Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register for our free webinar now! Do you foresee this changing as more brands compete for consumer attention with video?

Video 120

Video Brand Branding Trends 120

PRSay

APRIL 15, 2021

Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good. Companies should consider relationships with their employees and customers/consumers.

Company 187

Company Employee Internal International 187

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. This will help everyone adopt the talking points agreed upon. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. To tap into this market, brands need to empower internal supporters and stakeholders to join the conversation on social media.

Marketing 120

Marketing Customer Service Employee Mobile 120

PRSay

SEPTEMBER 24, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. What are potential missteps when it comes to using — or misusing — consumer data? Use of online data and consumer information is a growing area of PR practice.

Ethics 120

Ethics Data Strategy Privacy 120

Cision

OCTOBER 19, 2016

During their Influence by the Numbers: The Science Behind Influencer Marketing webinar, they explored targeting and outreach best practices, the difference between paid and owned strategies and the best measurement practices to prove success. Last week, we turned to Cision’s Heidi Sullivan and Rock the Status Quo’s Carrie Morgan for help.

Marketing 120

Marketing Measurement B2C Internal 120

Critical Mention

OCTOBER 14, 2018

Follow this firm for company news, detailed research reports, upcoming webinars and conferences. Follow Edelman for detailed surveys from thousands of respondents, company culture and the latest in international industry news. Its focus is on “consumer attention, earning client relationships and staff dedication.”

Agency 72

Agency Twitter Conference Financial 72

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Consumer brands do this all the time.

B2B 103

B2B Twitter Brand Branding 103

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. You can conduct general webinars for a group of speakers – which can help get everyone on the same page and better understand your goals – or meet for face-to-face instruction.

Conference 150

Conference Training Healthcare Policies 150

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 78

Communications Measurement Tools Enterprise 78

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Solo PR Pro

APRIL 5, 2022

It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Maintaining my APR keeps me sharp because it requires a certain amount of continual learning and professional development.

How To 104

How To Fashion Banking Industry 104

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. Internal and External Communications.

Crisis 92

Crisis Marketing Healthcare Resources 92

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Host a webinar series for customers?

Survey 90

Survey Marketing Content Marketing Measurement 90

Solo PR Pro

SEPTEMBER 12, 2017

Perceived value (the worth that a product or service has in the mind of the consumer) impacts pricing. Clients have an internal feeling about what something should cost. To that end, we are offering a series of webinars that show you how to harness the power of Google analytics to track, measure and report success.

Measurement 49

Measurement Report Analytics Google 49

Contently - Strategy

SEPTEMBER 10, 2020

We have a webinar series that we do right now called Real Time Banter. One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. Internally, our number one customer is our sales team and the account management team.

Brand 118

Brand Branding Marketing Facebook 118

Shift Communications

APRIL 26, 2016

Odds are, you’re not going to have formal education or years of experience getting to know the ins and outs of a new client’s industry, but you’ll still need to know your stuff while chatting with a reporter on the phone or meeting with an internal executive to determine the most newsworthy topics he or she can provide insights on.

B2B 60

B2B Enterprise Resources Retail 60

Beyond PR

SEPTEMBER 26, 2016

The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Click here to register for our on-demand webinar and learn how to: Reach target audiences with a clear and comprehensive strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Cision

MAY 6, 2015

Attend Shonali Burke’s free “Money Well Spent: Tips for Showcasing PR’s Value” webinar! She is the Co-Chair of the North American chapter of AMEC (International Association for the Measurement and Evaluation of Communication) and Vice President at BurrellesLuce and one of the prominent voices in PR measurement.

Engineering 120

Engineering How To Measurement Analytics 120

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

Beyond PR

APRIL 22, 2016

During PR Newswire’s April 27th webinar Navigating a Crisis: Top Tips on How to Protect your Reputation , we’ll share top crisis communications firms’ advice for handling crises and protecting the brand reputation you’ve worked so hard to develop. It must also be flexible and evolve with your business.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. It was basically an extended webinar that rebroadcast recorded sessions presented by industry influencers, albeit it came with some interesting nuances. Red Bull, Johnson & Johnson).

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

PR 20/20

OCTOBER 24, 2017

This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). Forbes reported that 80% of consumers are positively influenced to share personal data in exchange for a reward or data-enabled benefit. Join us for a live webinar on November 16 at noon ET titled, " Hacking Inbound: 25+ Proven B2B Lead Generation."

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186

Crisis How To Brand Branding 186

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Melissa Agnes

MARCH 12, 2020

Everyone—and I mean everyone from world leaders, to business leaders, to those employed by those businesses, to consumers and families at home—everyone is experiencing some elements of fear right now. If you weren’t able to attend the webinar, I highly suggest listening to the replay. Click here to gain access.

Crisis 130

Crisis Crisis Management Tourism Resources 130

Sword and the Script

MAY 26, 2020

(Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> >>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% 34% said ebooks. billion in 2021.

B2B 122

B2B Marketing Survey Software 122

NewsWhip

MAY 12, 2021

Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. PepsiCo’s nine human drivers for consumers | 5:28-7:33. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing. Read transcript. Lauren: Yes.

Trends 78

Trends Brand Branding Reddit 78

PR 20/20

MAY 16, 2023

How do they consume information? Instead of spending the majority of your time creating numerous time-consuming assets, the iceberg method enables you to work smarter—not harder. From there, consider hosting a live/pre-recorded event that covers content from the ebook, such as a webinar. What are their most common FAQs?

Marketing 69

Marketing eBook Resources Tools 69

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. billion ,” according to a new report from Burton-Taylor International Consulting. B2B prospects consume 11 or more pieces of vendor content. Source: PR Tech Sum July ).

Survey 178

Survey Marketing B2B Study 178

Polaris

DECEMBER 12, 2014

Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious. Consumer brands tend to have relatively simple sales cycles. 3: International brand = international content.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue.

Publicity 157

Publicity Social Media Report Fashion 157

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. CHALLENGE: Attracting media and consumer attention. Download our complete webinar white paper today. GOAL: Generate a compelling story that brings new audiences along for the journey .

Local 80

Local Storytelling Infographics Resources 80

Waxing UnLyrical

DECEMBER 16, 2010

Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Overall, I think I’m a pretty sociable person, online and off. And that is very cool.

Social Media 89

Social Media Media Facebook Twitter 89