Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? The world isn’t changed by content that is sort of creative.”

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Employee communications after sudden transformation. must-read for any internal comms departments!

Reputation 133

Reputation Creativity Crisis Employee 133

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 9) The purpose of marketing metrics. Most (59%) of U.S.-based

Survey 103

Survey Marketing B2B Content Marketing 103

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin’s News section shares recent announcements, expert insights and employee perspectives.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. As many states contemplate reopening, smaller businesses have an opportunity to be creative. In an uncertain situation, communication matters.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. These people range from customers, investors, journalists, and employees to business partners. There are many more creative approaches to achieving a positive image.

Video 108

Video Marketing SEO Social Media 108

Cision

APRIL 28, 2015

When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

Cision

DECEMBER 23, 2015

As the holidays approach, you may be thinking about the gifts you’ll give others, whether for friends and family or clients and employees. Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ).

Employee 120

Employee Pitching Writing Content Marketing 120

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 130

Tourism Employee Web Travel 130

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. What is content marketing and how can it help your business? Watch out for the smiles! ??

Social Media 118

Social Media Fashion Media Travel 118

Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Image: TopRank Online Marketing ( Creative Commons ).

B2B 120

B2B Marketing Content Marketing Technology 120

Cision

JANUARY 5, 2016

Look at what your employees or clients are doing. There is still a time and a place for promotional content, but it comes later. Your stories will bring them to the top of the funnel; content marketing will take care of the rest. Images: Steven Lilley , Quinn Dombrowski ( Creative Commons ). Think about trends.

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

JULY 21, 2015

Sprinkle in just a bit of social media magic, and suddenly you’re seeing shares of your content and more traffic on your blog. Want to create content that drives shares? Click here for our free outside-the-box content marketing white paper! Share Your Content Yourself. Want to really spread the word?

Social Media 120

Social Media Blogging Media LinkedIn 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

FEBRUARY 17, 2015

Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program. There are two primary audiences an organization under fire ought to be able to count on: employees and loyal customers.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 71

eBook Exercises Employee SEO 71

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Healthcare Resources 92

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, length can vary depending on the creative concept.

Video 100

Video Brand Branding Content Marketing 100

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors.

Social Media 120

Social Media Real Estate Media How To 120

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Cision

AUGUST 5, 2015

One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Looking to capture your audience’s attention and deliver the content they’re looking for? Really Spend Time Writing.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. For instance, long-form blogs may be accessible through screen readers.

How To 40

How To Ethics Education Creativity 40

Burrelles Fresh Ideas

OCTOBER 24, 2023

Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool. To connect with Katie, you can follow her on Twitter.

Strategy 95

Strategy Ethics Social Media Data 95

MaccaPR

JANUARY 5, 2016

We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. Image Sources: Nike , Kuno Creative. 17 of the Best Examples of Beautiful Blog Design ”.

Blogging 48

Blogging Creativity Agency Mobile 48

Burrelles Fresh Ideas

JANUARY 23, 2024

These assess what components of websites, digital content, and online press releases consumers are and are not psychologically engaging with. Your team could provide data on this to machine learning-driven generative web design and content development platforms. To connect with Katie, you can follow her on Twitter.

Technology 76

Technology Training Data Consumer 76

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! We know that happy, relaxed employees are less burned out and there’s less turnover. Don’t forget, they’re more creative. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. Until next time!

Agency 85

Agency Software Creativity System 85

Communications Conversations

JULY 26, 2018

This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools. I’d over-index on hiring two kinds of people: Creative, problem-solvers and analytical people. Forget hiring “content marketers.”

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. 3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML ]. * * *.

Study 138

Study Media Relations Media Measurement 138

Cision

JULY 29, 2015

Is it strictly content marketing? If you want to establish your company’s expertise in your field, have an executive or an employee host the podcast and share their own insights. Campbell , Junya Ogura (Creative Commons). Q: What are the best practices brands should follow when creating a podcast? Want to know more?

Interviews 120

Interviews Comparison Video Exercises 120

Tribe Builder Media

MAY 26, 2019

Related: 18 Content Marketing Resources for Proven Results. Andrea La Mendola, chief of global operations at Hyperloop Transportation, advises starting with the specific group of employees you are working now. This can greatly minimize the risk of making employees feel uncomfortable or offended. Know your audience.

Employee 40

Employee Transportation Engineering Groups 40

Tribe Builder Media

MAY 26, 2019

Related: 18 Content Marketing Resources for Proven Results. Andrea La Mendola, chief of global operations at Hyperloop Transportation, advises starting with the specific group of employees you are working now. This can greatly minimize the risk of making employees feel uncomfortable or offended. Know your audience.

Employee 40

Employee Transportation Engineering Groups 40

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? It’s a natural progression in a buyer’s journey to step from content to content, rather than content to a registration page.

Tools 67

Tools Marketing Advertising Advertising 67

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Recruit your social media army, learn about amplification, employee advocacy and social selling. RELEASE your creative energy.

Energy 48

Energy Course Creativity Web 48

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 57

B2B Content Marketing Trends Marketing 57