When consumers watch video online

PR Daily

Most viewers like to consume content between 7 a.m. and noon, according to Vidyard’s Video in Business Benchmark Report. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. Video constitutes a big investment for organizations online—and its importance will likely grow as brand managers compete for restless internet surfers. Graph from Vidyard’s Video in Business Benchmark Report).

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Improved Video Marketing Tactics

Ronn Torossian

One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t.

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Video: Effective Communication with Customers

Ronn Torossian

It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.

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What Makes a YouTube Video a Hit?

Ronn Torossian

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. compound annual growth rate they’re forecasting for video marketing revenue. The post What Makes a YouTube Video a Hit?

How video can turn consumers into advocates

PR Daily

Before consumers buy from a brand, they often want to read a review or watch a testimonial. Though the public’s perception of a successful promotional video might forever be linked to ShamWow, OxyClean or the Magic Bullet, marketers at VidYard say there’s a potentially better way to visually promote your brand. Instead of using video to showcase your product, consider shining the spotlight on your customers. The best way to do that is [through] video.

5 consumer behavior trends PR pros should know for 2021

PR Daily

As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.

What makes a perfect product video?

PR Daily

As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization. In the digital age, if you don’t have a product video, does your product really exist? What the video should cover.

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Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. And now how they intersect in one holistic consumer-facing channel.”.

3 ways brands can support consumers’ mental well-being

PR Daily

We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.

Social video influences consumers most—how are communicators responding?

Agility PR Solutions

Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. A pair of new reports from professional marketing video firm Animoto explores how consumers are influenced by brands on social media, and how marketers are reacting to the growing demand for video. Video was […]. The post Social video influences consumers most—how are communicators responding?

Consumer Public Relations Trends: Consumer PR in 2020

5W PR

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores. Consumer PR Public Relations

5 ways video can build and sustain consumer trust in your brand

PR Daily

Try video. Here are five tips on how to use video marketing to bolster your image: 1. Hubspot’s About Us video speaks of its company culture and how the company strives to empower brands. That message echoes throughout its video content. s inspirational Peak Performance video series. YouTube is filled with audiences in almost every niche imaginable—many of whom are looking for video content to solve specific problems.

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How pro-UGC video offers low-budget visual success

PR Daily

Here’s how to get the video content you are looking for. The boss walks in and hits you with, “We need more video! From brand storytelling to customer testimonials to executive thought leadership, there are no shortage of strategies that place video at the center of your marcomm plans.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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The 1st Winner of the PR Expanded Student Video Contest is …

PR Expanded

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Here is Wei’s winning video. Let’s congratulate and support Wei by sharing his video on social media!

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How to Ace Video for Personal Branding

B2B PR Sense

How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. Think about it.now that so many of us are working from home, video provides an excellent way to get your face and name out there. I know personally that it's a struggle to do video. But I've been slowly easing myself into the video stream. Why do I push myself to create video?

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Study: Consumers favor magazine ads over video

PR Daily

Despite that, when it comes to consumer packaged goods, a decade’s worth of data show that magazine ads are providing brand managers’ their biggest “return on ad spending.” A study from Nielsen Catalina Solutions reveals that—when pitted against TV, digital display, video, mobile and cross-media campaigns—magazines delivered the highest return. Everybody wants to be in digital video," Wood told Ad Age. Consumers pay attention to brand characteristics.

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5 Essentials for Successful Video Marketing

Glean.info Blog

Promoting your brand through videos is a strategy every business should pursue. The confidence in video marketing comes from some recent stats: More than 70% of YouTube users would rather watch a video than read a blog post. 1) Create visual consistency in your brand videos.

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As brands rethink Super Bowl engagement, what stands out for consumers?

PR Daily

For brands looking to grab a share of the game day spotlight, French says there is plenty of opportunity when looking at the overall consumer interest in the game, with many people still stuck at home waiting out the virus.

5 top video trends for 2020

PR Daily

Video is today’s premier communications tool. Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘ Portal ’ video device,” says videographer Lou Bortone. Video is only going to accelerate this year, and it pays to get a jump on the hottest trends and tools.”. Micro video sites like TikTok , Caffeine, Byte and Facebook’s beta Lasso platform are all the rage. Long-form video surges.

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone. Consumers continue to prioritize human-led, personal service and authentic experiences.

Consumer video streaming preferences—what’s working in 2019

Agility PR Solutions

New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. According to the firm’s 2018 Global Consumer Streaming Habits Survey, 58 percent of respondents stream content at least once a week via a smart TV or external streaming device, 51 […].

