Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. balance scales.”

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Sword and the Script

MARCH 26, 2024

Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” The takeaway here is that prospects respond better to brands that set out to inform rather than sell. So, marketing winds up writing content without talking to a customer !

Leadership 131

Leadership B2B Study Survey 131

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. Paid media is advertising.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions.

Reputation 62

Reputation Brand Branding SEO 62

Remote PR Jobs

SEPTEMBER 25, 2023

Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. To help you effectively execute on all three, we'll walk you through the nuances of each below, as well as some suggestions on how to leverage them for your company.

Media 100

Media Pinterest LinkedIn Case Study 100

wiredPRworks

NOVEMBER 23, 2021

Always, always, always connect with a thank you to someone who mentions or refers your business. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. The post How to Be Grateful Year-Round for Business?

How To 52

How To LinkedIn Local Social Media 52

ReimaginePR

SEPTEMBER 19, 2016

The market is crowded and noisy. A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. Your brand voice is not the message. Instead, your brand voice is the way you present the message.

Brand 120

Brand Branding Exercises Social Media 120

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

How To 90

How To Journalism Radio Newspapers 90

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. The possibilities for online brand building seem almost endless.

Digital PR 76

Digital PR Print Construction Television 76

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

FEBRUARY 14, 2023

Navigational intent: This refers to users who want to reach a specific website. If you want to rank high for this type of search, ensure your content is exactly what your audience is looking for. Because independent reviews can come up, it can be very hard—if not impossible—to rank for some commercial keywords relevant to your brand.

Google 144

Google Engineering SEO Writing 144

Contently - Strategy

APRIL 3, 2019

The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program.

Enterprise 91

Enterprise Content Marketing B2C Data 91

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They shop around for the best deals and are less attached to specific brands.

Consumer 90

Consumer Social Media Education Advertising 90

Prohibition

FEBRUARY 24, 2023

When people refer to ‘evergreen content’, what they mean is content that is non-time specific and continually stays relevant for readers over a long period of time. Essentially it is content that will be just as relevant next year as it is today.

Engineering 62

Engineering B2C Case Study Meeting 62

Buzzstream

JANUARY 25, 2021

In short, link building refers to the process of acquiring links from other websites to your own. Many premier marketing firms would consider a total lack of social media to be “not an option.” On-site content creation was the number one way small businesses built links. of owners did all of the content marketing themselves. .

Small Business 127

Small Business SEO Survey Study 127

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another.

B2B 60

B2B Blogging How To Media 60

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 99

Media Nonprofit Pitching Analytics 99

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. Content, in general, is a siren song that attracts people to you.

Writing 217

Writing Content Marketing Blogging Meeting 217

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. What are the objectives?

Video 120

Video Film Content Marketing Strategy 120

Contently - Strategy

MARCH 30, 2022

They’re a quick reference sales enablement tool that reps can use when talking or preparing to talk to prospective customers. They help sales understand how their company positions itself, and how it compares to the market in critical areas buyers care about, such as performance, value, and price.

Data 137

Data Comparison Case Study Marketing 137

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What do you think is the biggest challenge facing brands today?

Employee 120

Employee Storytelling Content Marketing Leadership 120

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Get your team trained on these social media guidelines and how to use social posts appropriately. Content Marketing Mastering Social Media' Read the FTC Guidelines.

Guidelines 168

Guidelines Training Employee Social Media 168

PR 20/20

JUNE 1, 2018

That’s a lot of potential followers, clicks, likes and engagements waiting to happen with your brand on social. Creating relevant, engaging social media content for all of your brand’s channels is only half the battle. There are hundreds—maybe thousands—of users out there talking about your brand. HubSpot contact lists.

Social Media 40

Social Media Tools How To Media 40

Marketwired

DECEMBER 21, 2015

When it comes to PR resources online, you can throw a rock and hit a PR blog offering tips and advice on how to do the job effectively. Fifty years later the newspaper industry adopted the word to refer to “a unit of writing that can be used over and over without change.” Here’s how to do it right. We all make mistakes.

Writing 100

Writing Blogging Newspapers Travel 100

Rock the Status Quo

SEPTEMBER 16, 2014

They wanted transformation from a mostly link building shop into a content marketing agency. Because they were honest, realizing that the only path to real success is building on their strengths, rather than bowing down to what they interpreted as market demand, they have an excellent shot at true excellence.

Agency 164

Agency SEO Training Analysis 164

Burrelles Fresh Ideas

MAY 14, 2024

Conclusion Social media accessibility refers to making social media platforms and content accessible and inclusive for people with different forms of disability. Keeping up with the latest social media dialogue about your brand or business is crucial in PR. CLICK HERE TO FIND OUT HOW BURRELLES CAN HELP!

Social Media 73

Social Media Media Video SEO 73

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. The ‘Clans’ part of the campaign title refers to members of the Versace family from customers to models, stylists, photographers, artists and designers.

Video 63

Video Fashion Content Marketing Product Launch 63

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Next, it’s best to keep new and existing customers informed with your organization’s latest updates and industry trends through email marketing. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

The Resolution Blog

OCTOBER 4, 2019

In our chat with Jerrid, he briefly covered his brand, Pressboard , and how they’re bridging the gap between the two different sides. It’s essentially an ad technology that allows brands to promote their earned media by paying for it. If you add some paid activity to your PR campaigns, you can really maximise the output.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. Ahrefs provides helpful date stamps for large algorithm updates so you can easily cross-reference to see when a site might have been hit by an algorithm update, which is a bad sign. There is a right way and a wrong way to do it, however. All in all, give the site the “eye test”.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

MAY 1, 2018

What it does say, is the brands they see using that tactic, are filling it with dubious information, and so they’ve learned not to trust it. This is what I mean when I suggest you can’t run content marketing like a campaign, but you can run a campaign inside a content marketing program. Analyst references.

B2B 62

B2B Marketing Survey Study 62

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. How can we answer that call when a sense of humanity is needed, now more than ever? Want your brand to be “more human”? Is there one? So we started talking.

Crisis 92

Crisis Marketing Healthcare Resources 92

wiredPRworks

JUNE 5, 2018

In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts. What's your biggest question about how to infuse your digital marketing and PR with storytelling? Digital Marketers Sound Off Highlights. Digital Marketers Sound Off Highlights. Tools leading digital marketers recommend.

Marketing 45

Marketing Insurance Insurance B2C 45