Beyond PR

SEPTEMBER 21, 2016

If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Axia PR

JUNE 20, 2022

Forgetting how your service can help a consumer can cost you when launching a new product. Let’s say your company has made and rolled out a new product. Everything looks great on your end, but people aren’t buying it for some reason.

Consumer 62

Consumer Company Product Launch Marketing 62

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

JANUARY 8, 2024

In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ Product development timelines The development of new beauty products is often͏ a time-consuming process.

Trends 78

Trends Product Launch Consumer Analysis 78

Konnect Agency

JANUARY 21, 2021

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Over the past year, consumer behavior has been wildly disrupted.

Consumer 52

Consumer Marketing Social Media Instagram 52

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

B2B 88

B2B Marketing Product Launch YouTube 88

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Authenticity concerns Consumers are becoming increasingly savvy.

Brand 78

Brand Branding Product Launch Sports 78

5W PR

NOVEMBER 9, 2023

Brand awareness If a company’s goal is to increase brand visibility on a large scale, macro influencers can introduce their product or service to a massive audience quickly. Product launches When launching a new product, having a macro influencer endorse it can create a significant buzz and generate interest.

Product Launch 78

Product Launch Local Small Business Advertising 78

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values.

Strategy 78

Strategy Brand Branding Product Launch 78

Konnect Agency

AUGUST 16, 2019

A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products. And if you are looking for PR support leading up to your next big consumer event or show, you know where to find us !

Consumer 40

Consumer Product Launch Retail Agency 40

5W PR

MARCH 21, 2024

Creating a buzz Thanks to well-coordinated campaigns, consumers these days can just one day wake up to a new product popping up everywhere, from their social media feeds to their go-to blogs. They evoke a lifestyle trend and a choice that champions sustainability and environmental awareness.

Trends 78

Trends Product Launch Ethics Travel 78

5W PR

JANUARY 3, 2024

Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Determining how to position a product or service in the market to differentiate it from competitors. Key skills Analyzing market trends and consumer behavior to inform marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

SEPTEMBER 13, 2022

According to a recent report from Oracle, more than 90% of consumers want to see humor from the companies they do business with, however, most companies don’t deliver on that demand.

Trends 78

Trends Pinterest Product Launch Instagram 78

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? There will always be a limited number of human eyes available to consume or engage with AI-generated media. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Their endorsement and reviews can greatly impact consumer perception and generate interest.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PRSay

OCTOBER 15, 2020

According to multiple studies, the average consumer is presented with up to 10,000 ads per day. At a minimum, consumers now face approximately 6,000 ads every day. In different situations, people occupy both sides of the consumer/communicator divide. And business owners and leaders are the primary communicators. The solution?

Product Launch 164

Product Launch Radio Employee Consumer 164

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This can give you valuable insights into their strategies, product launches, and media coverage. Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities.

Google 52

Google Publicity Customer Service Web 52

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Over a nearly 50-year career, Dick Grove has managed the gamut of business and consumer communications. Set client expectations at the start of the project.

Product Launch 195

Product Launch Pitching Meeting Conference 195

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. So I think that as consumers get more savvy, our profession needs to stay on top of the regulation. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 32% added it was the brand’s storytelling. 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Media love data. This is a mistake.

B2B 147

B2B Data Retail Survey 147

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes. By teaming up with influencers, skincare brands can leverage their expertise, authenticity, and wide reach.

Brand 78

Brand Branding How To Analytics 78

5W PR

JANUARY 16, 2020

Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. Some areas where PR pros can benefit from AI and big data include: monitoring social media channels, developing targeted stories, making content recommendations, email scheduling, search engine optimization, and predicting consumer needs.

Trends 120

Trends Communications Big Data B2C 120

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices.

Instagram 148

Instagram Comparison Web Product Launch 148

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Take it from Buzzfeed’s David Mack and Tampa Bay Times’ Kathryn Varn (to pick just two): what seems difficult and time-consuming at the outset will save pain in the long run. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient research. It takes talent, and we’re proud of that. Bad timing. Getting lost in tactics.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

AUGUST 27, 2021

One of the main services that most PR firms should be offering to clients is reputation management that includes strategies such as email campaigns, content creation, social media management, engaging with consumers, and responding to their reviews.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

5W PR

JULY 7, 2021

While every startup can distribute branded content and ads to guide consumers in their buying journeys, earned media coverage, especially in terms of features, brand mentions, and product reviews, are far more effective. However, they can learn from others’ campaigns.

Publicity 88

Publicity Pitching Product Launch Viral 88

Konnect Agency

SEPTEMBER 25, 2023

Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. Cost Effective: Sharing the costs of marketing campaigns, events or product launches with a partner can greatly reduce expenses while increasing overall impact.

Brand 52

Brand Branding Reputation Product Launch 52

Prohibition

AUGUST 22, 2023

PR can help create a positive perception of your brand in the minds of consumers. Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. This can be achieved through media coverage, influencer partnerships, and positive customer reviews.

Retail 62

Retail Marketing Measurement Product Launch 62

Prohibition

FEBRUARY 2, 2024

It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders. They must offer ideas and inspiration, not just great products and services. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204