Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. So, given the results which one is better – PR or content marketing ? Recommended reading: Why Content Marketing and Public Relations Need Each Other. Advertising is a distant third. What is PR?

Study 61

Study Survey B2B Advertising 61

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Monetize through Facebook Ad.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. Who do you see advertising on those pages? That sort of thing has happened all over legal.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

DECEMBER 14, 2016

Source: Nielsen Global Trust in Advertising Survey. The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. You can track customers right from your advertising efforts to where they make the purchase. Outcomes as we discussed, are clearly measurable.

Employee 40

Employee Measurement Social Media Product Launch 40