5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

PRSay

AUGUST 25, 2020

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said. Moreover, brands must do their homework and demonstrate that they understand and respect the LGBTQ community, Finzel said.

Community 189

Community Brand Branding Resources 189

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Onclusive

NOVEMBER 4, 2021

Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. Join us for Managing Corporate Reputation with PESTLE Analysis webinar on November 18th. Social factors. Technological factors. Environmental factors.

Analysis 370

Analysis Tools Policies Reputation 370

Onclusive

JULY 7, 2021

As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”. This is a great example of how we often have preconceived notions of how consumers search. When we started, we were told that they were optimizing around the term walkthrough.

Brand 370

Brand Branding SEO Engineering 370

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” here , here , here , and here ) that all continue to find B2B buyers are consuming ever more content. Why do we need more content?

B2B 147

B2B Study Consumer Report 147

Onclusive

JUNE 16, 2023

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. This has led some consumers to become disillusioned with influencers and their recommendations.

How To 195

How To Consumer Social Media Community 195

Business Wire

MARCH 22, 2017

Getting audiences to consume your content is the first step. This webinar is available for replay here: [link] and you can view the event Storify here: [link] Image dimensions, character count, and understanding unique audiences to each platform will help tailor craft your messaging. No words needed. Email us now!

Social Media 150

Social Media Trends LinkedIn Media 150

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags.

Social Media 344

Social Media Media B2B Leadership 344

5W PR

JANUARY 16, 2024

Consumers today crave more than just a perfect smile. Personalization The first element of a true connection with consumers lies in personalization. Understanding the diverse needs and preferences of a consumer base is paramount. But in the midst of the shiny packaging and celebrity endorsements, the truth remains.

Industry 78

Industry Education Consumer Ethics 78

Onclusive

SEPTEMBER 16, 2021

Reader Engagement finally answers the question whether your earned media is actually being consumed, and if so, by who and for how long. Brand Impact helps you understand which stories are likely to influence your audience to take desired actions.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. We will also be hosting a webinar on the topic on June 25th, 2020. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.

Strategy 418

Strategy Media Advertising Advertising 418

PRSay

JULY 9, 2020

On May 19, PRSA hosted the first webinar in its Diverse Dialogues series to celebrate Asian American & Pacific Islander Heritage Month. The webinar featured some of the country’s leading Asian American communications professionals and how they are navigating the effects of COVID-19 within the AAPI community.

Community 159

Community Communications Transportation Employee 159

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Privacy Engineering 138

PRSay

MARCH 23, 2022

PRSA members received insights into how brands have responded to the war in Ukraine and the global impact of the Russian invasion during the March 15 webinar, “Conflict in Ukraine: The Global Impact and Business Response.”. During an insightful 30-minute session, PRSA CEO Linda Thomas Brooks talked with Dana M. Listen to this session here.

Communications 154

Communications Conference Crisis Corporate 154

Axia PR

JULY 8, 2019

According to Adobe, given 15 minutes to consume content, two-thirds of people would rather read something off a beautifully designed page than plain text. Keeping your company’s website updated is an important factor in driving traffic and revenue.

Consumer 48

Consumer Company Web Media 48

Stephen Waddington

SEPTEMBER 4, 2020

Consumer research has been tricky during the pandemic. It has developed a tool as part of its Brandwatch Consumer Research platform to listen to public conversation from specific groups of people by demographic or interest. It’s an application layer that sits on the platform helping automate and scale consumer research.

Groups 140

Groups Tools Reddit Web 140

Beyond PR

NOVEMBER 8, 2016

As Cision Senior Vice President of Marketing Ken Wincko discussed in a recent white paper , this is because consumers are growing resistant to advertising and turning away from owned channels, leading to 81 percent of marketers rating earned media as more effective than paid. During our next webinar on Wednesday, November 16 at 2 p.m.

Media 40

Media Consumer Analytics LinkedIn 40

Cision

JUNE 19, 2017

Along with Tom Ritchie, product and marketing director of Cision EMEA, Barnett discusses the importance of incorporating earned, owned, and paid media to create a successful marketing strategy during Cision partner – Gorkana’s webinar The Rise of Earned Media. Paid media models are no longer the key influence among consumers.

Strategy 158

Strategy Marketing Media Consumer 158

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. Watch the on-demand webinar!

Brand 120

Brand Branding Retail Consumer 120

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. We will also be hosting a webinar on this topic on June 25th, 2020. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate.

Strategy 273

Strategy Media Television Content Marketing 273

Onclusive

FEBRUARY 14, 2023

Be an educator   To consumers: It’s one thing to share what your company is doing to meet its environmental commitments, but quite another if you want to be perceived as sincere about creating lasting change. Journalists are looking for more substance nowadays and have inboxes full of press releases that lack it. You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

FEBRUARY 22, 2018

After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

JANUARY 25, 2016

Why aren’t consumers paying attention? The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. In the webinar, Joe brings up two examples: Andy Schneider, also known as The Chicken Whisperer, and John Deere. View the full on-demand webinar today! Want all six steps?

Content Marketing 120

Content Marketing Marketing Banking B2C 120

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 172

Ethics Public Affairs Policies Guidelines 172

NewsWhip

MARCH 27, 2023

We’ve written about this theme before, and it was a key part of our webinar with Sean deGroot — not all of your stakeholders will have access to the tools that comms teams have, nor do they need all the information that the comms team has, so drawing that distinction is an important part of the job.

Data 148

Data Crisis Corporate Crisis Management 148

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register for our free webinar now! Do you foresee this changing as more brands compete for consumer attention with video?

Video 120

Video Brand Branding Trends 120

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said. Remaining authentic.

Agency 117

Agency Crisis Communications Consumer 117

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” 21 at 1 p.m. ” Sign up for this free PRSA member resource here.

Enterprise 186

Enterprise Tools Technology Privacy 186

5W PR

AUGUST 22, 2022

To do that companies should provide consumers with webinars, case studies, demos, free trials, and social proof. Since companies invest a lot to build a trusting relationship with consumers they should maximize the value of that relationship. The marketing funnel doesn’t end once a company has made a sale.

Marketing 88

Marketing Case Study Study Consumer 88

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

Landis PR

APRIL 8, 2024

And for consumers and investors, ESG awards offer good pointers for making informed decisions. This is relevant because the ESG strategy of companies is so important to society: The quality of the climate, the environment, local communities and employee satisfaction all depend on it to a large extent.

Company 59

Company Report Government Local 59

Onclusive

JANUARY 21, 2021

Engagement: While it’s good to get press, is anyone even consuming your content? Join us for the “ The Executive’s Guide to Building and Leading an Impactful Communications Team ” webinar next week on Tuesday, January 26th! How much and for how long are they reading it?

Communications 195

Communications Measurement Corporate Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives.

B2B 170

B2B Social Media Media Education 170

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. With so many brands angling for consumer attention, how can you stand out? White Paper.

Marketing 120

Marketing Customer Service Employee Mobile 120