ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . And one of the most important parts is properly staffing the interview. Even seasoned PR pros often wonder if they need to be present at the meeting or on the call.

Interviews 308

Interviews Media Retail Course 308

The Hoyt Organization

JANUARY 25, 2024

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

Strategy 102

Strategy Brand Branding SEO 102

Prohibition

MARCH 14, 2023

Prohibition PR, a top 10 PR agency in the North and specialisms in the retail sector , is pleased to announce its latest appointment, online interiors destination furn.com. Holly Magoolagan, e-Commerce Marketing Manager at furn.com, said: “furn.com is in an exciting period of growth and is set for big things in 2023 and beyond.

Retail 71

Retail Agency Trends Reputation 71

Agility PR Solutions

SEPTEMBER 30, 2020

With a crazy election period and uber-unique holiday retail season ahead, among other crisis-level activity in society right now, a new survey from broadcast PR specialist firm D S Simon Media of local TV news producers examines how much time they are spending on political coverage, when they are covering the holidays and if they […].

Local 157

Local Retail Survey Crisis 157

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. In its initial years, the firm focused on clients in the tech, retail and hospitality areas, industries Susan and her partner already had extensive experience working in.

Meeting 91

Meeting Retail Groups Hotels 91

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the past, we’ve recommended top retail podcasts PR pros should know for clients in relevant sectors. They are easy resources for listeners to reference as they are starting their own company or need inspiration on what they can do to propel an idea into a successful business.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

JULY 7, 2021

We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. While most news isn’t always flashy, adding new elements can secure media attention. This was not new technology and the name was virtually unknown in the States.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. Marketing and public relations professionals would be wise to take heed. Smart media relations pros know stories are richer — and more likely to earn coverage — when they feature real people who win our hearts and minds. Be clever with hashtags.

Retail 120

Retail Viral Video Pitching 120

Melissa Agnes

MARCH 12, 2014

Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. This is something that may have been temporarily forgotten by an employee at a large Canadian retailer ).

Report 243

Report Crisis Communications Crisis Management Crisis 243

5W PR

SEPTEMBER 27, 2017

Consider a Public Relations strategy if… You’ve Landed a New Retail Account or Are Expanding Globally. While your sales team focuses on sell-in, training and retail displays, a PR campaign can ensure media, potential investors and consumers recognize your growth and know where to find your products.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. And in reporters respecting the role of PR professionals as managers of that relationship. It starts with research.

Media 212

Media Pitching Report Interviews 212

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. Even during these past few months of WFH, we always know our team is just a Slack or Zoom call away. . PR pros often wear lots of hats….or or costumes.

Creativity 243

Creativity Groups Retail Media Training 243

ImPRessions - Crenshaw Communications

JUNE 3, 2021

So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. From my time in journalism, I know the term “byline” as the part of the article where it shows who wrote it. But in PR it usually refers to a trade article bylines by a client executive.

Journalism 344

Journalism Internal International Pitching 344

Prohibition

MAY 13, 2022

How to secure media coverage through outreach. It’s the job of a PR to work with their contacts to get media coverage. That’s why one of the most important roles of a PR professional is to build and maintain media relations. Media relationships. PR is powerful because when it works, it really works.

Print 112

Print Trends Agency Brand 112

Solo PR Pro

JUNE 22, 2021

The changing media landscape has enabled PR pros to do more than traditional media relations. She was brought on by a Turkish hair care company to assist with media relations, but after spending time with the company’s leadership team she soon came to an eye-opening realization: this company was not ready for PR.

Meeting 62

Meeting Course Retail Media Relations 62

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Virtual or augmented reality is perhaps more prevalent as a marketing tool, as brands in travel, outdoor gear, and retail experiment with new ways to let customers experience their products or services. But there are bound to be implications for PR.

Trends 120

Trends Radio Retail Technology 120

Bianchi Biz Blog

OCTOBER 23, 2023

There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level. Since I have made the switch to covering parts suppliers and distributors in the automotive aftermarket, supply chain, M&A trends and sustainability are on my radar.

