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3 tips for using data to improve content marketing

Agility PR Solutions

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

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Private equity gets creative: What’s behind PR and content marketing firm acquisitions

Agility PR Solutions

The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies.

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5 powerful ways AI can boost your content marketing strategy

Agility PR Solutions

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. By discovering the numerous applications of […] The post 5 powerful ways AI can boost your content marketing strategy appeared first on Agility PR Solutions.

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3 ways Onclusive is helping SMG advance its content marketing efforts

Onclusive

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG.

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3 Data-Driven Content Strategy Solutions for the Next Era of Content Marketing

Contently - Strategy

. “They’ve got all this data at their fingertips,” Hatch said. ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. What brands get wrong about data-driven content. Data-driven content marketing isn’t a two-step process.

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Why Now Is the Time for Content Marketing

PRSay

Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. Revisit your content strategy.