Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes. Sports Social Strategy & Community Management Manager. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. Dentsu recently came out with a survey regarding consumers’ summer travel plans.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. The industry is moving at rapid speed. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. That is how we created the three pillars of storytelling, country building and club making.

Retail 225

Retail Consumer Brand Branding 225

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”.

Employee 147

Employee Print Writing Survey 147

Stephen Waddington

JUNE 9, 2020

Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day. For example, print has fallen off the cliff on which it was already teetering precariously.

Radio 89

Radio Skype Print Local 89

Contently - Strategy

JULY 28, 2021

After the team ran a small experiment with a few pieces of content, they were able to make a data-driven case for how content could drive valuable search traffic while also helping consumers make smarter decisions. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax.

SEO 103

SEO Automotive YouTube Video 103

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Deirdre Breakenridge

OCTOBER 20, 2015

As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.” Doing these things are “time consuming” if you want to think that way. If we don’t train students these important digital skills while they are in school, who else can train them?

Education 150

Education Training Course Social Media 150

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ). BE THE DRIVING FORCE BEHIND FEM-VERTISING CAMPAIGNS?

Interviews 61

Interviews Marketing Consumer Advertising 61

Mora Communications

OCTOBER 30, 2017

If you pitch a sports editor a story on floral arrangement… well, you follow my drift. It’s a time consuming, intricate process, which is why if you can bring on PR team to handle your outreach it will pay off in the long run. Make your pitches concise, easy to read and avoid using ales or industry-specific jargon.

Pitching 40

Pitching How To Media Sports 40

Cision

JUNE 9, 2016

“Evidenced conversations” and authentic storytelling or expression is in many ways harder and also more time consuming and expensive than just buying up space that allows one to say what one likes – whether or not it’s true! One thing most people don’t know about me is…I am essentially shy.

Training 0

Training Leadership Brand Branding 0

Shift Communications

FEBRUARY 6, 2017

Facebook now sports 1.86 Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. How is Facebook faring as the current king of the hill?

Facebook 60

Facebook Mobile Retail B2C 60

Ishmael's Corner

JUNE 8, 2015

Every field of communications, whether it pertains to film, technology, non-profits or sports, hinges on the ability of public relations and marketing to “sell” a story and idea to journalists and consumers. In public relations, this lives in the art of pitching.

Communications 60

Communications Film Guidelines Pitching 60

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It involves taking into account all the different aspects involved, such as consumer needs, product nature, shipping considerations, competitor activity, customer experience, and budget.

Strategy 62

Strategy Brand Branding Technology 62

PR 20/20

NOVEMBER 13, 2018

In August, the fitness clothing brand Athleta launched their “Stay in the Game” campaign, which encouraged young teen girls to stay involved with sports. For girls who do stay in sports, their confidence levels dip less and go back up quicker.". Video credit: YouTube. What did the campaign prove? Image credit: Adweek. Probably not.

Brand 69

Brand Branding Sports Consumer 69

Prohibition

DECEMBER 13, 2022

Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on. The importance of storytelling in PR. Otherwise, you’re creating a campaign that’s just a waste of your time and budget.

Digital PR 62

Digital PR Analysis B2C Examples 62

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

The Resolution Blog

JULY 30, 2019

It’s first offering to the world was a simple photo of an egg sporting the caption “Let’s set a world record together and get the most liked post on Instagram.” The sports giant really knows how to rock Instagram but, in the React launch campaign, they took the visual aspect of the platform to new heights. Not for Airbnb, though.

Instagram 120

Instagram Examples Brand Branding 120

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. It’s the northern arm of the consumer agency W. It’s the largest mass participation sporting organisation in the UK. Philippa’s roles covers brand, storytelling, commercial partnerships, and media management. Matty encouraged students to follow his passion.

Local 60

Local Agency Corporate Internal 60

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Manage the social media for a sports team you are part of. However, for broad consumer style panels, options such as Google Surveys (not to be confused with Google Forms), provide quick low cost research that can be used for basic awareness tracking.

Google 119

Google Data Government Social Media 119

Bad Pitch Blog

APRIL 23, 2012

Some rotating feature banners could highlight content from the brand''s passionate consumers, and more of Starbucks'' consumer-facing, social content. Social: I think there''s a ton of opportunity to integrate consumer-generated media about the brand, as well as integrating a brand''s social content.

Engineering 72

Engineering Pinterest Banking Video 72

David PR Group

JULY 21, 2014

I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. The first was LeBron James’ “ essay” in Sports Illustrated. ABC News | ABC Sports News. Have you seen examples of great storytelling lately?

Storytelling 80

Storytelling Marketing Viral Energy 80

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Remote PR Jobs

SEPTEMBER 25, 2023

The Associated Press has followed suit, using AI to create articles on minor league and college sports in addition to company earnings. Just because PR trades in relationships and storytelling doesn’t mean that technology won’t come for us too. Bloomberg News uses AI to generate coverage on some 3,500 earnings reports every quarter.

Industry 100

Industry Publicity Data Technology 100

Communications Conversations

MARCH 14, 2017

Time at kids sporting events. I have discussions pretty frequently about the importance of paid investment needing to fuel consumable content (to me there is a big distinction between content and consumable content). Time with family. Time at work. Time traveling. Time with friends. Everything blends. Stories influence emotion.

Ethics 68

Ethics Leadership Examples Fashion 68

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. Greg has worked with fortune 500 brands, professional sports teams and tons of small businesses implementing mobile marketing programs that generate results. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina.

Ethics 52

Ethics Communications Print Television 52