and combine it with content marketing, and you've not only got my attention, you've got me screaming for more.

Content Marketing 40

Content Marketing Marketing How To LinkedIn 40

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. Paid media is advertising.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Sword and the Script

MARCH 26, 2024

Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” The business model in B2B tech means sales owns the customer relationship – and they aren’t always so willing to spend a reference-call-chip on thought leadership.

Leadership 127

Leadership B2B Study Survey 127

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” Desikachar.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization.

Analytics 78

Analytics Content Marketing SEO Data 78

The Hoyt Organization

MARCH 8, 2024

How To Tell A Powerful Brand Story A powerful story transcends mere descriptions of services or products. It includes the company’s why, how, and its impact on consumers and the world. That’s why it’s crucial to do market research using surveys or social media listening to know your audience.

Storytelling 96

Storytelling Brand Branding Consumer 96

Remote PR Jobs

SEPTEMBER 25, 2023

Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. To help you effectively execute on all three, we'll walk you through the nuances of each below, as well as some suggestions on how to leverage them for your company.

Media 100

Media Pinterest LinkedIn Case Study 100

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

How To 90

How To Journalism Radio Newspapers 90

wiredPRworks

NOVEMBER 23, 2021

Always, always, always connect with a thank you to someone who mentions or refers your business. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. The post How to Be Grateful Year-Round for Business? Use Google Alerts to track where your name shows up.

How To 52

How To LinkedIn Local Social Media 52

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 70

Strategy How To Resources Blogging 70

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. A professional will know how to build rapport and ask questions that elicit responses worth writing. Then your heart sinks. Talk to Us!

B2B 60

B2B Blogging How To Media 60

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. In PR, paid media is social media advertising, sponsored content, and email marketing. Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

FEBRUARY 14, 2023

Navigational intent: This refers to users who want to reach a specific website. If you want to rank high for this type of search, ensure your content is exactly what your audience is looking for. And in the same report, 95 percent of Fortune 500 companies cited poor content data quality as having a negative impact on their business.

Google 123

Google Engineering SEO Writing 123

Contently - Strategy

APRIL 3, 2019

The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program.

Enterprise 71

Enterprise Content Marketing B2C Data 71

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Get your team trained on these social media guidelines and how to use social posts appropriately. Content Marketing Mastering Social Media' source: Wall Street Journal). PR TAKEAWAY.

Guidelines 168

Guidelines Training Employee Social Media 168

Buzzstream

JANUARY 25, 2021

In short, link building refers to the process of acquiring links from other websites to your own. Focusing specifically on link building as a part of digital marketing, we asked those business owners who were employing some type of link building what specific strategies they used. .

Small Business 127

Small Business SEO Survey Study 127

Prohibition

FEBRUARY 24, 2023

When people refer to ‘evergreen content’, what they mean is content that is non-time specific and continually stays relevant for readers over a long period of time. Essentially it is content that will be just as relevant next year as it is today.

Engineering 62

Engineering B2C Case Study Meeting 62

PR 20/20

JUNE 1, 2018

When you’ve fulfilled the action it requires—like a response or other engagement—and are ready to remove it from your inbox, but want to save it as a reference. This can be useful for both positive and negative interactions if your team ever needs to reference them again in the future without cluttering your inbox.

Social Media 40

Social Media Tools How To Media 40

Cision

MAY 1, 2015

Add that all up, and you see that video is an important part of any content marketing strategy. Want to learn how to use video for PR? Want to learn how to use video for PR? Here are a few takeaways on how to develop your content video strategy: 1. Check out the on-demand replay of their webinar now!

Video 120

Video Film Content Marketing Strategy 120

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Next, it’s best to keep new and existing customers informed with your organization’s latest updates and industry trends through email marketing. Produce Content Marketing. Apply Backlinks.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. Ahrefs provides helpful date stamps for large algorithm updates so you can easily cross-reference to see when a site might have been hit by an algorithm update, which is a bad sign. There is a right way and a wrong way to do it, however. All in all, give the site the “eye test”.

Analysis 90

Analysis SEO Guidelines Google 90

Contently - Strategy

MARCH 30, 2022

They’re a quick reference sales enablement tool that reps can use when talking or preparing to talk to prospective customers. They help sales understand how their company positions itself, and how it compares to the market in critical areas buyers care about, such as performance, value, and price.

Data 98

Data Comparison Case Study Marketing 98

Rock the Status Quo

SEPTEMBER 16, 2014

They wanted transformation from a mostly link building shop into a content marketing agency. Because they were honest, realizing that the only path to real success is building on their strengths, rather than bowing down to what they interpreted as market demand, they have an excellent shot at true excellence.

Agency 164

Agency SEO Training Analysis 164

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. People are searching for answers to their questions.

Writing 217

Writing Content Marketing Blogging Meeting 217

Marketwired

DECEMBER 21, 2015

When it comes to PR resources online, you can throw a rock and hit a PR blog offering tips and advice on how to do the job effectively. Fifty years later the newspaper industry adopted the word to refer to “a unit of writing that can be used over and over without change.” Here’s how to do it right. We all make mistakes.

Writing 100

Writing Blogging Newspapers Travel 100

Sword and the Script

MAY 1, 2018

This is what I mean when I suggest you can’t run content marketing like a campaign, but you can run a campaign inside a content marketing program. ” 4) Vendors aren’t asking for customers references enough. Yet in B2B, I’ve always found customer references are more complicated than merely asking.

B2B 62

B2B Marketing Survey Study 62

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. How To Reach Gen Z Through Your PR Efforts From the consumer traits above, it is evident that despite their similarity to millennials, Gen Z has many unique characteristics.

Consumer 90

Consumer Social Media Education Advertising 90

Cision

APRIL 6, 2016

If you can do that effectively, it’s much easier for you to pivot quickly and engage in the channels that actually matter to your audience and with the content that can break through the clutter. How can they overcome it? Do you know how to mitigate a crisis in real time? Learn top tactics with Cision’s free white paper!

Employee 120

Employee Storytelling Content Marketing Leadership 120

Polaris

MAY 14, 2015

I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. Then, I had to learn how to write more actively. The present tense rule on how to use “lie” versus “lay” is easy. 3: Fewer versus Less.

Writing 100

Writing eBook Course Measurement 100

Landis PR

FEBRUARY 28, 2022

You should also include your company’s press releases, press coverage, additional references and YOUR MEDIA CONTACT information. Save the Redwoods League (an LCI client) has an excellent newsroom for you to reference. . HubSpot: How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide . Read More Here: .

Web 59

Web SEO Case Study Writing 59

Prohibition

JULY 16, 2019

Since almost all brands are now doing using video in their content marketing strategies , it’s important that content is unique and stands out and that goes for luxury brands too. Believe In Dreams’ – Tiffany & Co video Campaign.

Video 63

Video Fashion Content Marketing Product Launch 63

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. They also know how to avoid overwhelming (or underwhelming) busy journalists. Wait, what is earned media? Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

Prohibition

MAY 13, 2022

Although it can vary depending on requirements, PR professionals define media coverage as content produced by journalists and writers in media outlets that refer to your brand, product or service. How to secure media coverage through outreach. Build better relationships with content marketing.

Print 112

Print Trends Agency Brand 112