Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders. They must offer ideas and inspiration, not just great products and services. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. All are powerful tools for creating positive coverage and customer acquisition.

B2C 120

B2C Product Launch SEO Storytelling 120

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. And how ScribbleLive used a Media Snippet to support a product launch: ScribbleLive Unveils TrendHub, an AI-Powered Content Intelligence Solution. Now is the time. Syndication with video.

Video 117

Video Communications Strategy Product Launch 117

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

Automotive 72

Automotive Mobile Technology Trade Shows 72

The Proactive Report

FEBRUARY 24, 2017

His tweet about a new Tesla product launch resulted in a $900 million increase in value. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Presspage

FEBRUARY 10, 2020

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. Isn’t this more time-consuming? Personalize your PR pitches. But chances are it pays off.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.

Creativity 96

Creativity Product Launch Examples Energy 96

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.

Creativity 76

Creativity Product Launch Examples Energy 76

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Internal International Resources 354

Waxing UnLyrical

DECEMBER 7, 2011

He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment. Martin blogs at myPALETTE and is one of the hosts of the Inside PR podcast. My Wake Up Call.

Product Launch 97

Product Launch Social Media B2B Creativity 97

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Furthermore, top performing companies in 2019 will extend content efforts far beyond the marketing department to distribution helpful and repurposed materials internally to be multi-beneficial. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. There’s a very smart exercise to be done when floating an idea internally. It comes down to knowing what media need and respond to, and following your instincts for a good story.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. Consumers don’t just want to hear from a company, no matter how much they trust the brand.

Corporate 0

Corporate Agency System Meeting 0

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. That’s the reason consumers and professionals are turning to online communities.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Onclusive

JUNE 29, 2018

He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.

Crisis 186

Crisis How To Brand Branding 186

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. It becomes the same as the desired result in the mind of the consumer. Branding Sets Expectations. Read that last sentence again.

Brand 109

Brand Branding Publicity Consumer 109

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. In a world where consumers increasingly seek authenticity and meaningful engagement, a PR agency can be a secret weapon. Internal communications. Internal communications. Single PR project. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Craziness ensued—consumers claimed that DoorDash and Uber Eats delivery people were devouring their Popeyes sandwiches, and one sandwich was being auctioned off on eBay for $4,316.

Twitter 105

Twitter Marketing Social Media Viral 105

PR 20/20

MAY 24, 2018

First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Personas help us all— in marketing, sales, product, and services— internalize the ideal customer we're trying to attract, and relate to our customers as real humans. How do they consume information? Engaged contact database.

Marketing 40

Marketing Comparison Internal International 40

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. The amount of information, data, and news we consume on a daily basis is staggering today. Craft a Good Headline.

Writing 60

Writing SEO Google Local 60

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. Repurposing videos into podcasts is relatively easy and cheap to complete.

Video 62

Video Infographics Social Media Instagram 62

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118