Cision

JUNE 2, 2017

Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal!

Travel 243

Travel Agency Social Media Print 243

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Instead, you can focus on consumers who already want or need your business. Print publications and blogs. Social media accounts. Consumers can learn more about your business. Consumers already trust the publications they read.

Engineering 105

Engineering SEO Consumer Content Marketing 105

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

PR Fuel

NOVEMBER 20, 2020

What image of your brand are you trying to put forward and what message do you want to send that will make consumers trust you? If you haven’t done so already, it’s time to create a consumer persona. Understanding who your consumers are will help you speak directly to them. Know Your Audience. Bring It Home.

Radio 68

Radio Print Writing Consumer 68

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”.

Employee 148

Employee Print Writing Survey 148

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Print Advertising 120

ReimaginePR

JULY 11, 2016

After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. Content marketing includes everything you say in person, print, online and in video. Social media posts. YouTube/Vimeo videos.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Since then it is a new game, as more people are discovering and consuming news through social media.

Viral 120

Viral Data Web Trends 120

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9.

Survey 95

Survey Industry Leadership Study 95

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! Social media professionals agree. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Ethical Voices

JANUARY 30, 2023

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I had a real hard time with that because as a consumer what I saw was what it looked like. You can’t control what story they’re going to write, but you can control what you give them, for better or worse.

Ethics 89

Ethics Journalism Radio Television 89

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

Cision

JULY 11, 2017

Do you need to track social media mentions, online influencers, and hashtags? Also, pay attention to how prior media coverage has discussed your brand and note any areas where you may need to do double-duty on your key terms. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.”

How To 265

How To Media Software Agriculture 265

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. The media is saturated with press releases, so it can be difficult to get yours noticed. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 88

Strategy Product Launch Brand Branding 88

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. This is certainly not the case today. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR. Social media marketing is not slowing down. I keep wincing after every sentence I write.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. It’s a regular challenge to educate clients that we know our market best and how travelers here research and consume their news.

Travel 120

Travel Agriculture Tourism Internal 120

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Information overload occurs when you try to consume too much knowledge or data at once.

Pitching 54

Pitching Media Media Relations Writing 54

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. The media is saturated with press releases, so it can be difficult to get yours noticed. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

MAY 4, 2016

The journalist tells a story for the consumer, voter or investor. The PR person assists a client in telling his story, but always with the consumer ultimately in mind. Then, we devote time to knowing and understanding the media and their needs in the relevant area. Read closely what they write.

Newspapers 120

Newspapers Journalism Pitching Report 120

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. As a result, campaigns are often dry, serious, and?—? just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. They no longer assign or write the same old press releases to send to the same media outlets. Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom.

Brand 60

Brand Branding Journalism Product Launch 60

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

Prohibition

AUGUST 9, 2017

We have also been shortlisted for Best Use of Digital and twice for Best Use of Social Media for our ‘Making Christmas ‘Real’ Again’ campaign and our work with Watches of Switzerland over in Switzerland for Baselworld. Sorry for the shameless self promotion guys but hey it’s our blog so we can write what we want!

Communications 48

Communications Radio Print Hotels 48

Beyond PR

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? The answer is, social media. Spring is here, which means travel season is upon us!

Travel 52

Travel Pitching How To Print 52

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. In nations with underdeveloped formal media but a strong social media participation rate, social media will break news and shape the narratives considerably before traditional media. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Sword and the Script

APRIL 1, 2017

Social media, which was once the path around the traditional gatekeeper, today has become the gatekeeper, and not a better one since ideas are surfaced for a price. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. Then on Just 5,000.

Advertising 62

Advertising Advertising Print Study 62

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Beyond PR

MARCH 1, 2018

But today, consumers don’t think and move in packs any longer. There is no consumer mob these days. It’s downright scary that a majority of senior executives do not know whether there was any real-world behavior created by content marketing and earned media. This plan worked, for a long time. Did they read more?

Media 73

Media Measurement Enterprise Television 73

Mindful Marketing

APRIL 4, 2019

Allow me to paint a picture of that spectrum as I see it, then I’ll return to the targeting the older consumers. As we age, our vision and hearing decline, which can prevent us from doing things like reading small print on product packages or catching every word a phone caller says.

Banking 75

Banking Examples Print Ethics 75

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. The intersection of media relations, social media, & content creation. We can see how consumers feel about an article, whether they experience joy, anger, confusion.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ).

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Traditional media platforms source and amplify stories from social media.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120