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What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

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Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is like picking a favorite child! Want more blogs like this?

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.

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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Media Relations' It’s all about building relationships.

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Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.