Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

PRSay

SEPTEMBER 21, 2018

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. As long as they can reach people.

How To 153

How To Media Nonprofit Newspapers 153

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. That’s usually true, but it doesn’t provide a long view or historical reference. Marketing: Investment, Cost or Profit Center?

Measurement 60

Measurement Marketing Web System 60

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. In PR, paid media is social media advertising, sponsored content, and email marketing. Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). They also know how to avoid overwhelming (or underwhelming) busy journalists.

Media 99

Media Nonprofit Pitching Analytics 99

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. ” Scott Kaminski | Häfele America Co.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

The Resolution Blog

OCTOBER 4, 2019

We recently spoke with Jerrid Grimm , co-founder of Pressboard , a company that brings paid and editorial PR together, about how the lines between PR and paid activity are blurring. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. Transcripts are the textual content of recorded material. Transcripts are ideal to use for making content more accessible. There are two types of captions: open and closed. Open captions can’t be turned off, while closed captions are easy for users to turn on and off.

Social Media 73

Social Media Media Video SEO 73

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites.

Analysis 91

Analysis SEO Guidelines Google 91

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62

Polaris

MAY 14, 2015

I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. Then, I had to learn how to write more actively. The present tense rule on how to use “lie” versus “lay” is easy. 3: Fewer versus Less.

Writing 100

Writing Course eBook Measurement 100

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. How to Build Rapport and Pitch Media Using Twitter.

Twitter 74

Twitter Pitching Facebook Data 74

wiredPRworks

JUNE 5, 2018

In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts. What's your biggest question about how to infuse your digital marketing and PR with storytelling? Digital Marketers Sound Off Highlights. Tools leading digital marketers recommend. Tips to improve digital marketing.

Marketing 45

Marketing Insurance Insurance B2C 45

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Creating content around these growing trends makes your pitch much more valuable. Pricing: Free How to Choose a Link Building Tool?

Tools 71

Tools SEO Analysis Google 71

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Creating content around these growing trends makes your pitch much more valuable. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Creating content around these growing trends makes your pitch much more valuable. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

OCTOBER 15, 2019

>>> Related: 5 Proven Ways PR can Develop Client Media References in B2B Organizations. Businesses work so hard to earn coverage; it always amazes me how short-lived the victory lap is when they finally get some. Selling people on the idea requires a few prerequisites: You have to know how to use the platform.

B2B 79

B2B Facebook Advertising Advertising 79

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work?

Examples 52

Examples eBook Infographics Analytics 52

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. How do you build a decent Klout score? It measures and indicates activity, not influence. Look at your Klout score.

Agency 100

Agency Survey Customer Service Engineering 100

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty.

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

NOVEMBER 29, 2022

Host a Marketing Growth Hackathon. Watch our free on-demand webinar, " How to Hold a Marketing Growth Hackathon ," to learn more. Keep track of milestone dates in a central marketing calendar for easy reference when building strategies. For example: Content marketing editorial calendar.

Marketing 52

Marketing Analytics eBook System 52

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). This section looks at how you can locate problems in your workflow.

How To 60

How To Software System Employee 60

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Here’s how to use the feature: Head to the ‘Research List’ section on the top bar.

Digital PR 161

Digital PR Tools Pitching Film 161

ReimaginePR

AUGUST 29, 2016

On Facebook, the best way to show people how to further engage with your brand is by using the call to action button. Earlier, we discussed how to create a cover image that quickly conveys your brand message. Produce share-worthy content. Everyone wants to produce viral content that gets shared all over the web.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

FEBRUARY 21, 2017

We quickly became close colleagues and I found him to be one of the most knowledgeable people I know on sales and marketing alignment – and how to bridge the gaps between marketing automation and CRM. Data is the lynchpin of marketing success. Marketing technology doesn’t exist without data.

Marketing 65

Marketing System Data Tools 65

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Waxing UnLyrical

OCTOBER 17, 2019

In this guide, we’ll be showing you step-by-step how to get to the data we’re talking about. For those who haven’t worked in Google Analytics very much, or aren’t familiar with it, Google Analytics is a free website analytics tool that tells you how many people visited your site, where they came from, and what they did.

Measurement 69

Measurement Analytics Google Advertising 69