Consumer Sports Storytelling Television 
PRSay
NOVEMBER 1, 2023
14, Brooks talked with PRsay about her career path and offered advice for students and new pros interested in a career in sports-related communications. I was incredibly passionate about sports. When I was playing, I remember looking around and wondering, “What can I actually do as a career in sports?” I was a college athlete.
Burrelles Fresh Ideas
FEBRUARY 27, 2024
Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?
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Cision
JUNE 12, 2017
Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Storytelling is the key.
PRSay
AUGUST 12, 2016
For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.
Shift Communications
FEBRUARY 6, 2017
Facebook now sports 1.86 Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Not only is Facebook the largest communications medium on the planet, but CEO Zuckerberg has aimed his sights on the lucrative television market. User Growth.
The Resolution Blog
JULY 30, 2019
It’s first offering to the world was a simple photo of an egg sporting the caption “Let’s set a world record together and get the most liked post on Instagram.” The sports giant really knows how to rock Instagram but, in the React launch campaign, they took the visual aspect of the platform to new heights. Not for Airbnb, though.
Cision
MAY 21, 2015
The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. Greg has worked with fortune 500 brands, professional sports teams and tons of small businesses implementing mobile marketing programs that generate results. 18) Mike Volpe.
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