Consumer International Product Launch Reputation 
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. There’s no buy-in at the top . The silver-bullet theory. But it isn’t usually quite so simple.
PRSay
OCTOBER 15, 2020
According to multiple studies, the average consumer is presented with up to 10,000 ads per day. At a minimum, consumers now face approximately 6,000 ads every day. In different situations, people occupy both sides of the consumer/communicator divide. And business owners and leaders are the primary communicators. The solution?
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ImPRessions - Crenshaw Communications
JULY 6, 2016
But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. PR is about “influence.”
ImPRessions - Crenshaw Communications
OCTOBER 11, 2017
Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Should there be a launch party before a new product launch?
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. That’s a recipe for reputation disaster. A big new product launch typically happens once in a couple of years at best. Myth: PR only works when you have news.
The Proactive Report
FEBRUARY 24, 2017
Used correctly, Twitter can have a huge impact on customer service, perception and reputation. His tweet about a new Tesla product launch resulted in a $900 million increase in value. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum.
Presspage
FEBRUARY 10, 2020
It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Isn’t this more time-consuming? But if it’s a bog-standard product launch, don’t be surprised if you’re redirected to the advertising department.
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