Meeting 94

Meeting Automotive Media Journalism 94

Landis PR

MAY 17, 2021

Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar. Hot topics right now are logistics, supply chain and merchandising ideas at retail. What types of stories, trends or issues are on your radar now?

Meeting 92

Meeting Media Retail Radio 92

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change.

Agency 76

Agency Creativity Media Relations Nonprofit 76

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Every media relations pro knows that an agency person who misleads a reporter has probably lost a contact forever. ” It’s part of research, but sometimes we don’t get enough “real-world” information about important audiences (even if that world is social media.) Hang on to your credibility.

Agency 140

Agency Enterprise Energy Retail 140

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

Reputation Us

AUGUST 1, 2016

He will work under the supervision of the Account Director and assist LTPR with its social media efforts. Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands.

Internal 60

Internal International Crisis Management Retail 60

Cision

AUGUST 28, 2017

Judy Crockett, a retail management consultant , has had great luck using sensational or double-meaning headlines. “I Christian Kendzierski, director of media relations at Mount Saint Mary’s University , says she boils her headline down to what journalists want to know. “I Use Clever Headlines. Answer the Question.

Writing 258

Writing Newspapers Retail Groups 258

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. That story has unfolded in many ways, for an enormous variety of clients and brands, from lean startups to retail chains. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Prohibition

OCTOBER 18, 2018

Prohibition is a PR agency first but in the last three years or so we have moved into much more than that with media relations making up just 40% of what we do here. The majority of our work is now clever engaging content marketing in its various guises.

Content Marketing 59

Content Marketing Agency Video Marketing 59

Prohibition

AUGUST 24, 2023

Food PR agencies are specialised public relations firms that focus specifically on the food industry. Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Stephen Waddington

MAY 16, 2017

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations. Messaging is the final area of media change.

Publicity 119

Publicity Customer Service Community Internal 119

The Stalwart Blog

JANUARY 28, 2016

Current position — Google, Retail Marketing Team. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers. I support our marketing initiatives across North America retail for Google products. . Melina Destein , Stalwart summer 2012 intern.

Internal 60

Internal International Retail Ethics 60

PR News

MARCH 13, 2017

But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. Rarely do I mess with cookies, except to eat them. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued.

Customer Service 84

Customer Service Brand Branding Retail 84

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Last month’s need for eclipse eyewear earned the retailer a spot in Food & Wine magazine as a prime purveyor of the coveted specs. Kudos all around. Hotel Chain Drinks From the Fountain of Youth.

Brand 136

Brand Branding Local Hotels 136

5W PR

APRIL 23, 2020

When asked which retail technology consumers were most interested in using, 71% voted for a cashierless experience. Amazon’s most recent launch of an unstaffed 10,300 square foot store featuring fresh produce and poultry as well as pilot swipe-and-go programs by Target and CVS may be raising the bar for other retailers.

Consumer 97

Consumer Survey Retail Software 97

Axia PR

MAY 1, 2017

On a recent trip to Lancaster County, Pennsylvania, I visited a retail shop in the heart of Amish country known for its shoo-fly pie, which visitors could sample for free. This Pennsylvania Dutch delight grabbed the attention of many passers-by, who, after sampling, purchased a whole pie.

Retail 63

Retail Media Media Relations Publicity 63

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Consumer 74

Consumer Publicity Marketing How To 74

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Flatiron Communications

JANUARY 29, 2015

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. About Flatiron Communications LLC.

Agency 28

Agency Retail Apparel Mobile 28

Bianchi Biz Blog

APRIL 3, 2023

I covered and edited our finance and insurance stories, and I was a member of our retail team, covering dealer trends and some of the largest dealership groups, AutoNation, Group 1 Automotive and Asbury Automotive Group. AN hired me as the finance and insurance reporter in 2015, and I’ve been moving around the newsroom ever since.

Automotive 76

Automotive Meeting Report Insurance 76