Regardless of generation, video compels consumers to buy—is your brand making them?

Agility PR Solutions

Just how important is video on consumer purchasing behavior? New research from marketing video platform Animoto breaks it down by generation—and from Baby Boomers to Gen Z, video is a crucial component of branding today, especially on social media. The consumer study showed that 70 percent of millennials trust brands with videos about their products more than […].

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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How to make the most of video content on social media to help your business

Prohibition

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. There are several different ways to utilise video across each of the channels, with some features that are unique to each platform. However, it’s worth noting that the length of a video can affect the engagement rates.

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4 tips to elevate videos for social media marketing

PR Daily

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Dynamic videos and video clips are increasingly becoming part of this strategy, too. Now, 81% of businesses use video as a marketing tool—up from 63% the previous year—according to HubSpot. FREE GUIDE: 8 steps to making killer videos ]. Failing to optimize for mobile is a crucial misstep when you’re creating videos for social media channels.

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The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Video plays an essential role in your marketing strategy. If you want to be noticed in the crowd, video is a definitely way to dominance.

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How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. With more employees working from home due to COVID-19 concerns, internal communicators can turn to video to help their make messages land and stick with employees. Likewise, employees often prefer learning with videos.

3 ways to reach LGBTQ consumers in the ‘new normal’

PR Daily

Start your marketing and public relations efforts now, especially since you cannot count on a pride event to reach LGBTQ consumers. Savvy consumers have taken note and now would rather patronize a business that makes an authentic and long-term effort to support the LGBTQ community, all year round. The post 3 ways to reach LGBTQ consumers in the ‘new normal’ appeared first on PR Daily.

Tips for developing your online video strategy

PR Daily

Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. When it comes to online video, two things are true. The speed at which the environment for online video changes is only accelerating. The appetite for video of all types continues to grow, and consumers are increasingly sophisticated about what they’ll watch, where they’ll watch and what they expect in terms of quality.

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Report: Consumers want to be entertained on social media

PR Daily

The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Marketers report overwhelmingly using Facebook to represent their organizations (89%), and consumers are most likely to follow their favorite brands on that platform (66%). The study asked consumers what kinds of behavior would cause them to unfollow an organization on social media.

From the experts: Advice on video creation during COVID-19

PR Daily

As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master. The CEO video message has become a crucial tool during this crisis. Kelly, sharing business updates and addressing employee concerns on video have become essential. So, how can communicators ensure their leaders make effective and moving videos during this crisis?

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Navigating the Video Content Jungle

Cision

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention. Back then, finding stats about the role online video plays in communications was still relatively nascent. We’re first exposed to the Social Video. This is the Emotional Video.

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Social video trends—new study foresees growing demand for video marketing in 2020

Agility PR Solutions

New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers’ approach to social media marketing. Based on a survey of consumers and marketers, the firm recently released its annual report, Social Video Trends: Consumer & Marketer Insights for 2020. Social video drives […].

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Maximize video for your health care practice

PR Daily

Check out these examples of useful videos for internal and external outreach. Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately. HIPAA requirements, patient safety and other issues can complicate your use of video, leading to major legal problems. According to Google Think, approximately 1 in 8 patients use online video to research hospitals, health insurance, and health information.

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How video can cut through the noise during this crisis

PR Daily

Here’s why video is a crucial tool. Video is your best bet for making an impression during this crisis. With audiences looking for information, but also looking for a respite from overstimulation, video is a crucial tool for getting your message in front of key audiences. We asked Ryan Jordan, executive creative director at imre for his insights on how to use video during this difficult time. How important is video to your customer?

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Follow these best practices to create superb marketing videos

PR Daily

Almost every major business and organization uses video to inform and engage consumers. Marketers are piling into producing streaming videos. The reasons are simple: Most customers prefer video over text, and well-produced marketing videos deliver superior results. Organizations in high-tech; professional services; and media, entertainment and communications are the most prolific in using video, says the 2019 Video in Business Benchmark Report from Vidyard.

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How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why should you consider video in your strategy? Caption Your Video.

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Study: 64 percent of consumers purchase after watching a video online

PR Daily

Video content and social media continue to make a perfect match. A new study confirms what marketers have understood for the past few years: In the game of content marketing, video is king. New findings from Animoto’s “State of Social Video 2017” report show that 83 percent of marketers think their Facebook video content will drive purchases. A majority of consumers (64 percent) admit making a purchase after watching a Facebook video in the last month.

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6 Ways to Connect With Consumers Using Periscope

Cision

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.