Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

How To 52

How To Content Marketing Analysis eBook 52

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. This is the hardest part of the content creation process. Data-Driven Insight. It’s, well, delightful.

Analytics 200

Analytics Energy Google Data 200

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content.

B2B 120

B2B Customer Service Software Technology 120

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors.

Social Media 120

Social Media Real Estate Media How To 120

Sword and the Script

FEBRUARY 17, 2015

Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program. Good Customer Service is Good Marketing. Marketing as a Bona Fide Profit Center.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Stephen Waddington

MAY 16, 2017

The majority of online communities are used as a means of content marketing, or rudimentary customer service. Customer service instant messenger channels started to appear on retail websites at the end of the last decade. Any form of structured data can already be delivered self-service by a bot.

Publicity 119

Publicity Customer Service Community Internal 119

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Besides what’s been suggested, other important areas to keep fine-tuning our customer service, clear and credible communication with customers, and shipping.

Retail 88

Retail Mobile Study Web 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. The user experience is intuitive and simple.

Technology 65

Technology Marketing Tools Google 65

PR 20/20

JANUARY 15, 2019

Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Chief Marketer: Video Marketing.

Trends 57

Trends Marketing Software Video 57

PR 20/20

NOVEMBER 30, 2022

Some roles to consider on your marketing dream team : Content writer. Data analyst. This way, you can best target, communicate and serve up the most relevant content to each vertical. What makes our company unique in the market? Customer service? Content downloads. Email specialist.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

MARCH 3, 2015

Science – as in data science – is the section which the article spends the most depth. Unstructured data too is being captured, from the sensors embedded in many products (like your mobile devices?!) Unstructured data too is being captured, from the sensors embedded in many products (like your mobile devices?!) Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Sword and the Script

JANUARY 3, 2023

Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. I’m glad to see the term content marketing come up in this discussion.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

MAY 14, 2016

Whether buying or selling cloud technology, this data suggests IT wields considerable influence on the decision. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Barokas

FEBRUARY 5, 2019

Be smart about how you use content platforms : A number of content platforms, such as Curata, Percolate, Kapost and others have emerged, applying the power of technology to common content marketing challenges. When used right, these can make a real impact in streamlining content operations and initiatives.

How To 60

How To Marketing Resources Journalism 60

Bad Pitch Blog

DECEMBER 15, 2014

It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. Medium: Learn enough about the areas of marketing outside your core expertise that it helps you do better work. Even more relevant is Google''s Primer App.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Critical Mention

JANUARY 30, 2019

24/7/365 customer service. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 60

How To Media Analytics Television 60

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 40

Conference Marketing Analytics Case Study 40

Critical Mention

JANUARY 30, 2019

24/7/365 customer service: “Always-on” support is often overlooked but should absolutely be considered during your vetting process. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 60

Media Marketing Analytics Television 60

Waxing UnLyrical

MAY 2, 2013

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. It’s not perfect, but it is a good idea generator – a place where you can be inspired and then go get more specific data about search volume in other ways. Google Analytics.

Blogging 111

Blogging SEO Web Google 111

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. I also believe savvy content marketers are going to pay more attention to distribution – the who and how of content consumption.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 2, 2019

Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service.

Trends 60

Trends Media Report Technology 60

Sword and the Script

FEBRUARY 11, 2017

Podcasts have been on a winning streak for some time now, as data from Edison Research suggests. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

wiredPRworks

OCTOBER 9, 2015

Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. 2 Target the specific areas on your profile that spotlight your career marketability.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Snippets use schema.org structured markup to display content effectively and match user’s specific search query. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

JULY 11, 2017

Certainly, trust is a key issue, and the HBR piece points to 2012 survey data that found 80% of CEOs don’t trust CMOs. That study suggests the gap in trust is a result of marketers leaning too heavily on the art of its profession, rather than the science. Certainly, some marketers are guilty as charged, but not all.

Marketing 66

Marketing Leadership B2B Survey 66

Prohibition

AUGUST 4, 2021

Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. As soon as negative information about a brand is shared on the Internet, its customers can lose faith in it.

Reputation 62

Reputation Company Engineering Banking 62

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. Gen Z kids have never known a world where their private browsing data wasn’t commodified.

YouTube 112

YouTube Instagram Ethics Film 112

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

OCTOBER 5, 2017

Sales to provide feedback on the information potential customers need at the top and middle of the funnel. Marketing to use sales data and information to better educate leads before they reach sales. >>> >>> Related resource : How Marketing Can Support the Sales Process.

Marketing 45

Marketing Engineering Resources Consumer 45

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. Stand out in a sea of content. Data shows that the average adult attention span is shrinking, with scientists’ estimates around eight seconds. Every decision a brand makes builds on the success that came before. The result?

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

DECEMBER 12, 2017

Tweet out links to infographics to provide data-driven information for your followers. Steven D’Adamo is a client services representative for Cision. His areas of interest include the written word, customer service, and content marketing. Share videos on YouTube, Facebook and Twitter.

Writing 75

Writing How To Infographics Pinterest 75