Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. If your content can’t be indexed and found online, you’re wasting time and money. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Contently - Strategy

AUGUST 25, 2020

When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind.

Healthcare 110

Healthcare Infographics Marketing Content Marketing 110

Contently - Strategy

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. But in travel? Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Contently - Strategy

AUGUST 25, 2021

When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind.

Healthcare 65

Healthcare Infographics Marketing Content Marketing 65

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Stephen Waddington

JANUARY 27, 2021

In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. Sectors of the economy impacted by COVID-19 such as hospitality and travel continue to suffer. Employers need to remain competitive, not having to travel to the office does not mean a reduction in salary,” said Shah.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Prohibition

OCTOBER 19, 2022

Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern. What is content marketing and how can it help your business?

Social Media 118

Social Media Fashion Media Travel 118

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.

Trade Shows 105

Trade Shows B2B Marketing Conference 105

Contently - Strategy

AUGUST 28, 2019

Even aside from the travel logistics, you probably want to read up on your destination’s local cultures and customs—you don’t just want to walk like a robot from tourist destination to tourist destination, buying a cheap keychain or shot glass at each gift shop. You want to discover this place like a local would, right?

Travel 82

Travel Content Marketing Examples Airlines 82

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! A travel PR firm could go with TravelPR.agency. and name.kitchen, where she does media relations, content marketing, and social media. You imagine having complete control over what clients you work with. You could claim FoodNews.media.

Travel 281

Travel Technology Conference LinkedIn 281

Contently - Strategy

OCTOBER 5, 2020

On The Content Strategist, our audience comes to us for content marketing expertise, and they’ve never seen ads for other outlets on our site, so the banners probably caught their attention in a good way. Take Marriott, one of our clients, which uses this approach on its Marriott Bonvoy Traveler magazine.

Advertising 110

Advertising Advertising Real Estate Travel 110

5W PR

JULY 9, 2019

Not only does doing so establish your credibility over competing brands, but it also results in a more focused business; from your unique value marketing to carefully thought out content marketing, niche marketing makes it easier for the right customers to think, “this brand is for me.”. Travelers.

Marketing 79

Marketing Travel Healthcare Fashion 79

PRSay

JUNE 6, 2019

And something is really standing out to me this spring as I’m traveling to deliver live training events. I’m writing this on a plane to North Carolina. Until a few years ago, the Federal Aviation Administration had a rule that you couldn’t wear headphones during the final approach to landing.

Media Relations 142

Media Relations Media Training Pitching 142

Contently - Strategy

JANUARY 14, 2020

At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. For Marriott, it’s the wonder of travel.

Strategy 78

Strategy Exercises Content Marketing Energy 78

Buzzstream

JANUARY 22, 2024

Monthly Traffic Category TechTarget Visit Site 90 24,405,210 Tech HubSpot Visit Site 93 13,568,895 Marketing Psychology Today Visit Site 92 7,277,409 Health Harvard Business Review Visit Site 92 4,569,356 Business Clutch Visit Site 89 2,326,171 Business 99designs Visit Site 85 1,736,711 Design Buffer Visit Site 90 1,506,648 IT UNiDAYS Visit Site 76 (..)

Analysis 90

Analysis SEO Guidelines Google 90

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. As content is delivered, PR pros need to be ready for real-time strategy adjustments and know how to measure the success of your content marketing campaign.

Storytelling 107

Storytelling Video Strategy Analytics 107

Cision

SEPTEMBER 18, 2015

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Want to improve your content performance? Finally, remember that noise travels and plan your video’s setting appropriately.

Video 120

Video Analytics Customer Service Content Marketing 120

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

But when we take the story directly to customers and prospects in the form of email or content marketing, it often loses that nuance. Marketers want to make sure they take advantage of the time and budget invested in tactics like newsletters, collateral, and paid content, so marketing becomes selling.

