ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave.

B2B 405

B2B Social Media Media Instagram 405

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 184

Enterprise Tools Technology Privacy 184

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Meanwhile, consumers seem to be screaming that they want better customer service!

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right? Twitter Google+ LinkedIn Storytelling through the Eyes of a Child.

Storytelling 40

Storytelling Travel Brand Branding 40

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Prediction:I’d say a big trend at the moment is the use of video and Linkedin. A big trend is the use of LinkedIn? Is this 2007?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Shift Communications

JULY 3, 2019

Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. Understanding what exactly your audience wants to get out of the content they consume is essential in order to maximize your social content. How does your audience want to consume your content? Maddie Peters.

Social Media 98

Social Media Media Storytelling Mobile 98

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Consistency in tone of voice, visual identity, and brand values helps reinforce the brands identity and makes it easily recognisable to consumers.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Ishmael's Corner

JANUARY 19, 2016

The Art Of Storytelling In Business Communications And Public Relations. As the world and specifically business communications increasingly tilt toward the digital sphere, This holds true for all companies, whether B2B or consumer. Techniques For Effective Business Communications. I think I’m on.more.

Brand 60

Brand Branding Storytelling B2B 60

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. The industry is moving at rapid speed. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. As narrative becomes ever more important to a brand’s success, editors have to be experts not only in language, but in storytelling. Bolster the Brand. In order to do this, the editor must wear many hats.

Communications 60

Communications Storytelling Instagram Guidelines 60

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. We knew we wanted to use a storytelling framework to connect our employees to our customers and our new brand promise. Connect with Kate on LinkedIn. After all, they are responsible for the experience we have. Yet, do they really know us?

Agriculture 90

Agriculture Employee Corporate Training 90

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. We and our clients use social media – Twitter, LinkedIn, Facebook, Instagram, etc. –

Media 95

Media Sports Agriculture Pitching 95

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. Oh, wow – this is tough!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Prohibition

FEBRUARY 10, 2020

Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. These authentic emotions increase trust and make people want to engage and convert from consumer to customer.

Video 62

Video YouTube Social Media Storytelling 62

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! A comment by Marc C. and a wide ranging conversation about public relations practice. When in Doubt, Make Applesauce!: Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Utilize their News section to get your latest PR and communications insight. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. Stay on brand. This is really crucial!

Video 62

Video Product Launch Film Social Media 62

Ishmael's Corner

JUNE 2, 2015

With this in mind, I believe that certain actions can help a prospective client gain a deeper window into an agency without consuming a ton of time. LinkedIn Profiles : It’s common to look at the LinkedIn profiles of the proposed account team members for their experience. command media relations expertise, and b.)

Agency 60

Agency Real Estate Mobile LinkedIn 60

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). It’s a common understanding that storytelling is an effective way to share ideas. The purchases generate points which trigger more purchases.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting.

Blogging 68

Blogging Pinterest SEO Examples 68

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. We believe consumers should control who has access to their data, and we’re actively fighting for that right. 44: Jeffrey Crow, 2x CMO.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. Give our services a try.

Survey 99

Survey Industry Leadership Study 99

Cision

JUNE 9, 2016

“Evidenced conversations” and authentic storytelling or expression is in many ways harder and also more time consuming and expensive than just buying up space that allows one to say what one likes – whether or not it’s true! My favorite social media platform is…can’t say I have one favorite.

Training 0

Training Leadership Brand Branding 0

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Connect with Lauren on LinkedIn or Twitter. Blurred Lines between Influencers and Brands. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. Combine this with your LinkedIn contacts, your Twitter and Facebook followers, and we start to get some traction and reach. How do you do it?

Television 76

Television Groups Storytelling System 76

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. Gone are the days of the traditional funnel, we are in the era of the evolving consumer decision journey. 1) You spent a long time in an agency before going in-house.

Employee 89

Employee Internal International Training 89

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. You can connect with him on X (formerly Twitter) or LinkedIn.

Social Media 93

Social Media Marketing Media Storytelling 93

Waxing UnLyrical

JULY 13, 2016

Studies often tell us the more engagement consumers have with a company, the more they will buy. From these, you can take measurement a step further and track where your blog postings and Facebook, Twitter, LinkedIn and other musings are liked, shared and possibly even picked up by other websites. Those are vanity metrics.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 200

Writing Communications Marketing B2B 200

Beyond PR

OCTOBER 18, 2016

For consumer-facing companies this is easy: Offer free product. Previously, he worked in public relations and firmly believes the art of storytelling makes the world go round. Connect with him with him on LinkedIn and follow him on Twitter. The easiest way to get people involved is to offer them something you know they want.

Twitter 40

Twitter How To Social Media Guidelines 40

5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. Storytelling Fintech companies, among a sea of competitors, must stand out. A strategic communication approach, clear and consistent, is fundamental. This is the domain of public relations.

Financial 78

Financial Privacy Infographics Leadership 78

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find the story behind the news. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about a flood of LinkedIn comments? Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. Let’s face it, consumers are distracted, difficult to reach, and fickle.

Publicity 255

Publicity Storytelling Automotive Software 255