Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Landis PR

OCTOBER 11, 2021

After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports. Video promotion. You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do.

Local 98

Local Newspapers Sports Video 98

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

5W PR

FEBRUARY 22, 2023

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Charity Events -You can sponsor local charity events such as concerts or sporting events. Videos Video marketing can be an effective part of any public relations campaign.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands.

Advertising 190

Advertising Advertising Radio Television 190

5W PR

FEBRUARY 16, 2021

In spite of reports of the rising popularity of video, the study revealed that photos are still the most popular posted by marketers. However, sports media, press, magazines/journals, nonprofits, government, and ecommerce saw big increases in average engagement rates per post.

Social Media 88

Social Media Healthcare Brand Branding 88

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. She has experience in corporate reputation management and crafting earned media stories.

Media 94

Media Sports Agriculture Pitching 94

Buzzstream

MARCH 26, 2020

There is a huge trend in video-based influencers taking over as major players in the industry. There are different levels of YouTubers based on their popularity, number of subscribers, and the average number of video views. TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value.

YouTube 116

YouTube Brand Branding Video 116

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Charity Events -You can sponsor local charity events such as concerts or sporting events. Video marketing can be an effective part of any public relations campaign. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Contently - Strategy

MARCH 11, 2020

I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Check out this video case study on bag manufacturer Herschel Supply Co. Get permission first. ” Promote, promote, promote.

Case Study 140

Case Study Study Video Writing 140

Contently - Strategy

JULY 28, 2021

After the team ran a small experiment with a few pieces of content, they were able to make a data-driven case for how content could drive valuable search traffic while also helping consumers make smarter decisions. Embracing video for Hero and Hub content. These videos are TV-quality productions that keep car junkies hooked.

SEO 119

SEO Automotive YouTube Video 119

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but We recently had the pleasure of chatting to Danny Bell , a video director and producer in the UK and US. but is TV still a valid way to do that?

Film 120

Film Instagram Sports Analytics 120

Critical Mention

SEPTEMBER 13, 2019

Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. Utilize Video Marketing Strategies. Video marketing is a must! Video marketing is made for such people. Keep SEO in Mind.

Marketing 92

Marketing SEO Radio Video 92

Cision

JUNE 9, 2016

If you really want to stand out, include relevant video in your pitch and subject line. Just adding the word “video” in a subject line bumps up open rates. It’s more entertaining and less time consuming. Not only is video more engaging, but it continues to grow in popularity. If you’re not using it, you need to start.

Pitching 120

Pitching How To Brand Branding 120

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience.

Storytelling 78

Storytelling Data YouTube Strategy 78

Wadds Inc.

AUGUST 14, 2023

The sports market is particularly attractive at the moment due to money flowing into the industry, in combination with the opportunity to engage with fans, not to mention the interaction with sports-stars through influencer campaigns. Agencies in niches often perform well and are sought after.

Agency 52

Agency Sports Public Affairs Creativity 52

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. What has changed is how you do it. And more content is being posted every day. Initially, this content did not make much of an impact.

B2C 157

B2C Study Exercises Sports 157

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted.

Meeting 98

Meeting Media Print Enterprise 98

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. This included commissioning a consumer survey on campus safety which led to broadcast and other coverage.

Communications 253

Communications Data Local Survey 253

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Mindful Marketing

JULY 4, 2020

At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets. Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior.

Marketing 74

Marketing Pharmaceuticals System Policies 74

PR 20/20

DECEMBER 4, 2018

Influencer marketing is also a big hit with consumers. Even more, 40% of consumers have purchased products after seeing them on Twitter, YouTube or Instagram. Stories, a feature that enables users to share photos and videos with followers for brief periods of time have become a staple of social media platforms. Shoppable Posts.

Social Media 66

Social Media Trends Pinterest Instagram 66

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant?

Financial 52

Financial Media Analytics Data 52

Critical Mention

SEPTEMBER 3, 2019

Newswire outlined that a Nielsen report stated 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. In this regard, make sure your organization has the ability to easily share videos and earned media. It definitely resonates with today’s online users. Access to Analytics.

Strategy 75

Strategy Media Analytics Radio 75

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. The lesson, sometimes you have to do more with less, and it never hurts to reconsider consumer experience. Enter Sony.

Company 87

Company Airlines Print Government 87

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. Dentsu recently came out with a survey regarding consumers’ summer travel plans.

Travel 40

Travel Tourism Airlines Hotels 40

Mindful Marketing

FEBRUARY 23, 2019

Then a piece of footwear malfunctioned, and the stock price of the world’s most iconic sports brand took a dive. ” The story spread like wildfire over traditional and social media, as sports analysts, basketball fans, and others reacted. Many expressed amazement at the occurrence.

Sports 88

Sports Company YouTube Marketing 88

Cision

AUGUST 3, 2015

The platform is best optimized by Millennials marketing products that engage a tech savvy, short attention span consumer such as Gen Z, or, fellow Millennials.” Here are the key features of the platform: Expiring images and videos (this is what most people know about). One-to-many expiring video montages (“stories”).

Mobile 120

Mobile Advertising Advertising Facebook 120

Shift Communications

NOVEMBER 28, 2014

While many Americans probably (and rightfully) see Black Friday as some kind of contact sport where shoppers duke it out Hunger Games style in big box stores, the retail and marketing worlds view it as one of the year’s most important days. on Thanksgiving and 5 a.m. on Black Friday. But don’t forget about your website.

Brand 100

Brand Branding Retail Mobile 100

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. They have tunnel vision and only want to consume content that is relevant to them at a very specific moment in time. What’s the biggest lesson about marketing you’ve learned throughout your career?

Employee 120

Employee Storytelling Content Marketing Leadership 120

PR in High Definition

SEPTEMBER 24, 2019

The problem is that many of them offer a general service whereby they cover multiple topics to fulfil the needs of the publication – for example, they’re not simply health reporters covering developments in the health sector, but instead might cover health alongside all sorts of different types of consumer stories. News been framed!

Media 54

Media Newspapers Journalism Video 54

Cision

JUNE 3, 2015

For those in the know and physically fit, using social media is a super important part of their lives, whether it’s for tracking fitness, competing with their friends or reporting on whatever sport they’re playing. Whatever sport you’re into, we want to appeal to you. We also like reposting stuff that our celebrity athletes put up.

Instagram 120

Instagram YouTube Twitter Social Media 120

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video.

Mobile 101

Mobile Community System Social Media 101

PR in High Definition

AUGUST 30, 2016

Snapchat’s daily video views have hit 10 billion – surpassing Facebook’s 8 billion. Snapchat’s success is attributed to its ability to tap into a key change in consumer behaviour: users today (especially millennials and younger consumers) prefer visual one-to-one or one-to-few communications over broadcast-style text across public networks.

Video 54

Video Mobile Pinterest Advertising 54

Shift Communications

JANUARY 16, 2015

These numbers are particularly high considering only 17% of consumers have said they’re okay with ads on their smartphones. Snapchat tends to cater to a younger demographic and will often lend itself more to consumer-focused brands, like retail, sports, food, etc. We’ll get into the difference in a bit.) Why is this?

Advertising 60

Advertising Advertising Analysis Retail 60