Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”.

Employee 147

Employee Print Writing Survey 147

Stephen Waddington

JUNE 9, 2020

No advertising, no sponsorship, no sales promotion or other fundraising efforts. Great stories matter Storytelling is at the heart of all successful communications and PR campaigns. Understand your audience Lockdown has meant that different media channels are being consumed and at different times of day.

Radio 89

Radio Skype Print Local 89

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ). BE THE DRIVING FORCE BEHIND FEM-VERTISING CAMPAIGNS?

Interviews 61

Interviews Marketing Consumer Advertising 61

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Shift Communications

FEBRUARY 6, 2017

Facebook now sports 1.86 Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. How is Facebook faring as the current king of the hill?

Facebook 60

Facebook Mobile Retail B2C 60

PR 20/20

NOVEMBER 13, 2018

In August, the fitness clothing brand Athleta launched their “Stay in the Game” campaign, which encouraged young teen girls to stay involved with sports. For girls who do stay in sports, their confidence levels dip less and go back up quicker.". Video credit: YouTube. What did the campaign prove? Image credit: Adweek. Probably not.

Brand 69

Brand Branding Sports Consumer 69

Prohibition

DECEMBER 13, 2022

Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on. Dream job campaigns involve brands advertising job of a ‘lifetime’ to drive conversations online. The importance of storytelling in PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Manage the social media for a sports team you are part of. However, for broad consumer style panels, options such as Google Surveys (not to be confused with Google Forms), provide quick low cost research that can be used for basic awareness tracking.

Google 119

Google Data Government Social Media 119

The Resolution Blog

JULY 30, 2019

It’s first offering to the world was a simple photo of an egg sporting the caption “Let’s set a world record together and get the most liked post on Instagram.” Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good.

Instagram 120

Instagram Examples Brand Branding 120

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. Greg has worked with fortune 500 brands, professional sports teams and tons of small businesses implementing mobile marketing programs that generate results. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52