ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR.

Mobile 334

Mobile Advertising Advertising Trends 334

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. TikTok has become social media’s darling of 2020.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Shift Communications

JULY 3, 2019

Keeping Up With Social Media. Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. How does your audience want to consume your content? Where is social media going?

Social Media 98

Social Media Media Storytelling Mobile 98

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Social media listening can provide invaluable insights when it comes to telling the story of your brand. Users on Facebook and Instagram spend half their time online watching videos.

Video 162

Video Film Social Media Facebook 162

NewsWhip

SEPTEMBER 26, 2019

With coverage about climate change comes a lot of conversation on all social platforms, but first we wanted to see which stories are rising above the rest in terms of engagement. The most engaged article about climate change this year was CNN’s coverage of the fires consuming Brazil’s Amazon rainforest. Top Instagram Posts from Brands.

Social Media 127

Social Media Media Instagram Facebook 127

Konnect Agency

MAY 11, 2023

Unlocking the secrets of Gen Z’s social media prowess is akin to discovering a treasure trove in the digital realm. With smartphones, social media platforms, and unfettered access to information as their daily companions, Gen Z has become synonymous with connectivity and unwavering social awareness.

Social Media 52

Social Media Agency Media Mobile 52

Buchanan PR

NOVEMBER 29, 2023

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 80

Social Media YouTube Instagram Trends 80

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

Social Media 52

Social Media Brand Branding Customer Service 52

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. PR can highlight these engaging moments through media coverage.

Product Launch 78

Product Launch Consumer Community Interviews 78

ISEBOX

FEBRUARY 23, 2017

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. Instagram: A platform that enables you to capture visual content that you find engaging and would like to share with your community.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

The Hoyt Organization

MARCH 25, 2024

This content can take various forms, such as press releases , blog posts, social media posts, and articles. The channels you choose depend on your target audience’s preferences and where they will most likely consume information. When crafting content for healthcare public relations, it is crucial to consider the audience.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Social media and online reviews are now the go-to sources for beauty advice, leading to influencers becoming trusted product recommenders and trendsetters.

Industry 78

Industry Marketing Storytelling Consumer 78

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. Consumers are drawn to captivating images and videos that showcase the products in an appealing and aspirational way.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

AUGUST 1, 2023

In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. Leveraging Social Media for Food PR In today’s digital age, social media has become an indispensable tool for food PR.

Brand 62

Brand Branding Ethics Storytelling 62

Prohibition

OCTOBER 25, 2022

Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact. As with other social media platforms, TikTok influencers can be great to bring a campaign together.

Strategy 71

Strategy Brand Branding B2C 71

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Consider what insights or consumer behaviors your client can offer that resonate with the broader context.

Marketing 52

Marketing Pitching Creativity Storytelling 52

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Take advantage of social media. . For challenger brands, social media can offer powerful PR and marketing opportunities, particularly when it comes to real-time marketing responses to news events or competitive moves. But there are storytelling opportunities that the incumbents don’t have. Take Taco Bell.

Brand 136

Brand Branding How To Storytelling 136

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. And we’re all better off for it!

Brand 55

Brand Branding Instagram Community 55

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. Leveraging different platforms Skincare influencers operate across various social media platforms and mediums.

Brand 78

Brand Branding How To Analytics 78

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 It’s also the fastest growing among the larger social media platforms. Even better, your Instagram account and business name is something like Rainbow Flowers or Colors of the Rainbow.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Adweek Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Whether the effect is positive or negative, AI will likely impact PR and communications. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. What are some of the biggest social media mistakes brands make? I think the biggest mistake a brand can make with social media is underestimating its importance and power.

Social Media 227

Social Media Newspapers Reputation Community 227

Prohibition

DECEMBER 16, 2022

To mark National Espresso Day, Costa Coffee tapped into the trending TikTok and Instagram hack – dying white trainers in coffee. July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. Costa Coffee’s ‘Costa-Misation’. How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

Cision

FEBRUARY 18, 2016

Social media has given everyone a megaphone. When a brand can’t dictate the message anymore, it has to connect with its consumers. Want to learn the new rules of media pitching? This means that brands will have to connect to consumers in different places. If you’re still trying, stop. This is NOT a bad thing.

Brand 120

Brand Branding Advertising Advertising 120

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility.

YouTube 98

YouTube Brand Branding How To 98

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this? A PR Agency’s Brand Video Fundamentals.

Video 52

Video Agency Viral Nonprofit 52

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

Media 96

Media Sports Agriculture Pitching 96

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. In the not-so-far-away past, the communications editor would proof, edit and approve press releases before they were submitted to the media -- catching errors, fixing typos and checking facts. Get Socially Savvy.

Communications 60

Communications Storytelling Instagram Guidelines 60

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? There’s also the fraud factor.

B2C 120

B2C Product Launch SEO Storytelling 120