The Resolution Blog

JULY 30, 2019

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye…. Combined, there have been almost 480,000 Instagram photos shared to these hashtags.

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Prohibition

AUGUST 4, 2023

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

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ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Instagram Reels . There’s no denying TikTok’s influence on the launch of Instagram Reels.

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NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

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Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

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ISEBOX

FEBRUARY 23, 2017

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. Instagram: A platform that enables you to capture visual content that you find engaging and would like to share with your community.

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5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products. PR can highlight these engaging moments through media coverage.

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The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. Video trends for 2023.

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Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. Hearing the voices of both sides, portraying what this meant for the automakers, workers and consumers – it was a true testament to journalism practices. What elements or characteristics do you look for in a story, and why?

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Cision

MARCH 31, 2015

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. Don’t forget to share your video across your channels and cut them up to post on Vine and Instagram. But how can you get started? “ Get the free e-book now!

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5W PR

JANUARY 11, 2024

Authentic storytelling Authenticity is at the core of PR efforts to redefine beauty standards. PR campaigns on platforms like Instagram and TikTok celebrate the diversity of beauty, encouraging users to embrace their own unique features.

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Buchanan PR

NOVEMBER 29, 2023

The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

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5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Beauty influencers, often makeup artists, skincare enthusiasts, or beauty enthusiasts themselves, have built substantial followings on platforms like Instagram, YouTube, and TikTok.

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Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

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Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

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Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. There were plush robes, slippers and other details that could wind up in photos, videos, or a mashup of content that could be featured in their Instagram Story later that day.

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5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities.

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Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Meanwhile, consumers seem to be screaming that they want better customer service!

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5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. Consumers are drawn to captivating images and videos that showcase the products in an appealing and aspirational way.

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Apparel Industry Customer Service Pinterest 78

The Hoyt Organization

MARCH 25, 2024

The channels you choose depend on your target audience’s preferences and where they will most likely consume information. For instance, younger demographics are more active on social media platforms like Instagram and Twitter, while older audiences prefer traditional media outlets such as newspapers and television.

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Healthcare Strategy Publicity Pharmaceuticals 68

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

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Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling.

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ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. More recently, we need to think like the end-user, whether a consumer or a business.

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5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms.

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Deirdre Breakenridge

MARCH 14, 2018

Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content. In addition, I don’t simply passively consume their content; instead, I actively engage with them on their content by commenting, sharing, and initiating meaningful discussions.

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Prohibition

AUGUST 1, 2023

Vegan and vegetarian brands can leverage platforms like Instagram, Facebook, and TikTok to engage with their target audience directly. Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products.

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Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

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Konnect Agency

OCTOBER 25, 2023

Consider what insights or consumer behaviors your client can offer that resonate with the broader context. Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands. Lack of Storytelling: Effective marketing often revolves around storytelling.

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Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). B2B prospects consume 11 or more pieces of vendor content.

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Shift Communications

JULY 3, 2019

Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. Understanding what exactly your audience wants to get out of the content they consume is essential in order to maximize your social content. How does your audience want to consume your content? Maddie Peters.

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Social Media Media Storytelling Mobile 98

Prohibition

OCTOBER 25, 2022

Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact. The importance of storytelling in PR. Tap into trends to inform PR proposals . Leverage Influencer Partnerships.

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NewsWhip

SEPTEMBER 26, 2019

The most engaged article about climate change this year was CNN’s coverage of the fires consuming Brazil’s Amazon rainforest. While Twitter was a live feed of the strikes and everyone’s opinion about them, Instagram was a more concerted effort to document the event, and brands showed out to support the strike as well. It garnered 1.3

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ImPRessions - Crenshaw Communications

JANUARY 31, 2019

As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. Away, the luggage company, is another example.

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Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

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5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. 5W brought both brand and product storytelling to life in the multi-room space in creative, socially-sticky ways in order to inspire and earn social play—i.e. How did we activate?

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Instagram Creativity Consumer Storytelling 74

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. SEOBook Blog.

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