5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. People are searching for answers to their questions. Ask for Samples.

Writing 217

Writing Content Marketing Blogging Meeting 217

Rock the Status Quo

SEPTEMBER 16, 2014

They wanted transformation from a mostly link building shop into a content marketing agency. Because they were honest, realizing that the only path to real success is building on their strengths, rather than bowing down to what they interpreted as market demand, they have an excellent shot at true excellence.

Agency 164

Agency SEO Training Analysis 164

Sword and the Script

MAY 1, 2018

Too much of what marketing does is focused on the short-term – stunts, tricks, and discounts – to influence the numbers at the expense of the long term. In an unrelated, but entirely relevant interview with John Wall for the Marketing Over Coffee podcast, Rand Fishkin describes a better approach to marketing as a flywheel.

B2B 62

B2B Marketing Survey Study 62

Cision

APRIL 6, 2016

Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. How can they overcome it? Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. That’s usually true, but it doesn’t provide a long view or historical reference. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

Buzzstream

MAY 2, 2024

How to Find Journalists Interested in Your Story There are at least six main ways to find journalists. However, for illustrative purposes, I’ll still show how to confirm. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound.

Digital PR 62

Digital PR Report How To Pitching 62

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. Reference it in an email or bring it on up your next call. Turns out, a crisis situation had unfolded and they wanted to talk about how to respond to the media inquiry.

Skype 77

Skype Transportation eBook Twitter 77

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. How would you characterize the difference in roles? Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents.

Agency 60

Agency Corporate Interviews eBook 60

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Whatever the reason you’re being talked about, it’s a good thing. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

MaccaPR

DECEMBER 1, 2015

During a recent presentation from The BrandLab to our Maccabee staff we learned how The BrandLab now serves 600 minority students in 30 classrooms across the Twin Cities, introducing them to careers in advertising and PR they did not know existed. That would never happen in my house,’ one woman said. ‘I I would never let my kids do that.”

Marketing 48

Marketing Advertising Advertising Agency 48

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 112

Strategy How To Content Marketing Analysis 112

Buzzstream

APRIL 10, 2019

Although it has been updated heavily it’s incredible how much of the original information still rings true. Many content marketers view “promotion” as a phase that begins once content goes live. Segmenting your communications is the best way to increase the response to your content promotion campaigns.

How To 125

How To Data Community Groups 125

The Proactive Report

JULY 31, 2017

Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. So how do you reach them as they progress along this journey? It’s content that usually reaches them at Step One – Awareness. What kind of content? expert interviews. You should publish.

Engineering 188

Engineering Interviews Infographics Social Media 188

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Whatever the reason you’re being talked about, it’s a good thing. Amplify Media Mentions.

Strategy 75

Strategy Media How To Infographics 75

Journalistics

JULY 3, 2013

While I could write an entire post on how to use editorial calendars to increase your PR opportunities (I probably will do a follow-up post on that topic if there’s interest), the focus of this post is how to create your own editorial calendar for your owned media and social channels. Make It Easy On Your Team. What do you think?

How To 52

How To Pinterest Resources Writing 52

PR 20/20

FEBRUARY 6, 2020

Based on the title of this post, you know how: Podcasts. If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. That was a good discussion.

Marketing 60

Marketing Ethics Interviews Google 60

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. If you are completely focused on using content marketing alone to build trust, you are missing a significant component: branding.

Agency 100

Agency Survey Customer Service Engineering 100

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Management team interviews. Marketing analytics reports (automation software dashboards, social, SEO, website). Host a Marketing Growth Hackathon. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Source: BuzzBin ).

How To 48

How To Agency Writing Interviews 48

Sword and the Script

MAY 5, 2016

This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. We are practicing what we preach because this content marketing trend is not a fad. In fact, I think PR is the best kept secret in content marketing.

Blogging 60

Blogging Content Marketing B2B Social Media 60

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? Check out the round up below to learn what the PR 20/20 relies on as the industry’s best marketing resources.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. How B2B Marketing Can Get More out of Trade Shows.

Media 97

Media B2B Groups Conference 97

Sword and the Script

FEBRUARY 21, 2017

We quickly became close colleagues and I found him to be one of the most knowledgeable people I know on sales and marketing alignment – and how to bridge the gaps between marketing automation and CRM. Ted covers a lot of ground in this interview for the Off Script series, but his answers are incredibly insight.

Marketing 64

Marketing System Data Tools 64

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. But only 7% of marketers say they do “great” webinars.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

NOVEMBER 16, 2016

A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. In his interview with the Nieman Foundation at Harvard , he said that the human brain was built to process visual cues in nature, and that text was an artifact invented by man.

Blogging 40

Blogging Strategy Social Media Content Marketing 40

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work?

Examples 52

Examples eBook Infographics Analytics 52

Frederik Vincx

DECEMBER 11, 2015

Raf recently also got interviewed about this in the Wag The Dog Podcast. Visualize the waste on your Post-its to make it easy to refer back to the key issues. You will be surprised at how much waste your company creates. At Amazon they refer to small teams as “two-pizza teams”. Here is how to get started.

How To 60

How To Software System Employee 60

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

ReimaginePR

SEPTEMBER 5, 2016

They don’t want to refer to a dictionary. Interviews. The post How to Use Your Blog to Connect with Your Audience appeared first on ReimaginePr.com. But they don’t want a lecture. They don’t want to think too hard. They just want you to speak in a language that’s easy to digest. Contests and Giveaways. Infographics.

Blogging 120

Blogging How To Infographics Writing 120