Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy. What Are Topic Pillars?

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. Paid media is advertising.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. You can drill down to story-level data for topics, formats, traffic sources, and more.

Analytics 119

Analytics Content Marketing SEO Data 119

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 131

Leadership B2B Study Survey 131

PR 20/20

MAY 19, 2015

Kind of like "You got chocolate in my peanut butter" and "You got peanut butter in my chocolate" (that’s from a Reese’s Peanut Butter Cup commercial for those that don’t know that reference). For me, take a little bit of rock music and combine it with content marketing, and you've not only got my attention, you've got me screaming for more.

Content Marketing 40

Content Marketing Marketing How To LinkedIn 40

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition? How To Tell A Powerful Brand Story A powerful story transcends mere descriptions of services or products.

Storytelling 96

Storytelling Brand Branding Consumer 96

Cision

NOVEMBER 7, 2016

Especially as you’re adding more structure to your posts, this is a valuable tool to be able to walk back unwanted changes and to figure out why an element within your content isn’t doing what you want it to do. If you need an HTML quick reference, I use the W3Schools site (and if I can use this site, anyone can).

How To 308

How To Tools SEO System 308

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth.

Media 100

Media Pinterest LinkedIn Case Study 100

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? PR generates influence. PR is more measurable than ever. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Priscilla is the marketing coordinator for Critical Mention. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

wiredPRworks

NOVEMBER 23, 2021

Always, always, always connect with a thank you to someone who mentions or refers your business. About Barbara Rozgonyi : Marketing Expert Speaker, Sales Trainer, Business Development Consultant, and Executive Leadership Coach. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks.

How To 52

How To LinkedIn Local Social Media 52

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation.

B2B 62

B2B Marketing Survey Study 62

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. How can we answer that call when a sense of humanity is needed, now more than ever? Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Journalistics

FEBRUARY 2, 2016

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog.

Strategy 70

Strategy How To Resources Blogging 70

Contently - Strategy

FEBRUARY 14, 2023

Navigational intent: This refers to users who want to reach a specific website. If you want to rank high for this type of search, ensure your content is exactly what your audience is looking for. And in the same report, 95 percent of Fortune 500 companies cited poor content data quality as having a negative impact on their business.

Google 144

Google Engineering SEO Writing 144

wiredPRworks

JUNE 5, 2018

Today I'm excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts.

Marketing 45

Marketing Insurance Insurance B2C 45

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Contently - Strategy

APRIL 3, 2019

The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program.

Enterprise 91

Enterprise Content Marketing B2C Data 91

Contently - Strategy

MARCH 30, 2022

And one way to produce more relevant and powerful battlecards is by repurposing marketing content. The marketing team has already done the heavy lifting to create the content and is well-versed in the sales funnel, so their work can be a good starting point for battlecards. What are battlecards?

Data 137

Data Comparison Case Study Marketing 137

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Burrelles Fresh Ideas

MAY 14, 2024

In other words, the more accessible your content is, the more people will engage with it. Overall, social media accessibility allows businesses to tap into new markets, increase their customer base and boost sales. This study shows that more and more marketers and business owners focus on accessibility as a means to grow businesses.

Social Media 73

Social Media Media Video SEO 73

Sword and the Script

OCTOBER 25, 2016

How did you hear about us? The answer to that simple question can provide tremendous insight as to what marketing investments , strategies and tactics are yielding results. The registration form for gated content , such as quite papers or webinars , are great examples. Marketing: Investment, Cost or Profit Center?

Measurement 60

Measurement Marketing Web System 60

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience.

Consumer 90

Consumer Social Media Education Advertising 90

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. The conversation is focused on their market knowledge and expertise, rather than your product. If not, give our services a try. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Buzzstream

JANUARY 25, 2021

In short, link building refers to the process of acquiring links from other websites to your own. Most Common Marketing Strategies in Small Businesses. Our study begins with a look into the most common marketing strategies overall – not just those directly related to link building. Link Building Methods Among Small Businesses.

Small Business 127

Small Business SEO Survey Study 127

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. ” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media.

Guidelines 168

Guidelines Training Employee Social Media 168

Prohibition

FEBRUARY 24, 2023

When people refer to ‘evergreen content’, what they mean is content that is non-time specific and continually stays relevant for readers over a long period of time. Essentially it is content that will be just as relevant next year as it is today. Why is Evergreen content important?

Engineering 62

Engineering B2C Case Study Meeting 62

Cision

MAY 1, 2015

Add that all up, and you see that video is an important part of any content marketing strategy. Want to learn how to use video for PR? Want to learn how to use video for PR? Here are a few takeaways on how to develop your content video strategy: 1. How will it work across social media channels?

Video 120

Video Film Content Marketing Strategy 120

Beyond PR

APRIL 19, 2018

To combat this problem, communications pros are turning towards influencer marketing to amplify their message. Unfortunately, influencer marketing isn’t a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?

Video 63

Video Marketing Creativity Consumer 63

Cision

APRIL 6, 2016

Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What’s the biggest lesson about marketing you’ve learned throughout your career? How can they overcome it? Do you know how to mitigate a crisis in real time? Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. People are searching for answers to their questions.

Writing 217

Writing Content Marketing Blogging Meeting 217

Buzzstream

JANUARY 22, 2024

There is some overlap between the sites and categories.

Analysis 91

Analysis SEO Guidelines Google 91

Rock the Status Quo

SEPTEMBER 16, 2014

They wanted transformation from a mostly link building shop into a content marketing agency. Because they were honest, realizing that the only path to real success is building on their strengths, rather than bowing down to what they interpreted as market demand, they have an excellent shot at true excellence.

Agency 164

Agency SEO Training Analysis 164

Marketwired

DECEMBER 21, 2015

When it comes to PR resources online, you can throw a rock and hit a PR blog offering tips and advice on how to do the job effectively. Fifty years later the newspaper industry adopted the word to refer to “a unit of writing that can be used over and over without change.” Here’s how to do it right. We all make mistakes.

Writing 100

Writing Blogging Newspapers Travel 100