ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

PR 20/20

JANUARY 15, 2019

Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Chief Marketer: Video Marketing.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales.

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. I also believe savvy content marketers are going to pay more attention to distribution – the who and how of content consumption.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. Stand out in a sea of content. Data shows that the average adult attention span is shrinking, with scientists’ estimates around eight seconds. This free checklist will walk you step by step through your product launch strategy.

Brand 40

Brand Branding Product Launch Guidelines 40