Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Critical Mention

NOVEMBER 20, 2020

In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

Tourism 157

Tourism YouTube Radio Social Media 157

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. When it comes to creating your video content, your team needs to focus on content for multi-channel media. Sometimes, a 30-second video is the most effective strategy.

Storytelling 137

Storytelling Video Strategy Analytics 137

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

Contently - Strategy

NOVEMBER 19, 2020

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022. This innovation is less technological and more creative. The post 3 Trends That Could Make Virtual Events Less Awful in 2021 appeared first on Contently.

Trends 130

Trends LinkedIn Video B2B 130

PRSay

JANUARY 29, 2019

“Content is still king,” Graham said, “but how you deliver it determines how well [the audience] will receive it.”. Brooke Traister, APR, is president of PRSA’s Dallas Chapter and a worldwide content marketing program manager at Texas Instruments. Reach her at brooketraister@gmail.com.

Tourism 150

Tourism Employee Web Travel 150

Cision

JULY 7, 2015

But it can be hugely beneficial for brands ranging from event planning and travel to brick-and-mortar. Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest. Image: Roxanne Ready ( Creative Commons ).

Pinterest 120

Pinterest Measurement Exercises Travel 120

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade.

B2B 60

B2B Survey Case Study Enterprise 60

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed?

Writing 120

Writing Engineering Journalism Analytics 120

Cision

JUNE 14, 2016

Does your content provide value or fall short? Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. My dream vacation would be…six months traveling around Vietnam with my family. Plus, if you have something to say, say it. Rapid Fire Round.

Healthcare 0

Healthcare Creativity Consumer Government 0

Cision

MARCH 31, 2016

How has content marketing changed over the years? Likewise, if brands are still just churning out “content” in the same old way, I think they’re doing it wrong. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

JUNE 2, 2016

They will need to use correct grammar and spelling, know more than how to put a sentence together, and be creative. A good portfolio will travel and grow with you your entire career. Students should focus on building a solid collection of clips from press releases to news articles. Rapid Fire Round.

Insurance 120

Insurance Insurance Writing Sports 120

Waxing UnLyrical

SEPTEMBER 21, 2015

’ It’s true for life, and true for travel,” writes Ansoo Gupta as she shares her “favorite tips for new and seasoned travelers alike that can make your solo journey a tad more comfortable and less anxiety-ridden.” Is Your Content Marketing Strategy Painful for Prospects? From Jean-Michel Dumont.

Travel 40

Travel Content Marketing Corporate Writing 40

Sword and the Script

SEPTEMBER 27, 2016

However, having been in this business a long time, I know results can ebb and flow, but when results ebb, the PR folks need to step up to bring new and creative PR ideas to the table. A small agency like this one provides access to creative senior talent at reasonable rates. A unique niche in the confluence of PR and content marketing.

B2B 60

B2B Corporate Agency Creativity 60

ZudePR

JANUARY 26, 2016

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . ” Everything travels so fast nowadays. Adrian, the designer: “If by doing things your own way and following your instincts you choose to travel down a different path, then go ahead. 20: On Creativity.

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

OCTOBER 14, 2016

Hey, Content Strategist! Ready to make some magic by walking the content road less traveled? What if, instead of doing what every single content marketing guru told you to do (“Do more!” Because we talked about time, and creativity blocks, and private v. I’m talking to you.

Travel 40

Travel Banking Content Marketing Creativity 40

Burrelles Fresh Ideas

APRIL 9, 2024

Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. The future of PR and social media marketing As we look to the future, the integration of PR and social media marketing will only grow stronger.

Social Media 92

Social Media Marketing Media Storytelling 92

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

PR 20/20

JANUARY 3, 2019

This post includes nine quick ways to amplify your existing content. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. The largest content event there is, our team always sends a lucky few to Content Marketing World. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

JULY 6, 2016

As content manager with Steinreich Communications, I have the opportunity to collaborate with our clients in telling and sharing their unique stories in creative ways. Devour all things creative. My hobbies outside of work include…in no particular order – cooking, gardening, hiking and traveling. Master the language.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Sword and the Script

APRIL 25, 2017

For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. The booth space, design, brochures, tchotchkes, swag, shipping, travel costs, lodging, client dinners…the list goes on and on. Is your agency bringing creative thinking to the table?

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

Buzzstream

MAY 9, 2018

When aggregating the types of outreach people are doing, there are 3 profiles that recur most often: Volume Senders – This group consists primarily of link builders who are primarily relying on links from specific page types to their content/site.

Data 120

Data SEO Groups Pitching 120

Karen Freberg

OCTOBER 10, 2020

We create content for ourselves for our own personal brand to get opportunities. We have to be an event planner, crisis manager, content creator, strategist, creative director, influencer marketing specialist, writer, babysitter (well, not really – only for clients who need to be watched which happened in this show!),

Social Media 114

Social Media Media Fashion Agency 114

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 8, 2015

NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth. PNR: This Old Marketing. (~60 It’s the second of two marketing podcasts I strongly recommend.

Radio 60

Radio Content Marketing Marketing Education 60

Waxing UnLyrical

AUGUST 12, 2015

Information travels at breakneck speeds across multiple platforms giving users a myriad of choices for how they receive information. Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? The sales process is a creative one.

Radio 40

Radio Mobile Media Sports 40

MaccaPR

NOVEMBER 10, 2015

Social media channels need nutrients (content, influencers) to feed the information system. “If The social organism evolves through memes and grows when you allow users to be creative with your content. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way.

Marketing 48

Marketing Social Media Video Mobile 48

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

FEBRUARY 25, 2017

Though my data is at best anecdotal, I’d venture to say, that in six or 12 months, the new line of thinking usually travels 359 degrees and winds up shockingly close to the previous line. But a continued tight labor market is making it increasingly difficult for employers to recruit qualified talent.” The strategist.

Marketing 70

Marketing Employee Survey Social Media 70

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168