Brand 173

Brand Branding Storytelling Video 173

Polaris

DECEMBER 23, 2014

You’ll discover how Agency B uses humour to appeal to clients this holiday season, why focus groups aren’t such a great idea and how KLM’s simple idea created a memorable moment for travellers. Content Marketing' As for the rest of the videos, they’re pure time-wasters. The Ad Agency Elf on a Shelf. Merry Christmas!

Video 117

Video Travel Content Marketing Groups 117

Karen Freberg

JUNE 6, 2022

I need to study up on how to travel again for in person conferences. NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. I missed seeing faces of colleagues who are in the industry. Some folks I have not seen in years.

Conference 72

Conference Construction Travel Meeting 72

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 94

B2B Company Survey Enterprise 94

PRSay

JANUARY 29, 2019

“Content is still king,” Graham said, “but how you deliver it determines how well [the audience] will receive it.”. Brooke Traister, APR, is president of PRSA’s Dallas Chapter and a worldwide content marketing program manager at Texas Instruments. Reach her at brooketraister@gmail.com.

Tourism 121

Tourism Employee Web Travel 121

Sword and the Script

JANUARY 20, 2018

The full paper has examples from various vertical markets including healthcare, energy and travel among others. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. Further, Ms.

Case Study 97

Case Study B2B Study Marketing 97

Critical Mention

NOVEMBER 20, 2020

Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. In her spare time, she enjoys photography, cooking new recipes and traveling with friends.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

APRIL 13, 2020

Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 111

Media Analytics Healthcare Crisis 111

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. No obstacles for the message.

Viral 73

Viral Marketing Real Estate Travel 73

Sword and the Script

SEPTEMBER 15, 2015

This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. No matter whose definition of content marketing we might gravitate towards – there’s a sentiment of teaching, adding value and developing content that is of some utility for a target market in every one.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Sword and the Script

AUGUST 11, 2015

The burger business tells us a thing or two about content marketing. I’ve found classic burger joints along travels – for both business and pleasure – in London, Paris, Cairo and Jerusalem. . A similar notion is at work for content marketing. Feeding the content monster easily outpaces any burger eating contest.

Radio 60

Radio Fashion Comparison Content Marketing 60

Marketwired

DECEMBER 21, 2015

Feature releases, which are typically focused around an evergreen topic rather than breaking news to be shared right away, can allow you to appeal to people with a variety of niche interests, and reach markets outside your industry. Feature release topics can include travel, health, family, pets, personal finance and holiday gift buying.

Writing 100

Writing Blogging Newspapers Travel 100

Contently - Strategy

NOVEMBER 19, 2020

COVID is peaking, widespread vaccine rollouts likely won’t happen until the summer, and most companies won’t lift their ban on non-essential travel until 2022. The post 3 Trends That Could Make Virtual Events Less Awful in 2021 appeared first on Contently.

Trends 130

Trends LinkedIn Video B2B 130

Burrelles Fresh Ideas

MARCH 5, 2024

Other Factors: Factors such as media not wanting to travel to cover stories and the impact of competing political coverage were also mentioned as contributing to the difficulty in obtaining earned media. This has made it more challenging to pitch stories successfully.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

SEPTEMBER 24, 2020

Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. In her spare time, she enjoys photography, cooking new recipes and traveling with friends.

Examples 130

Examples Transportation Media Tourism 130

Cision

JULY 7, 2015

But it can be hugely beneficial for brands ranging from event planning and travel to brick-and-mortar. Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest. Leverage location.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Personalization is becoming the cornerstone of effective SEO.

SEO 84

SEO Mobile Engineering Ethics 84

Waxing UnLyrical

APRIL 15, 2015

We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!),

Community 40

Community Travel Pinterest Mobile 40

Contently - Strategy

OCTOBER 18, 2021

He didn’t brag about “a future-facing real-world experience platform that would change the face of travel.” ” He told a hilarious yet touching story about the magic of traveling with his mom as a kid. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016.

Marketing 64

Marketing Storytelling Travel Corporate 64

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed? Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120