Sword and the Script

JANUARY 21, 2017

Some of the monitoring tools designed around social media, provide storage for just a few months of data. However, PR, content marketing and social media marketing are long games – and you need data over time to make compelling decisions, crisis-related or otherwise. Give our services a try.

Social Media 60

Social Media Crisis Marketing Media 60

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that!

How To 62

How To Analysis Comparison B2C 62

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? With digital analytics it’s possible to know exactly how effective your content is.

Measurement 154

Measurement How To Guidelines Analytics 154

Prohibition

JANUARY 28, 2020

It’s not of particular surprise when something not interesting, non-engaging or lacking in originality isn’t picked up by every national journalist, so to avoid this happening you must ensure that your PR campaign provides quality content. Establish a holistic approach for your PR campaign.

B2C 62

B2C How To B2B Product Launch 62

Prohibition

APRIL 9, 2021

We are looking for someone with significant (over 4 years) experience within PR or Communications at a senior level who can work as a key leader in the organisation. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019.

B2C 100

B2C B2B Agency Training 100

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Rock the Status Quo

OCTOBER 27, 2014

Once it is live, share their article on the LinkedIn company page and other social media assets, as relevant. And it’s a GREAT example of today’s digital PR! One last thing to keep in mind is that LinkedIn is an earned media platform. Digital PR' I <3 it.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Landis PR

DECEMBER 18, 2023

Think about how you can make the most of a PR win. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign.

Conference 59

Conference Consumer Social Media Google 59

Marketwired

JANUARY 26, 2016

When the response came, it was instructions on how to save an image—not helpful. As we become more digitally sophisticated, our evolution is creating something interesting. We have a powerful ability to wrap our arms around trust signals: what they are, how they impact change and reputation, and how to influence them.

Brand 100

Brand Branding Customer Service Reputation 100

Rock the Status Quo

SEPTEMBER 16, 2014

I believe it’s also true that companies LOOKING for a new agency often assume a “digital agency” can handle everything digital and aren’t investing enough time in hiring the right fit. They wanted transformation from a mostly link building shop into a content marketing agency. Here’s Why.

Agency 164

Agency SEO Training Analysis 164

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Creating Content. Write content in response. More Content is not Always Better.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ZudePR

JANUARY 26, 2016

A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. Conclusion.

How To 65

How To Meeting Creativity Agency 65

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. Will ad-blocking bring more competition to PR? How to share your best coverage on LinkedIn. PR coverage to sales in 6 steps.

eBook 120

eBook Google Tools Analytics 120

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR. Mentions on Social Media –What are people saying about your brand?

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

JULY 20, 2017

And in case you think this is only for the big brands, in the Tampa Bay area one lawn care company has figured out how to use this technology to find and service customers. The post Getting to Know Your Customers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Small Business.

Analytics 145

Analytics Small Business Mobile System 145

The Proactive Report

APRIL 27, 2018

That means a great writer has to craft the copy for those search results – and where better to find a great writer who knows how to position your brand or organization and write effective messaging than in your PR team? What’s that you say – your PR team doesn’t know how to write meta tags?

SEO 100

SEO Mobile Engineering Google 100

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. It’s a more digital content marketing focused role, which is part of the work that I really love.

Insurance 60

Insurance Insurance Social Media Corporate 60

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. You will then gain insights into what style of content (lists, videos etc.)

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

APRIL 11, 2016

A site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless! To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

A site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless! To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today?

Mobile 100

Mobile Google SEO Web 100

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 19: Don’t Entrench.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

JUNE 10, 2015

You’re not relearning how to walk over and over again. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. Now I use my huge personal Chrome #PRstack each day. They are mostly free. Whatsmyserp.

eBook 68

eBook Engineering Tools Case Study 68

Landis PR

SEPTEMBER 18, 2023

Focusing on how to make the event experience informational, inclusive, culturally positive, authentic, and filled with camaraderie is what the next generation of event attendees really want. The common thread in an effective sustainability plan for events is communication.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Headlines about “guides” and “how-to” rank in second and thirds spots.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

JANUARY 21, 2016

I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Friends said nice things: “You’re all over social media Dave.”

Digg 104

Digg SEO System Reddit 104

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Are you a PR pro? Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Lauri Pehar Borsh

FEBRUARY 13, 2014

Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives.

Storytelling 83

Storytelling Brand Branding Corporate 83

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. And who isn’t active on social media, right? How do you build a decent Klout score?

Agency 100

Agency Survey Customer Service Engineering 100

Beyond PR

FEBRUARY 8, 2018

Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. That being said, businesses must have a positive perception if they hope to ever sell through social outlets. Match Content with the Social Sales Funnel.

Brand 72

Brand Branding How To Web 72

Doctor Spin

JANUARY 8, 2022

Let me explain: Table of Contents. Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. There’s email marketing , not email communications.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines.

Industry 52

Industry Web Wikipedia Education 52