Cision

JUNE 2, 2017

Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. Some items on my bucket list are … next up are to travel to Asia, learn a third language and improve my karaoke game.

Travel 243

Travel Agency Social Media Print 243

Cision

JULY 14, 2016

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. What are some of the biggest PR challenges travel and lifestyle brands face?

Travel 120

Travel Agriculture Tourism Internal 120

Contently - Strategy

JULY 22, 2021

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . Never, ever burn bridges.

Television 120

Television Travel Tourism Pitching 120

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. and all with a consistent look and feel.

Print 120

Print Tourism Transportation Film 120

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. It’s no wonder marketing communications and PR professionals are frustrated.

Automotive 77

Automotive Media Report Print 77

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

Mindful Marketing

SEPTEMBER 19, 2020

Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C. Its mission is to make a life-sustaining service safely available to a group of consumers who are consistently underserved.

Corporate 102

Corporate Consumer Employee Print 102

Prohibition

JULY 21, 2023

The stays are completely free of charge, and guests just have to organise their own travel to and from Malibu. The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. million views.

Wireless 62

Wireless Retail B2C Instagram 62

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. But I’d also seriously travel! Become a Headline Hero.

Communications 253

Communications Data Local Survey 253

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Polaris

DECEMBER 1, 2014

In 1891, August Oetker sold baking powder with recipes printed on the back. And in 1900, Michelin gave drivers information on auto maintenance and roadside travel in its inaugural Michelin Guide. Since creating content on a regular basis is difficult, not to mention time consuming, make it easy on yourself. but definitely old.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Pitching 150

Pitching Radio Newspapers Print 150

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. The majority of PR companies will know of, and will already be using, software to maximise consumer engagement and to reach specific client objectives.

Company 62

Company Software Crisis Management Agency 62

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. I think there’s just so much content out there for viewers to consume, and so many ways to consume it, that for a PR professional we have to make sure that our brands are breaking through the clutter more than ever. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

or even printing out a hard copy – the difference in format can be valuable to helping you edit. Is your agency team mindful of travel expenses, bringing only the team members who matter most? And it may seem obvious, but the agency team should be true consumers of their clients’ products and services.

Agency 136

Agency Print Course Travel 136

OnePitch

NOVEMBER 29, 2022

Bailey is a consumer news and money reporter for USA Today. She covers stories about travel, tech, and money specifically for consumers. 00:02:37] BB: Travel, tech, or money. Or a consumer product or something like that because so many journalists use their inbox as their own personal search field. “So Good topics.

Pitching 76

Pitching Travel Writing Report 76

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

MAY 16, 2017

Prepping us for summer were the Steam ‘N Press (great for wrinkle-free travel!) From silicone suction lids that reduce the use of plastic wrap to all-in-one fermentation jars, today’s consumers want function, not frills. Rowenta steamed-up the show with new additions to both its garment care and home comfort categories.

Internal 68

Internal International Print Skype 68

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Write Off Job Expenses. Find a Sponsor in Your Organization.

Print 71

Print Resources Technology Interviews 71

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

MAY 4, 2016

The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Waxing UnLyrical

JUNE 26, 2013

However, before you print out a bunch of coupons and drop them off, you want to make sure that each coupon has an individual number or grouping, so that you can track exactly where each redeemed coupon has come from. All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end.

Creativity 97

Creativity Measurement Print Analysis 97

NewsWhip

FEBRUARY 19, 2021

Modern consumer reputation crises cannot be understood through the veneer of media reports, especially with such data on the true reach and impact of those reports provided by mostly estimated metrics. Imagine explaining trying to explain that to a time traveller from 2010. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He handed me a faxed copy of the article—not an original. I was taken aback.

Newspapers 73

Newspapers Print Radio Local 73

Waxing UnLyrical

APRIL 23, 2012

I wasn’t looking forward to the four hour-ish drive (one way) after my first week at a new job, having traveled across the country both of the preceding weeks, and more travel coming up this week and next… but one’s Better Half is one’s Better Half. So how about we commit to traveling a bit out of our bubbles?

Travel 81

Travel Meeting Print Social Media 81

Stephen Waddington

JANUARY 17, 2019

Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. It is frequently used in consumer categories where knowledge or service is deemed to be a premium such as dating, personal finance, health and travel. The native model has been applied writ large across modern digital media.

Media 103

Media How To Advertising Advertising 103

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., Our core media target was travel publications. Our client’s priority is worldwide generalist travel outlets, so tackling this media pitch first makes sense.

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. – print advertising. The size of the firm didn’t seem to matter either.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Bad Pitch Blog

JULY 6, 2010

1) The Road Less Traveled: We get so used to things; we don''t even feel our shirts hanging from our bodies. The more modest way to do this is to pick three outlets you consumer now to stop following and follow three new ones -- for a week. That sure as hell paid off. So let''s pay it forward. Take a new/different route to work.

Print 44

Print Travel Education Creativity 44

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. I wrote the first business ethics standard in this country 22 years ago and traveled to all 28 counties to present it. I've traveled almost all over the world, I've seen everything.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR Conversations

JULY 20, 2015

Creativity and chocolate are good inducements, as I did make a point of travelling over to see his play at the Robert Gill Theatre…. And yes, I did make an effort to see their show…travelling down to The Toronto Fringe’s most-southern venue, the Factory Theatre! This brings me to another point. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. He dreams of traveling the globe, experiencing a wide array of cultures, and making worldwide connections. Yes, and he’s proud of it.

YouTube 54

YouTube Video Measurement Print 54

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. QQ.com Stheadline.com Thus, having specific media or influencers on consumer or corporate contents that can land on Yahoo HK would be a good way to click-off a consumer / corporate communications campaign.

Marketing 76

Marketing Local Crisis Management Internal 76