Remove Consumer Remove International Remove Product Launch Remove Reputation
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10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. There’s no buy-in at the top . The silver-bullet theory. But it isn’t usually quite so simple.

SEO 178
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With Coronavirus Reopening Plans, Don’t be Afraid to Overcommunicate

PRSay

According to multiple studies, the average consumer is presented with up to 10,000 ads per day. At a minimum, consumers now face approximately 6,000 ads every day. In different situations, people occupy both sides of the consumer/communicator divide. And business owners and leaders are the primary communicators. The solution?

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. PR is about “influence.”

SEO 204
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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Should there be a launch party before a new product launch?

Company 136
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Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. That’s a recipe for reputation disaster. A big new product launch typically happens once in a couple of years at best. Myth: PR only works when you have news.

B2C 120
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The Future of Twitter

The Proactive Report

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. His tweet about a new Tesla product launch resulted in a $900 million increase in value. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum.

Twitter 235
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What journalists need from PR pitches

Presspage

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Isn’t this more time-consuming? But if it’s a bog-standard product launch, don’t be surprised if you’re redirected to the advertising department.